Ventana Research Analyst Perspectives

All Analyst Perspectives

Oracle is a Vendor of Merit in the 2021 PIM Value Index

Posted by Mark Smith on Aug 2, 2021 3:00:00 AM

We are happy to share some insights about Oracle’s Product Lifecycle Management Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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inRiver is a Vendor of Assurance in the 2021 PIM Value Index

Posted by Mark Smith on Jul 30, 2021 3:00:00 AM

We are happy to share some insights about inRiver PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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IBM Named an Innovative Vendor in the 2021 PIM Value Index

Posted by Mark Smith on Jul 28, 2021 3:00:00 AM

We are happy to share some insights about IBM Product Master drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Using Event Data in Manufacturing to Improve Business Processes

Posted by David Menninger on Jul 28, 2021 3:00:00 AM

Event data can be used to enhance existing processes, but it can also be used to dramatically impact operations, revenue models and the bottom line for manufacturers. Our Benchmark Research shows 95% of manufacturers consider it important to speed the flow of information and improve responsiveness within business processes. In this perspective I’ll share how manufacturers are working with event data to transform their organizations.

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Bluestone PIM Named a Vendor of Assurance in the 2021 Value Index

Posted by Mark Smith on Jul 26, 2021 3:00:00 AM

We are happy to share some insights about Bluestone PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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The Market and Value Index for Collaborative Analytics and Data

Posted by David Menninger on Jul 23, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Collaborative Analytics and Data is the distillation of a year of market and product research by Ventana Research. See our prior post for a description of our methodology and included vendors.

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Stibo Systems is Innovative in the 2021 PIM Value Index

Posted by Mark Smith on Jul 23, 2021 3:00:00 AM

We are happy to share some insights about Stibo Systems Enterprise Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Varicent Advances SPM and New Revenue Intelligence

Posted by Stephen Hurrell on Jul 21, 2021 3:00:00 AM

As mentioned in my Analyst Perspective, Revenue Performance Management: Leadership and Operations for Optimal Outcomes, there is continuing pressure on sales leaders to deliver against sales targets in increasingly competitive markets. Among the various levers that sales leadership can use to support these efforts, are applications and processes that best position sales teams to achieve targets, such as planning and allocating territories, establishing quotas and devising incentive compensation plans supportive of organizational revenue goals. Once in place, continuous monitoring of lead-to-opportunity progress and pipeline health can aid in identifying areas for improvement as well as solidifying sales forecasts to better indicate gap-to-target issues and necessary adjustments to territories and compensation incentives.

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Riversand is Exemplary and a Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 21, 2021 3:00:00 AM

We are happy to share some insights about Riversand PX 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Vendors Ranked and Rated for Embedded Analytics in Value Index

Posted by David Menninger on Jul 21, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2021 Ventana Research Value Index: Embedded Analytics and Data is the distillation of a year of market and product research by Ventana Research. See our prior post for a description of our methodology and included vendors.

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Are DXPs Really Needed in a CX World?

Posted by Keith Dawson on Jul 20, 2021 3:00:00 AM

Customer experience (CX) tools are going through a transition, from piecemeal applications designed to solve narrowly defined problems, to broader suites with integrated functionality. This is occurring along multiple fronts in CX. Software for managing inbound interactions and customer issues is being gathered into CX suites sometimes described as Customer Experience Management (CEM). On the marketing side, the phenomenon is seen in the creation of Digital Experience Platforms (DXPs).

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ServiceNow Brings Customer Workflows with Automation and Intelligence

Posted by Keith Dawson on Jul 20, 2021 3:00:00 AM

Customer Service & Support (CSS) is a software segment that provides tools for tracking and resolving customer problems, primarily through contact centers. The segment has been mature for decades but today is reinvigorated by a new emphasis on workflows and automation. Vendors, like ServiceNow, have been innovative in developing new technologies for managing self-service and field service, and providing agents with contextually relevant information during interactions. The new technologies brought to bear on this include artificial intelligence (AI) for knowledge search and delivery; agent assist and guidance tools; and SMS-centric customer messaging.

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Magnitude is Exemplary in the 2021 PIM Value Index

Posted by Mark Smith on Jul 19, 2021 3:00:00 AM

We are happy to share some insights about Magnitude Agility PIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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The Value Index for Vendors Providing Analytics and Data on Mobile Devices

Posted by David Menninger on Jul 19, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Mobile Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. See our prior post for a description of our methodology and which vendors are included.

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Why Adaptive HCM Should Be an Enterprise-Wide Priority

Posted by Steve Goldberg on Jul 16, 2021 3:00:00 AM

"Configurable" has historically been used to describe the degree to which enterprise software, such as HCM systems, can readily adapt to a customer’s business and process requirements, ideally with no (or only modest) involvement from software experts or IT teams. The term will likely always have considerable value when evaluating HCM systems because, while not always top of mind with buyers, the level of configurability in applications is essential for achieving key strategic goals, such as elevating organizational agility. Configurability is the means, but when an enterprise can react or adapt to indications of potential business risks or opportunities with quick, decisive workforce actions and decisions, this is the true business opportunity in the configurability and flexibility equation. Organizational agility is one of the most reliable paths to sustaining competitive advantage. Think of the situation where a large consultancy has determined they can successfully bring a new service offering to the market. They must quickly and effectively execute a broad range of workforce-related activities including, in some cases, conducting a type of analysis or tracking some information for the first time. Their agility is clearly aided by having an adaptable HCM system.

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Salsify is Exemplary and a Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 15, 2021 3:00:00 AM

We are happy to share some insights about Salsify ProductXM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Amazon is a Vendor of Merit in 2021 Value Index for Analytics and Data

Posted by David Menninger on Jul 15, 2021 3:00:00 AM

We are happy to share some insights about Amazon QuickSight drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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CX Suites Focus on Managing Customer Experiences

Posted by Keith Dawson on Jul 14, 2021 3:00:00 AM

When we speak of the “customer experience,” we are really referring to the results of a broad spectrum of activities that collectively we describe as a journey or a lifecycle. In the past, how we spoke about customers was largely determined by the limited view of what transpired during short, contact center interactions. Customer experience (CX) evolved as a way to incorporate more facets of behavior into an assessment of the customer’s ultimate value and intent than is possible by looking only at an isolated interaction.

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Pimcore Named Exemplary and Overall Leader in 2021 PIM Value Index

Posted by Mark Smith on Jul 13, 2021 3:00:00 AM

We are happy to share some insights about Pimcore Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Google is a Vendor of Merit in 2021 Value Index for Analytics and Data

Posted by David Menninger on Jul 13, 2021 3:00:00 AM

We are happy to share some insights about Google Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Akeneo Rated Exemplary Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 12, 2021 3:00:00 AM

We are happy to share some insights about Akeneo Serenity drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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ThoughtSpot Earns Merit Ranking in 2021 Value Index

Posted by David Menninger on Jul 12, 2021 3:00:00 AM

We are happy to share some insights about ThoughtSpot drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Informatica is Exemplary and Leader in the 2021 PIM Value Index

Posted by Mark Smith on Jul 9, 2021 3:00:00 AM

We are happy to share some insights about Informatica's Product 360 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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TIBCO Rated with Merit in 2021 Value Index in Analytics and Data

Posted by David Menninger on Jul 9, 2021 3:00:00 AM

We are happy to share some insights about TIBCO Spotfire drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Sisense is Vendor of Merit for Analytics and Data Value Index

Posted by David Menninger on Jul 8, 2021 3:00:00 AM

We are happy to share some insights about Sisense drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Twilio is Vendor of Merit in Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jul 8, 2021 3:00:00 AM

We are happy to share some insights about Twilio drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Infor Gets Assurance Rating for Analytics and Data Value Index

Posted by David Menninger on Jul 7, 2021 3:00:00 AM

We are happy to share some insights about Infor Birst drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Amazon has Merit in the Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jul 7, 2021 3:00:00 AM

We are happy to share some insights about Amazon drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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The Flavors of Global Payroll: Mission Dictates Model

Posted by Steve Goldberg on Jul 7, 2021 3:00:00 AM

Payroll management is one of the six major focus areas in the Human Capital Management research and advisory practice at Ventana Research. The umbrella term “continuous payroll” is used to connote the always-on nature of a modern payroll function and related demands of supporting technologies. It’s an appropriate term, especially considering that one of the most significant advances in payroll management in decades is “on-demand pay,” also known as earned wage access, which is as continuous as you can get.

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Vonage has Merit for Contact Center in the Cloud

Posted by Keith Dawson on Jul 5, 2021 3:00:00 AM

We are happy to share some insights about Vonage drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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2021 Value Index for Analytics Rates Microsoft with Assurance

Posted by David Menninger on Jul 3, 2021 3:00:00 AM

We are happy to share some insights about Microsoft Power BI drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Enghouse Altitude Rated with Assurance in Contact Center Value Index

Posted by Keith Dawson on Jul 3, 2021 3:00:00 AM

We are happy to share some insights about Altitude, now part of Enghouse, drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Salesforce Tableau has Assurance in 2021 Value Index on Analytics

Posted by David Menninger on Jul 2, 2021 3:00:00 AM

We are happy to share some insights about Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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RingCentral Brings Merit to Market for Contact Center in the Cloud

Posted by Keith Dawson on Jul 2, 2021 3:00:00 AM

We are happy to share some insights about RingCentral drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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SAS Rated with Assurance in Analytics and Data Value Index

Posted by David Menninger on Jul 1, 2021 1:00:00 AM

We are happy to share some insights about SAS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Selecting an HCM System? Evaluate the Tougher Use Cases

Posted by Steve Goldberg on Jun 30, 2021 10:50:00 AM

Many organizations are having a difficult time selecting what they believe to be the “best fit” HCM system for their particular strategic workforce goals and priorities. This is due in some cases to the very different evaluation lenses or criteria used by IT and HR teams involved in the process. The former tends to emphasize technology-specific selection considerations such as whether the system meets well-defined usability, performance and reliability criteria such as number of clicks needed to navigate, speed of database calls or system uptime thresholds, respectively. In contrast, many users from HR and other non-IT departments seek freedom from “IT dependency” in influencing the way the system presents itself and meets their business requirements, also referred to as the system’s configurability by end-users. This is the essence of the Adaptability evaluation dimension in Ventana Research’s Value Index market reports.

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8x8 Provides Assurance in Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 30, 2021 3:00:00 AM

We are happy to share some insights about 8x8 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Controllers: Always Be Closing

Posted by Robert Kugel on Jun 29, 2021 3:00:00 AM

These days it strikes me that the motto of successful salespeople – "ABC: Always Be Closing!" – should apply equally to corporate controllers, albeit in the accounting sense. This is a reference to an approach to managing the finance department that I have been advocating, which I call "continuous accounting." It is a holistic way of managing the accounting function that, in large part, emphasizes using technology to distribute workloads more evenly over an accounting period, spreading closing activities as evenly as possible over time rather than waiting until the end of the month or quarter. Continuous accounting also stresses improving staff efficiency by automating repetitive processes as well as enhancing organizational effectiveness by improving data integrity in finance processes.

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Five9 is Innovative in the 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 29, 2021 3:00:00 AM

We are happy to share some insights about Five9 drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Teradata Expands Vantage Enterprise Data Platform

Posted by David Menninger on Jun 24, 2021 3:00:00 AM

Teradata introduced some enhancements to its Vantage platform last year in which they expanded its analytics functions and language support, and strengthened tools to improve collaboration between data scientists, business analysts, data engineers and business personnel. Some of the key enhancements included expanding the native support for R and Python, extending the ability to execute a wide range of open-source analytics algorithms, and automatic generation of SQL from R and Python code. These updates are included to reduce data silos, enabling a wide range of data and analytics personas to collaboratively run complex analytics in a self-service manner.

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Aspect has Assurance in 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 24, 2021 3:00:00 AM

We are happy to share some insights about Aspect drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Cisco is Innovative in 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 23, 2021 3:00:00 AM

We are happy to share some insights about Cisco drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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SAP Excels in Value Index for Analytics with its Customer Experience

Posted by David Menninger on Jun 22, 2021 3:00:00 AM

We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Sales Forecasting: Have the Process and Technology for a True Revenue Forecast?

Posted by Stephen Hurrell on Jun 22, 2021 3:00:00 AM

There has been a lot of market activity around vendors offering sales-forecasting products (or functionality to address sales forecasting) as part of a wider technology offering for sales and revenue management. As I have discussed in my Analyst Perspective: The Art and Science of Sales from the Inside Out, the pandemic accelerated the prior trends that are now forcing sales leaders and sales teams to reexamine traditional notions of how B2B sales are conducted. In addition, with the rise of the subscription business model and digital e-commerce, a more holistic approach to identify where revenue is coming from and how to manage and optimize a predictable revenue stream is becoming a pressing need. I cover the basic premise of this management of revenue streams in my Analyst Perspective: Revenue Management: The Opportunity for Innovation and Optimization.

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Avaya is Innovative in 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 22, 2021 3:00:00 AM

We are happy to share some insights about Avaya drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Board International Gains Exemplary Vendor Ranking in Value Index

Posted by David Menninger on Jun 17, 2021 3:00:00 AM

We are happy to share some insights about Board International drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Content Guru is Exemplary in 2021 Value Index for Contact Centers

Posted by Keith Dawson on Jun 17, 2021 3:00:00 AM

We are happy to share some insights about Content Guru drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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The 2021 Product Information Management Value Index: 16 Vendors to Assess and Select

Posted by Mark Smith on Jun 17, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Information Management 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to product information management software vendors supporting the spectrum of business intelligence. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the Product Experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the Customer Experience ﹘ Total Cost of Ownership/Return on Investment and Vendor Validation.

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Genesys is Exemplary in 2021 Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 16, 2021 3:00:00 AM

We are happy to share some insights about Genesys drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Yellowfin is Innovative Leader in Mobile and Collaborative Analytics

Posted by David Menninger on Jun 16, 2021 3:00:00 AM

We are happy to share some insights about Yellowfin drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Reinventing Product Experiences Through Product Information Management

Posted by Mark Smith on Jun 15, 2021 3:00:00 AM

Having just completed the 2021 Ventana Research Value Index for Product Information Management, I want to share some of my observations about how the market and category have advanced since our first examination over 15 years ago.

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Zendesk Advances a Suite for CX

Posted by Keith Dawson on Jun 15, 2021 3:00:00 AM

The outlines of a post-pandemic customer experience (CX) landscape are emerging, and it appears that the market dynamic is bringing companies from different segments into heightened competition with one another. Over the past few years, there has been a change in software-buying preferences from niche point solutions to packaged software suites. Organizations and buyers now want more capability and usability across different tools and they want to work with fewer, and better integrated, vendors.

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Revenue Performance Management: Leadership and Operations for Optimal Outcomes

Posted by Stephen Hurrell on Jun 14, 2021 3:00:00 AM

As laid out in my recent Analyst Perspective, Revenue Management: The Opportunity for Innovation and Optimization, revenue management is a new way look at generating and managing the top line. It unifies multiple sources: the traditional focus on new customers to existing customers as well as all types of revenue from new, additional channels. This could include customer retention, upsell and cross sell, in addition to other selling channels such as through partners or digital sales channels like e-commerce and subscriptions.

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Talkdesk is Exemplary in the Contact Center in the Cloud Value Index

Posted by Keith Dawson on Jun 14, 2021 3:00:00 AM

We are happy to share some insights about Talkdesk drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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NICE inContact is Exemplary and Overall Value Index Leader in Contact Center in the Cloud

Posted by Keith Dawson on Jun 11, 2021 3:00:00 AM

We are happy to share some insights about NICE drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Domo Rated Exemplary and Collaborative Leader in 2021 Value Index on Analytics and Data

Posted by David Menninger on Jun 10, 2021 3:00:00 AM

We are happy to share some insights about Domo drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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The Value Index for Contact Center in the Cloud: Classification and Rating of 14 Vendors

Posted by Keith Dawson on Jun 10, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Contact Center in the Cloud 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to cloud contact center vendors. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ adaptability, capability, manageability, reliability and usability ﹘ and two related to the customer experience ﹘ TCO/ROI and vendor validation. I encourage you to learn more about our Value Index and its effectiveness as a vendor selection and RFI/RFP tool.

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Oracle Earns Innovative Vendor Rating in 2021 Analytics and Data Value Index

Posted by David Menninger on Jun 9, 2021 3:00:00 AM

We are happy to share some insights about Oracle Analytics Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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The Market for Contact Center in the Cloud Software

Posted by Keith Dawson on Jun 9, 2021 3:00:00 AM

Having just completed the 2021 Ventana Research Value Index for Contact Center in the Cloud, I want to share some of my observations about how the market has advanced since our assessment three years ago. The trend towards cloud deployment for contact center infrastructure has accelerated, partly (but not exclusively) due to the urgency of the 2020 pandemic. CCaaS has been generally accepted as a safe, reliable alternative to premises-based ACDs that also has benefits in cost-control, scalability and rapid technical innovation. There is a consensus within the industry that CCaaS will soon become the dominant deployment mode, with premises tools reserved for niche applications. Vendors report that the majority of their new customers are cloud-focused.

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Qlik is Exemplary and Value Index Leader in Customer Experience for 2021 Value Index for Analytics and Data

Posted by David Menninger on Jun 8, 2021 3:00:00 AM

We are happy to share some insights about Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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TIBCO Information Builders is Named an Innovative Vendor in 2021 Value Index

Posted by David Menninger on Jun 4, 2021 3:00:00 AM

We are happy to share some insights about Information Builders’ WebFOCUS Business Intelligence and Analytics Platform drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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MicroStrategy Earns Value Index Rating of Exemplary in Analytics and Data

Posted by David Menninger on Jun 3, 2021 3:00:00 AM

We are happy to share some insights about MicroStrategy drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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IBM is Exemplary and Leader in Analytics and Data Value Index

Posted by David Menninger on Jun 2, 2021 3:00:00 AM

We are happy to share some insights about IBM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

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Digital Process Reengineering Improves Business Performance

Posted by Robert Kugel on May 28, 2021 3:00:00 AM

Business process reengineering (BPR) was a consulting fashion in the early 1990s that spurred many companies to purchase their first ERP systems. BPR proposes a fundamental redesign of core business processes to achieve substantial improvements in market and customer responsiveness, productivity, cycle times and quality. Those early ERP systems provided a platform to manage cross-functional business processes with much greater flexibility and efficiency than had been possible in the past, partly because it took advantage of the commercialization of relational database technology, the graphical user interface, client-server networks and event-driven programming. ERP and other digital systems support business process reengineering by guiding the step-by-step execution of the redesigned process to ensure that it is performed consistently. They also automate the handoffs between individuals and departments as well as manage approvals and exceptions to accelerate completion of that process and permit supervisory personnel to spend more time focusing on matters that require their judgement and experience and less time on administrivia.

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Customer Service and Support: Expanded Role and Need for Software

Posted by Keith Dawson on May 27, 2021 3:00:00 AM

Customer service and support (CSS) is a term with two meanings. Most generally, it refers to the functions of a contact center in handling post-sales customer inquiries that require some effort or action on the part of the business. More specifically, it refers to the elements of the software stack that facilitate those operations, primarily case tracking and trouble ticketing.

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Reduce Risk and Improve Departmental Effectiveness with Intercompany Financial Management

Posted by Robert Kugel on May 24, 2021 3:00:00 AM

Ventana Research defines intercompany financial management as a discipline for structuring and handling transactions within a corporation and between its legal entities. IFM is designed to maximize staff efficiency and accounting accuracy while optimizing tax exposure, minimizing tax leakage and ensuring consistent tax and regulatory compliance. Today, IFM is an obscure topic, but I assert that by 2025, one-half of organizations with 10,000 or more employees will have implemented intercompany financial management to achieve tax, risk-management and financial close benefits.

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Integrated Business Planning Uses Zero-Based Budgeting to Improve Performance

Posted by Robert Kugel on May 21, 2021 3:00:00 AM

The objectives of zero-based budgeting are well aligned with what I call integrated business planning, a technology-enabled approach to managing the forward-looking activities of a corporation including forecasting, planning and budgeting. IBP enables every business unit to plan their business in a way that makes sense to them but also makes the numbers in those plans available for company-wide planning, budgeting analysis and reporting. IBP combines operational planning and financial budgeting using models constructed around the things that managers manage, translating those elements into a financial budget. This approach can compress the time required to create and update operating plans from days or weeks to hours or minutes. Our Next-Generation Business Planning Benchmark Research found that IBP is a superior approach.

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Subscription Pricing Changing for Sustained Customer Growth

Posted by Stephen Hurrell on May 20, 2021 3:00:00 AM

Subscription pricing models are no longer new. Many companies have experience with this pricing model even if there has not been complete adoption across their entire product and service offerings. Companies that use this model, or have spent time looking at the approach, understand the approach of a recurring revenue stream based on a repeating flat fee.

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Alation Helps Organizations Get More Value From Data

Posted by David Menninger on May 20, 2021 3:00:00 AM

Alation recently announced the release of its 2021.1 version, introducing new data governance capabilities, enhancements in search and discovery through data domains, and extended connector and query coverage for data sources. Alation’s new federated authentication enables users to query cloud services such as Amazon Web Services, Snowflake, Tableau and more, using a single sign-on. The release also includes a Search application programming interface that allows for the integration of Alation Search with third-party tools. And, with the addition of the Open Connector Framework software development kit in the 2021.1 update, Alation enables organizations to create connectors for data sources not already supported by Alation.

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Unit4 Democratizes Agile, Data-Driven Decision-Making

Posted by Robert Kugel on May 17, 2021 3:00:00 AM

Unit4’s Financial Planning and Analysis (formerly Prevero) is a planning and budgeting application designed for the requirements of midsize corporations and the public sector. These organizations are challenged in buying software because they have almost all the requirements of larger enterprises but have a smaller budget and limited technical resources.

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Consolidation Software Builds Staff Effectiveness in Midsize Companies

Posted by Robert Kugel on May 14, 2021 3:00:00 AM

Financial consolidation software assists companies in executing their accounting close process - especially those that use multiple ERP systems or have multiple legal entities - and with other characteristics that can complicate the process such as keeping books in multiple currencies. Not every midsize company needs consolidation software because many find their ERP (or financial management) software satisfies their needs. Our Office of Finance research finds that just 5% of midsize companies (which we define as those with 100-999 employees) use consolidation software to manage the process while 30% use their ERP system and another 51% use desktop spreadsheets either completely or to a significant degree. Using consolidation software can help shorten the close, especially when it substantially reduces the use of spreadsheets. Consolidation software supports the management discipline of continuous accounting.

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Why Your Data Lake Needs Bad Data

Posted by David Menninger on May 13, 2021 3:00:00 AM

Everyone talks about data quality, as they should. Our research shows that improving the quality of information is the top benefit of data preparation activities. Data quality efforts are focused on clean data. Yes, clean data is important. but so is bad data. To be more accurate, the original data as recorded by an organization’s various devices and systems is important.

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The Human Experience in HCM with SAP SuccessFactors

Posted by Steve Goldberg on May 12, 2021 3:00:00 AM

There is a sea change happening in the Human Capital Management systems market. Historically, the predominant orientation of human resources departments has been about mission and goals from an employer’s perspective, spanning areas such as regulatory compliance, workforce costs, efficiency and effectiveness levels, and actions needed to improve skills and overall impact. This rather one-sided focus is now in the rearview mirror of many successful organizations. There’s a new orientation or operating lens as it relates to the enterprise’s workforce: “What does a worker need to be extremely effective but also have a high-quality ̶ if not positively memorable ̶ experience at work?”

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Zoho Builds a CX Suite Inside Zoho One

Posted by Keith Dawson on May 11, 2021 3:00:00 AM

There are many software components that facilitate contact center operations. Historically, the industry has relied, in part, on niche or best-of-breed applications but this is shifting in favor of broadly integrated suites or ecosystems. When we look at CX trends beyond the contact center, the shift is even more pronounced, with the bundling/collection of applications from martech to CRM-incorporating software that were formerly/previously purchased separately.

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The Science of Sales Professional Effectiveness

Posted by Stephen Hurrell on May 10, 2021 3:00:00 AM

Observed both here and elsewhere, average sales quota attainments appear to be in an exorable decline. As I discussed in my recent Analyst Perspective, "The Art and Science of Sales from the 'Inside Out'," vendors of sales technology have reacted to this by adding a slew of new functionality including the potential for artificial intelligence (AI) to be a game changer for sales. One can argue that this use of AI is still relatively immature having been generally available only since 2014, but that is still over five years of market availability.

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The New UKG: HCM for Every Class of Worker

Posted by Steve Goldberg on May 6, 2021 3:00:00 AM

The joining forces of two sizable companies, in this case totaling over 12,000 employees, can be expected to elevate both business risk and business opportunity. The risk side of the ledger typically impacts employees and customers. Employees become distracted or have their productivity dip until they know exactly how they will be impacted and what is changing, or even leaving voluntarily. Similarly, a segment of existing and potential customers view a merger as a net positive down the road but face fear, uncertainty and doubt about when those benefits will be achieved. Delays can lead both employees and customers to hitch their wagons to other horses as it were.

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DataRobot Automates and Simplifies AI/ML

Posted by David Menninger on May 5, 2021 3:00:00 AM

Machine learning is valuable for organizations, but it can be hard to deploy. Our Machine Learning Dynamic Insights research identifies that not having enough skilled resources and difficulty building and maintaining ML systems are pressing challenges organizations face in applying ML. Traditional ML model development is resource-intensive, requiring significant domain knowledge and time to produce and compare dozens of models. And as the number of ML models grow, their management becomes difficult. By bringing automation to ML, organizations can reduce the time it takes to create production-ready ML models. AutoML can also enable organizations to make data science initiatives more accessible across the organization.

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SugarCRM Brings the Sweetness in AI Driven Sales

Posted by Stephen Hurrell on May 4, 2021 3:00:00 AM

As I have discussed in my Analyst Perspective, The Art of Sales, from the Inside Out, the challenges facing direct sales leaders are not going away. Declining quota attainment, lack of visibility into deal health and difficulty in forecasting quarterly sales remain a challenge for sales leaders, resulting in a continuing reduction in duration of tenure.

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The Voice of the Customer Is Really a Chorus of Voices

Posted by Keith Dawson on May 4, 2021 3:00:00 AM

Voice of the Customer (VoC) is a catch-all term that refers to the collection of customer feedback in various formats. Sometimes this feedback is in the form of quick surveys or reactions to questions like, "Did I resolve your issue today?" or "Would you recommend our service to a friend?" Alternatively, it can be derived from less specific but more numerous data signals that span multiple interactions or across a customer base. Most businesses make an effort to capture some customer feedback.

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FourQ Builds Confidence and Trust in Intercompany Financial Management

Posted by Robert Kugel on Apr 23, 2021 3:00:00 AM

FourQ is an intercompany financial management (IFM) Solution-as-a-Service provider. IFM is a discipline for structuring and handling transactions within a corporation and between its legal entities, and is designed to maximize staff efficiency and accounting accuracy while optimizing tax exposure, minimizing tax leakage and ensuring consistent tax and regulatory compliance. Today, IFM is an obscure topic, but I assert that by 2025, one-half of organizations with 10,000 or more employees will have implemented intercompany financial management to achieve tax, risk management and financial close benefits. Here’s why:

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Avaya: Adapting and Focused on CX, CCaaS Success

Posted by Keith Dawson on Apr 22, 2021 3:00:00 AM

Business phone systems and contact center platforms received renewed attention in 2020 as organizations acquired tools for agents working from home. That put the spotlight on vendors, like Avaya, that have feet in both worlds. Since both forms of communications technology are well-suited to the cloud, Avaya has developed its Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) portfolios in parallel. The effort has borne fruit, with significant product enhancements notched recently. Ventana Research asserts that by 2023, one-quarter of organizations will to UCaaS and CCaaS technologies to collaborate in the enterprise and with customers more effectively.

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The Benefits of AI in HCM: Practical Advice from a HR Veteran

Posted by Steve Goldberg on Apr 21, 2021 3:00:00 AM

Many of us who have operated within the human resources profession or been involved in strategic initiatives aimed at placing the workforce at the center of competitive advantage (aka human capital management endeavors), thought we were at least conversational about predictive HCM tools. We were aware that industrial and organizational psychologists have, for decades, been creating skill- and personality-based assessments using predictive algorithms that stood up to rigorous testing, and how tools such as the Hogan or Myers-Briggs tests became industry standards.

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Incorta Streamlines Analytics with Direct Data Access

Posted by David Menninger on Apr 21, 2021 3:00:00 AM

The amount of data flowing into organizations is growing exponentially, creating a need to process more data more quickly than ever before. Our Data Preparation Benchmark Research shows that accessing and preparing data continues to be the most time-consuming part of making data available for analysis. This can potentially slow down the organizational functions which depend on the analysis results. Trying to get ahead of the backlog with incremental improvements to existing approaches and traditional technologies alone can be frustrating.

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Modern ERP Improves Organizational Performance

Posted by Robert Kugel on Apr 16, 2021 3:00:00 AM

The ERP system is at the core of nearly every organization’s record keeping and business process management. Its smooth and uninterrupted functioning is essential to an organization’s accounting and finance functions. In manufacturing and distribution, ERP manages inventory and logistics. Some organizations use it to handle human resources functions like tracking workers, payroll and related costs.

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Dataiku Streamlines AI/ML

Posted by David Menninger on Apr 14, 2021 3:00:00 AM

Organizations are becoming more and more data-driven and are looking for ways to accelerate the usage of artificial intelligence and machine learning (AI/ML). Developing and deploying AI/ML models can be complicated in many ways, often involving different tools and services to manage these solutions from end to end. Accessing and preparing data is the most common challenge organizations face in this process, and consequently, AI/ML vendors typically incorporate tools to address this part of the process. But there are many other steps in the process as well, such as coordinating the handoff between data scientists and IT or software engineers for deployment to production. This can potentially slow down the entire data-to-insights process. End-to-end platforms for AI offer the promise of simplifying these processes, allowing teams that work with data to improve organizational results.

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IBM Planning Analytics Makes Planning Easier for Business Unit Leaders

Posted by Robert Kugel on Apr 13, 2021 3:00:00 AM

IBM Planning Analytics, formerly known as TM1, is a comprehensive planning and analytics application designed to integrate and streamline an organization’s planning processes. It can support multiple planning use cases on a single platform, including financial, headcount, sales and demand planning. The software automates enterprise-wide data collection to make it repeatable and scalable across multiple users and departments. It supports sophisticated driver-based modeling that enables rapid what-if or scenario-based planning, while its built-in analytics provide deep business intelligence capabilities. This enables senior executives and managers to work interactively to immediately assess their current position and consider the impact of various options to address opportunities and issues rather than laboring through a lengthy process.

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Process Mining: Improve Execution and Operations with Analytics

Posted by David Menninger on Apr 12, 2021 3:00:00 AM

Process-mining software isn’t exactly new, but it’s also not widely known in the software technology market. The discipline has been around for at least a decade, but is generating more interest these days with both specialist vendors and major enterprise software vendors offering process-mining products and services. We assert that through 2022, 1 in 4 organizations will look to streamline their operations by exploring process mining.

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The Experience of Digital Commerce

Posted by Stephen Hurrell on Apr 9, 2021 3:00:00 AM

Digital commerce affects almost everyone’s lives. It is hard to remember a time when one could not sign on to a website like Amazon, order a product, pay for it and have it delivered to your front door within days, not weeks. Although catalogues have been around for a century or so, the digital-commerce revolution has changed the way we think about shopping for many of our everyday and special occasion products. Extend this to digital services, such as streaming videos or online games, and there is barely a sector that has not been touched by digital commerce. And, for organizations, it is an essential component of their revenue-management efforts that enables the digital transformation and monetization of goods and services.

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Trintech Speeds up Financial Close with Automation

Posted by Robert Kugel on Apr 9, 2021 3:00:00 AM

Organizations have long sought ways to achieve a fast but “clean” (accurate) financial close. The most widely accepted benchmark is to be able to close within one business week. Organizations that close within a business week are almost always more competent in how they manage the process and therefore use resources more efficiently. Also, organizations that close their books within six days after the end of the quarter are more likely to provide executives with timely information and respond to markets and competitors with greater agility. While there have been some improvements in efficiency from modern accounting systems, our research shows that one-half of organizations still take more than a business week to complete their quarterly close.

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Informatica Continues to Evolve Data Management Platform

Posted by David Menninger on Apr 8, 2021 3:00:00 AM

Organizations are accelerating their digital transformation and looking for innovative ways to engage with customers in this new digital era of data management. The goal is to understand how to manage the growing volume of data in real time, across all sources and platforms, and use it to inform, streamline and transform internal operations. Over the years, the adoption of cloud computing has gained momentum with more and more organizations trying to make use of applications, data, analytics and self-service business intelligence (BI) tools running on top of cloud-computing infrastructure in order to improve efficiency. However, cloud adoption means living with a mix of on-premises and multiple cloud-based systems in a hybrid computing environment. The challenge is to ensure that processes, applications and data can still be integrated across cloud and on-premises systems. Our research shows that organizations still have a significant requirement for on-premises data management but also have a growing requirement for cloud-based capabilities.

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A Virtual Audit Enables Savings Through Efficiency

Posted by Robert Kugel on Apr 5, 2021 3:00:00 AM

The challenges of the pandemic prevented auditors from visiting client offices, which led to widespread adoption of remote audit processes. Although there are outward similarities between a remote audit and a virtual audit, they aren’t the same. A remote audit uses technology to adapt the existing audit processes to an environment where in-person interactions are impossible. A virtual audit uses technology to redefine and streamline how auditors conduct an annual audit.

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2021 Analytics and Data Value Index: Market Observations and Perspective

Posted by David Menninger on Apr 2, 2021 3:00:00 AM

Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago. The analytics software market is quite mature and products from any of the vendors we assess can be used to effectively deliver information to help your organization improve its operations. However, it’s also interesting to see how much the market continues to advance and how much investment vendors continue to make.

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Streamlining Spending for Savings and Control

Posted by Robert Kugel on Apr 2, 2021 3:00:00 AM

Irked by the need to account for every penny of his college expenses, poet Robert Frost penned the lines:

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The Value Index for Analytics and Data Classifies and Rates Vendors

Posted by David Menninger on Apr 1, 2021 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to analytics and data vendors supporting the spectrum of business intelligence. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ adaptability, capability, manageability, reliability and usability ﹘ and two related to the customer experience ﹘ TCO/ROI and vendor validation.

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8x8 Shows Why CCaaS and UCaaS Should be Unified

Posted by Keith Dawson on Mar 30, 2021 3:00:00 AM

The pandemic accelerated several trends in the contact-center industry that were already underway, chiefly: moving infrastructure and software applications to the cloud, and rethinking the process of managing agents. One byproduct of these trends is a renewed look at the similarities between business-phone systems (also known as unified communications, or UC) and contact center systems (CC).

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Robotic Process Automation is a Core Finance Competency

Posted by Robert Kugel on Mar 30, 2021 3:00:00 AM

Robotic Process Automation (RPA) has emerged as a core digital technology for finance and accounting organizations. It can drive significant gains in productivity and efficiency by automating mechanical, repetitive accounting processes in a continuous, end-to-end fashion. RPA improves efficiency, ensures data integrity and enhances visibility into processes.

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Salesforce Service Cloud: Contact Center with Workforce Engagement

Posted by Keith Dawson on Mar 24, 2021 3:00:00 AM

The modern contact center relies heavily on software that enables agents to perform multiple complex tasks while simultaneously managing the customer-facing side of interactions. This has allowed CRM vendors to build tools, such as agent desktop interfaces, that control virtually all aspects of the service environment.

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The Mandate for Contact Center and Agent Management

Posted by Keith Dawson on Mar 22, 2021 3:00:00 AM

The ways in which consumers engage with organizations have changed. Long-established communication channels such as the telephone, email and company websites are still used, but many consumers now prefer to use text messages, online chat, social media, virtual agents and applications on their mobile devices to contact the company and address issues. As a result, organizations have had to add support for many new channels of customer engagement.

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Content Guru Brings CCaaS with Confidence to US

Posted by Keith Dawson on Mar 19, 2021 3:00:00 AM

Shifts in the market due to the pandemic have upended the contact center marketplace, accelerating the inevitable migration of infrastructure to the cloud and changing the way agents are managed. The pandemic also increased the dependence customers have on contact centers in the absence of in-store buying.

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Salesforce Sales Cloud: Evolving to Meet the 360 Needs of Sales

Posted by Stephen Hurrell on Mar 18, 2021 3:00:00 AM

There is no doubt that the pandemic has accelerated the existing need for new technology that can help sales professionals do their jobs well in this quickly evolving market. In addition, market trends are driving the need for functionality that is aimed at the front-line sales professional and the manager, highlighting the demand for tools that can help arrest the decline in quota attainment, as well as helping salespeople supplement their traditional focus on sales quotas with activities such as prospecting.

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Microsoft Azure: Cloud Computing for Data and Analytics

Posted by David Menninger on Mar 17, 2021 3:00:00 AM

Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed. Cloud computing and storage approaches provide enterprises with various capabilities to store and process their data in third-party data centers. The advent of data platforms previously discussed here are essential for organizations to effectively manage their data assets.

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Customer Data Platforms: Essential for Effective Customer Experience

Posted by Keith Dawson on Mar 16, 2021 3:00:00 AM

Since customer data platforms (CDP) emerged in the marketplace about five years ago, there has been debate about what roles they fill, especially within customer service organizations. They were originally developed by small software firms to provide marketing teams with a comprehensive view of customer records. Those records could be scattered throughout an organization, siloed by system and department. CDPs were an attempt to shortcut integration processes that are long, expensive and often custom-designed.

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Revenue Management: The Opportunity for Innovation and Optimization

Posted by Stephen Hurrell on Mar 15, 2021 3:00:00 AM

With modern enterprises adopting and expanding their digital business with subscription and usage business, organizations need to think beyond the primacy of sales as their source of business success. A sustained customer experience is key, representing an organizational and cultural shift from the traditional emphasis on new sales to an equally important focus on customer retention and upsell/cross-sell opportunities. This mindset is also important to organizations involved in digital commerce where the cost of customer acquisition and narrow margins means retaining customers for repeat purchases, which is vital to a sustainable business.

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The New Verint: Experiences and Engagement with Customers

Posted by Keith Dawson on Mar 12, 2021 3:00:00 AM

Verint has recently separated into two companies, one of which is a dedicated provider of software focused on customer engagement and will keep the Verint name. (The other is called Cognyte and focused on security analytics.)

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HR Technology in M&As: The Tipping Point Has Arrived

Posted by Steve Goldberg on Mar 9, 2021 3:00:00 AM

Simply defined, an “HR-M&A lifecycle” is the sequence of critical workforce and HR-related activities and decisions that span due diligence through business integration after an M&A event is announced. Until recently, these potentially game-changing events were not the province or focus of HR technology offerings. This is due in part to HCM systems that, historically, were designed primarily to automate and optimize typical HR/HCM processes and events that occur throughout the year, to better understand and drive employee engagement, productivity and retention, and to mitigate workforce-related compliance risks.

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The One HCM System Imperative to Put People First

Posted by Steve Goldberg on Mar 5, 2021 3:00:00 AM

Even the most casual observer of HR Technology trends and associated vendor marketing themes will have noticed that the notion of “putting people first” has become ubiquitous as a way for vendors to distinguish themselves. This has become a double-edged sword. Customers ultimately benefit from the intense competition to add functionality that supports this claim, resulting in richer and more robust offerings. The downside, as is the case when any core plank in vendor value propositions becomes ubiquitous, is that buyers are increasingly challenged by differentiating whose “people first” claims are more supported by product capabilities and plans. Also difficult to discern is which product will translate into tangible business improvements within their unique organizational context.

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SAP Service Cloud Bridges the Contact Center and the Back Office

Posted by Keith Dawson on Mar 4, 2021 3:00:00 AM

The contact center is still, for most businesses, where customer experience is designed, delivered and measured. And as we might expect, customer experience (CX) tools are migrating from where they started point solutions based on narrow functions into broader suites that encompass multi-departmental functions and reach across customer journeys. The goal is to provide more consistency across interactions, and to provide organizations with deeper insights into customer behavior along with control over the various moments of influence that occur along the lifecycle.

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Oracle Sales has Priority on Engagement and AI

Posted by Stephen Hurrell on Mar 3, 2021 3:00:00 AM

The current pandemic has disrupted many of the traditional sales methods used by field-sales organizations to engage, and sell to, buyers. In an effort to provide help, many vendors have recently announced new features that focus less on the management of sales organizations and more on tools to help salespeople sell. This has been coupled with a renewed interest in using data to help with the science, alongside the art, of selling, as referenced in my AP: The Art and Science of Sales from the “Inside Out". Oracle has called this new emphasis “Responsive Selling,” with an aim to harness data and machine learning (ML) to aid sellers in this new, challenging environment.

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The Office of Finance Market Agenda for 2021: Accelerating Adoption of Digital Technology

Posted by Robert Kugel on Feb 28, 2021 5:00:00 AM

Ventana Research recently announced its 2021 market agenda for the Office of Finance, continuing the guidance we’ve offered since 2003 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable organizations to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner.

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The Potential of Marketing in 2021: The Market Agenda

Posted by Keith Dawson on Feb 27, 2021 5:00:00 AM

Ventana Research recently announced its 2021 market agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.

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The 2021 Human Capital Management Market Agenda: Enriching the Employee Experience

Posted by Steve Goldberg on Feb 26, 2021 4:00:00 AM

Ventana Research recently announced its 2021 research agenda for Human Capital Management, continuing the guidance we’ve offered for two decades to help organizations derive maximum value from workforce-related technology investments and initiatives. In crafting this research agenda, we focused on three critical themes top-of-mind for both HCM vendors and buyers: Organizational agility and resilience, worker productivity, and leveraging artificial intelligence and machine learning as broadly as practical.

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The Operations and Supply Chain Market Agenda for 2021: Increasing Agility and Resilience of the Supply Chain

Posted by Robert Kugel on Feb 26, 2021 3:30:00 AM

Ventana Research recently announced its 2021 research agenda for Operations and Supply Chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes.

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Data in 2021: Ventana Research Market Agenda

Posted by David Menninger on Feb 26, 2021 3:00:00 AM

Ventana Research recently announced its 2021 Market Agenda for data, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value and improve business outcomes.

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The 2021 Market Agenda for Office of Sales: The Revolution for Revenue

Posted by Stephen Hurrell on Feb 25, 2021 12:30:00 AM

Ventana Research recently announced its 2021 research agenda for the Office of Sales, continuing the guidance we’ve offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look to 2021, we are focusing on the entire selling and buying journey and the applications that simplify interactions throughout the customer experience.

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The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

Posted by Mark Smith on Feb 25, 2021 12:00:00 AM

I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operation during any type of disruption.

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Digital Business Market Agenda for 2021 and Beyond

Posted by Mark Smith on Feb 24, 2021 4:00:00 AM

With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and organizational readiness. We are proud to provide expertise on digital effectiveness through our research and insights on trends and best practices.

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The 2021 Market Agenda for Customer Experience: Achieving Excellence in Engagement

Posted by Keith Dawson on Feb 24, 2021 3:30:00 AM

Ventana Research recently announced its 2021 market agenda in the expertise area of Customer Experience. Most organizations have some degree of focus on managing how they interact with their customers, but it is often a disjointed and constrained process. Developing an effective customer experience has become an investment priority in recent years as organizations increasingly recognize the importance of good experiences to profitability, customer longevity and advocacy on behalf of brands.

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The 2021 Market Agenda for Analytics: Converting Data Into Insights

Posted by David Menninger on Feb 24, 2021 3:00:00 AM

Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

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Profitability Management: A CFO Priority to Gain Competitive Advantage

Posted by Robert Kugel on Feb 22, 2021 3:00:00 AM

Profitability management produces a sustainable competitive advantage but by 2025 only one-third of companies will have implemented a profitability management initiative, explains Ventana Research SVP and Research Director Robert Kugel. This brief video shows why FP&A organizations must be part of a profitability management approach to pricing and costing.

Ventana_Research_Profitability_Management_Video_AP_Kugel

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The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Posted by Mark Smith on Feb 17, 2021 3:00:00 AM

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with any external party. Each year, we proudly formulate our market agenda that is not biased by clients or the technology industry, focusing on education rather than the prospect of consulting or software revenue. We review and refine our plan throughout the year to ensure we offer the expertise and insights organizations rely on to better understand – and navigate – the direction of the technology industry.

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Use Software for More Effective Tax Management

Posted by Robert Kugel on Feb 10, 2021 3:00:00 AM

The post-pandemic world will see much returned to normal, but there will also be change. For businesses that faced shutdowns, these changes will include higher taxes to pay for the costs of mitigating the economic impact, and the loss of tax revenue. In addition to imposing higher tax rates, some governments will strive to raise revenue by accelerating their adoption of digital technologies to enhance compliance. Taxes are the largest single expenditure for most corporations, both taxes on their income, and indirect forms of taxes such as value-added taxes (VAT) and sales and use taxes. Minimizing tax expense within the limits of the law must be a priority for CFOs.

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How to Take Advantage of AI/ML Today

Posted by David Menninger on Feb 8, 2021 3:00:00 AM

The industry is making huge strides with artificial intelligence (AI) and machine learning (ML). There is more data available to analyze. Analytics vendors have made it easier to build and deploy models, and AI/ML is being embedded into many types of applications. Organizations are realizing the value that AI/ML provides and there are now millions of professionals with AI or ML in their title or job description. AI/ML is even being used to make many aspects of itself easier. Organizations that want to build and deploy their own AI/ML models need to be realistic about the capabilities that are available today. As a practical matter, organizations should anticipate that a robust AI/ML deployment in the current environment requires a set of specialized skills and operational processes, including data operations (dataops) and ML operations (MLops). Collaboration across these disciplines and processes is also required.

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BlackLine Matches Receivables for Continuous Accounting

Posted by Robert Kugel on Feb 5, 2021 3:00:00 AM

BlackLine recently held its first virtual user conference, Beyond the Black, where it detailed numerous additions and enhancements to its applications. Of note was the launch of BlackLine Cash Application, an accounts receivable (AR) processing software based on software originally developed by recently acquired Rimilia. The new application fits the company's product strategy of providing accounting departments with software that automates time-consuming repetitive tasks and substantially reduces the amount of detail that individuals must handle in performing core processes.

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Continuous Planning is Optimized with AI and External Data

Posted by Robert Kugel on Feb 1, 2021 3:00:00 AM

In the context of planning, budgeting and benchmarking, external data includes information about the world outside an organization such as economic and market statistics, competitors and customers. Today, a comprehensive set of external data is a “nice to have” item in most organizations, but that’s likely to change. External data is necessary for useful and accurate business-focused planning and budgeting, and for performance benchmarking. It is also essential for the effective applications of artificial intelligence (AI) to these functions.

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The Opportunity for CX is Beyond Your Contact Center

Posted by Keith Dawson on Jan 26, 2021 3:00:00 AM

The contact center has long represented the starting point for customer experience initiatives. Now, however, most organizations are finding that they need to invest beyond this singular point of engagement. When organizations look at customer experience holistically, they see the need to incorporate the perspectives of people in other departments and channels of customer engagement. These diverse new points of view come with an interest in deploying CX technology that also meets their needs. As a result, organizations are looking at not just vendors traditionally in the contact center space but those that operate across the entire customer journey, and shifting some of the existing contact center budgets to tools that fill multiple roles.

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Introducing Precisely for Data Integrity

Posted by David Menninger on Jan 25, 2021 3:00:00 AM

Data is becoming more valuable and more important to organizations. At the same time, organizations have become more disciplined about the data on which they rely to ensure it is robust, accurate and governed properly. Without data integrity, organizations cannot trust the information produced by their data processes, and will be discouraged from using that data, resulting in inefficiencies and reduced effectiveness.

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Cloudera Consolidates Its Data Platform

Posted by David Menninger on Jan 22, 2021 3:00:00 AM

Organizations are dealing with exponentially increasing data that ranges broadly from customer-generated information, financial transactions, edge-generated data and even operational IT server logs. A combination of complex data lake and data warehouse capabilities are required to leverage this data. Our research shows that nearly three-quarters of organizations deploy both data lakes and data warehouses but are using a variety of approaches which can be cumbersome. A single platform that can provide both capabilities will help address organizations’ requirements.

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Tableau and Salesforce bring New Look to Business Analytics

Posted by David Menninger on Jan 20, 2021 3:00:00 AM

Businesses are transforming their organizations, building a data culture and deploying sophisticated analytics more broadly than ever. However, the process of using data and analytics is not always easy. The necessary tools are often separate, but our research shows organizations prefer an integrated environment. In our Data Preparation Benchmark Research, we found that 41% of participants use Analytics and Business Intelligence tools for data preparation.

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Snowflake Builds on Its Success

Posted by David Menninger on Jan 15, 2021 3:00:00 AM

Traditional on-premises data processing solutions have led to a hugely complex and expensive set of data silos where IT spends more time managing the infrastructure than extracting value from the data. Big data architectures have attempted to solve the problem with large pools of cost-effective storage, but in doing so have often created on-premises management and administration challenges. These challenges of acquiring, installing and maintaining large clusters of computing resources gave rise to cloud-based implementations as an alternative. Public cloud is becoming the new center for data as organizations migrate from static on-premises IT architectures to global, dynamic and multi-cloud architectures.

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Emerging Data Platforms Tackle Big Challenges

Posted by David Menninger on Jan 14, 2021 3:00:00 AM

Organizations are always looking to improve their ability to use data and AI to gain meaningful and actionable insights into their operations, services and customer needs. But unlocking value from data requires multiple analytics workloads, data science tools and machine learning algorithms to run against the same diverse data sets. Organizations still struggle with limited data visibility and insufficient insights, which are often caused by a multitude of reasons such as analytic workloads running independently, data spread across multiple data centers, data governance, etc. In our ongoing benchmark research project, we are researching the ways in which organizations work with big data and the challenges they face.

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The Necessity of Sales Performance Management

Posted by Stephen Hurrell on Jan 6, 2021 4:00:00 AM

True leadership is the ability to motivate sales organizations to perform at their best. But the demand to do so requires the support of an orchestrated process and tools designed to help sales teams work in a directed manner that can help attain quotas through compensation plans. To manage quotas and resources and optimize sales compensation, everyone in the sales organization, from managers to selling professionals, needs unified and planful sales leadership and operations.

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People Analytics: A New Generation of Workforce Insights

Posted by Steve Goldberg on Dec 28, 2020 3:00:00 AM

People analytics is a specific focus in Human Capital Management (HCM) that enables organizations to have data-driven insights that optimize the impact and value of the workforce. These analytics are essential for addressing a broad scope of HCM objectives, but while reducing compliance risks and highlighting demographic trends have dominated the people analytics landscape for decades, various technology-related advances have paved the way for these data insights to become more actionable, capable of addressing strategic issues such as improving organizational agility and employee productivity.

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Intelligent Virtual Agents Are an Imperative for Digital Self-Service

Posted by Keith Dawson on Dec 22, 2020 3:00:00 AM

The pandemic has raised the stakes for self-service in every part of the customer journey. In 2020, the customer service industry underwent a shock to its collective system by pulling up stakes and moving agents to remote work. At the same time, consumers moved away from in-person interactions in stores and branches. This systemic disruption has led to longer call wait times and tougher interactions because collaborating and accessing company data systems from outside the office is difficult.

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PTC Brings Innovation to Product Experiences

Posted by Mark Smith on Dec 21, 2020 3:00:00 AM

Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing, marketing, sales and service. Consider how manufacturing and field service organizations are starting to use AR technology for hands-free call-up of service manuals using glasses so technicians can verify progress without looking away from their work.

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Make Accounts Receivable Pay

Posted by Robert Kugel on Dec 14, 2020 3:00:00 AM

Can you imagine a more arcane and boring topic than accounts receivable? Unless you are the CFO, controller, chief accounting officer or treasurer of an organization, maybe not. Anecdotally, as it’s part of the trend to the digital transformation of all things in the department, there appears to be greater interest in this area of the Office of Finance. With populations locked down and the accounting staff unable to work in an office, the need to operate virtually has accelerated the application of technology to finance and accounting departments, which has been long overdue.

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Teradata Vantage CX: The Real Customer Data Platform

Posted by Keith Dawson on Dec 8, 2020 3:00:00 AM

Teradata is not a name that is commonly associated with the customer experience marketplace, but that is likely to change as customer experience (CX) practitioners wrestle with the problems created by the multiple streams of data thrown off by the many applications and customer touchpoints they have to manage. Teradata’s Vantage CX is a tool for ingesting and managing customer information at great scale, combining the functions of a modern CDP with the analytics that makes customer data actionable.

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Business Continuity: Establishing organizational readiness for business resilience

Posted by Mark Smith on Nov 30, 2020 3:00:00 AM

Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more reliably sustain operations. Which processes does your organization need to prioritize most to operate continuously? Who are the organization’s stakeholders and champion coordinators that will be called upon when an incident arises? What business applications and technologies will help optimize your digital experiences? How can these approaches be applied to a long-term business strategy and planning process rather than a knee-jerk reaction to the unexpected?

These questions and more are addressed in this Ventana Research Analyst Perspective. Join Ventana Research CEO & Chief Research Officer Mark Smith for this brief video as he uncovers the current market situation and recommends three steps that organizations can take to plan for business resilience.

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Profitability Management is a CFO Imperative

Posted by Robert Kugel on Nov 27, 2020 3:00:00 AM

One of the oddities of corporate management is that, as a rule, nobody oversees managing profitability. CEOs are accountable for meeting company-wide financial targets and assign responsibility for achieving profitability levels to business unit owners across and down an organization. Sales quotas designed to achieve revenue goals are put in place, and budget owners have cost and margin objectives. But setting profitability objectives is not the same as managing profitability.

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The Art and Science of Sales from the “Inside Out"

Posted by Stephen Hurrell on Nov 25, 2020 3:00:00 AM

Although historically there has been a hard divide between what are colloquially called “Inside and Field Sales,” changes over the last 10 years have narrowed the distinction. The pandemic has only accelerated the path to unifying sales activities commonly performed to engage buyers and customers. Characterized by a very disciplined and controlled endeavor, inside sales teams have been heavier users of technology. This has enabled more productive engagement including emails and calls, as well as provided techniques such as gamification to set competitive internal dynamics that help motivate sales professionals.

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Molecula Earns Ventana Research 13th Digital Innovation Award for Data

Posted by Mark Smith on Nov 20, 2020 4:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Creating Mutual and Lasting Value with Total Compensation Management

Posted by Steve Goldberg on Nov 20, 2020 3:00:00 AM

Determining and providing the appropriate compensation for each person — whether it involves base pay, variable pay such as commissions or bonuses or longer-term incentives in the form of cash or equity or other rewards — is critical to being able to attract and retain productive members of the workforce, whether full- or part-time employees, contingent workers or contractors. The complexities of compensation often prove to be a core challenge for human resources departments as they strive to keep the organization productive, satisfied and motivated while ensuring equitable and defensible pay practices across the entire workforce. In today’s age where workers can get an online crowdsourced compensation benchmark for their role, managers and HR must be prepared to respond to comparison questions.

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ShipChain Earns our 13th Digital Innovation Award for Operations and Supply Chain

Posted by Mark Smith on Nov 17, 2020 2:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Diving Deeper into the Data Lake

Posted by David Menninger on Nov 13, 2020 2:00:00 AM

A data lake is a centralized repository designed to house big data in structured, semi-structured and unstructured form. I have been covering the data lake topic for several years and encourage you to check out an earlier perspective called Data Lakes: Safe Way to Swim in Big Data? for background. Our data lake research has uncovered some points to consider in your efforts, and I’d like to offer a deeper dive into our findings.

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Value-Based Planning Improves Corporate Performance

Posted by Robert Kugel on Nov 6, 2020 2:00:00 AM

In preparing this research note I took the precaution of searching “value-based planning” to see what came up. Over the years, the term has been used in several contexts each with different shadings. By my definition it’s an approach to planning and budgeting that maximizes the long-term value of an organization by considering all its objectives – not just the financial targets. Value-based planning is a more effective management tool for executives because it defines objectives in terms of resources used and outcomes achieved, not just the financial outcome. Value-based planning is only possible when it is fully supported by the senior leadership team and only feasible using software that can integrate operational planning and financial budgeting.

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Fundamental Change is Coming to ERP Systems

Posted by Robert Kugel on Oct 30, 2020 3:00:00 AM

Enterprise resource planning (ERP) systems are central to nearly every organization’s management of operational and financial business processes. They are essential to the smooth functioning of an organization’s record keeping, accounting and finance tasks. In manufacturing and distribution, ERP manages inventory and logistics. Some ERP software vendors incorporate an extended set of capabilities that include managing human resources as well as supply chains and logistics. In the 2020s, technology will drive fundamental change in how ERP systems operate and how companies use the software.

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Why Collaboration Matters in Analytic Processes

Posted by David Menninger on Oct 29, 2020 4:00:00 AM

Every organization performing analytics with multiple employees needs to collaborate. They should be collaborating in the analytics process and in communicating the results of those analyses. As I continue my evaluation of analytics and data vendors, I have to admit some disappointment at the level of collaborative capabilities some analytics vendors provide. To be fair, the level of capabilities vary widely, but I expected collaborative capabilities to be more uniformly available as a standard feature in analytics technologies by now. I had anticipated that three-quarters of analytics vendors would include collaboration capabilities. More than half the vendors I have evaluated support some comments and discussion in their products, only a few have incorporated social recognition and wall posting as part of their collaborative capabilities. So, what impact does a lack of analytics collaboration have on organizations undergoing digital transformation?

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Oracle Day by Day earns our 13th Digital Innovation Award for Analytics

Posted by Mark Smith on Oct 23, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Trends in Contact Center Market for 2020 and Beyond

Posted by Keith Dawson on Oct 22, 2020 3:00:00 AM

This has been a dramatic year for contact centers. The underlying technology has been changing for some time, but that change is now accelerating because of the urgent operational shifts forced by the pandemic. When you can’t gather dozens or hundreds of people into a single, open-plan site, you must look at alternative models for staffing and interaction handling. You must also work harder to create positive customer experiences across multiple contact channels.

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Reltio Connected Customer 360 earns our 13th Digital Innovation Award for Marketing

Posted by Mark Smith on Oct 21, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Varicent: Symon.AI earns our 13th Digital Innovation Award for Office of Sales

Posted by Mark Smith on Oct 15, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Talkdesk: CX Cloud earns our 13th Digital Innovation Award for Customer Experience

Posted by Mark Smith on Oct 13, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy innovations in technology that advance business and IT.

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8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology

Posted by Mark Smith on Oct 9, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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DataOps: Managing the Process and Technology

Posted by David Menninger on Oct 7, 2020 3:00:00 AM

For decades, data integration was a rigid process. Data was processed in batches once a month, once a week or once a day. Organizations needed to make sure those processes were completed successfully—and reliably—so they had the data necessary to make informed business decisions. The result was battle-tested integrations that could withstand the test of time.

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ServiceNow: Now Platform earns our Overall Digital Innovation Award

Posted by Mark Smith on Oct 6, 2020 3:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Evaluating Analytics and BI Software Vendors’ Capabilities

Posted by David Menninger on Oct 5, 2020 3:00:00 AM

Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index. We use weightings derived from our benchmark research about how you, as buyers of these technologies, value and evaluate vendors. You can view our 2019 Value Index results here. I am in the process of completing the 2020 evaluation now.

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Sustainable Sourcing and Supply Chains

Posted by Robert Kugel on Oct 2, 2020 3:00:00 AM

A couple of years ago, I started talking about a “New Era of Trade.” Its starting point was the world financial crisis in 2007, but the evidence that we were experiencing a shift only became obvious years later. I think “new era” is a better description of what’s going on than calling these bilateral ructions a “trade war.” I avoid that latter term because I believe it should apply to an environment that truly merits such a description, one similar to the period from the late 1920s and well into the 1930s when escalating tariffs, export taxes and competitive currency devaluations caused world trade volume to plummet by two-thirds. Until 2020, world trade growth had only been slowing, not declining.

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Why I Joined Ventana Research

Posted by Keith Dawson on Oct 1, 2020 3:00:00 AM

It’s very exciting to embark on a new chapter of one’s career, so I am thrilled to be joining Ventana Research to lead the practice of expertise in customer experience (CX). Some who know me might remember that I’ve been in this industry since a much younger version of me edited Call Center Magazine in the 1990s and 2000s. Others might have crossed paths in my role at several industry analyst firms. I’ve been around for quite a while, invigorate and help CX emerge as a competitive differentiator in the industry, watching successive waves of technological and operational changes wash over this industry. So what’s special about this moment, for the CX industry, for Ventana Research and for myself?

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Zuora and Subscription Management: Suite and Platform to Address Digital Business

Posted by Stephen Hurrell on Sep 28, 2020 3:00:00 AM

The last decade has seen exponential growth amongst subscription-based business models. Pioneered in the B2C market with cloud-based SaaS offerings, the last decade has seen exponential growth in the share of the economy that is now subscription based. Increasingly, this modern business model is permeating throughout more traditional style industries and companies. But regardless of whether a company is natively subscription based, or is transitioning, maintaining this growth requires organizations to foster long-term relationships with customers and deliver products and services that get better over time.

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DADs Address the Mother of All Data Problems

Posted by Robert Kugel on Sep 25, 2020 3:00:00 AM

An important recent development in software designed for the Office of Finance is the addition of what we’re calling a data aggregation device (DAD) for analytical applications. A DAD automates the collection of data from disparate sources using, for example, application programming interfaces (APIs) and robotic process automation (RPA). With a DAD, users of the analytical application have immediate access to a much broader data set; one that incorporates operational as well as financial data from internal and external sources. The larger data set enables a much more expansive set of analyses than has been feasible in the past because the process of acquiring the data is automated, and the data aggregation is handled in a controlled manner. This control means that data in the system is authoritative, accurate, consistent, complete and secure. The difference between a DAD and a finance data mart is that the former is prebuilt for the specific application, and therefore eliminates this source of implementation costs and offers faster time to value.

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Updating FP&A’s Mission - A New Approach for the 2020s

Posted by Robert Kugel on Sep 14, 2020 3:00:00 AM

In this Analyst Perspective from Robert Kugel, learn how FP&A can redefine its mission to achieve the long-stated goal of making it more of a strategic partner with the rest of the organization. This means fully adopting integrated business planning, a high participation, collaborative, action-oriented approach to planning and budgeting built on frequent, short planning sprints. Short planning cycles enable companies to achieve greater agility in responding to market or competitive changes, and in the face of a very uncertain future, companies have been discovering the value of rapid planning and budgeting cycles. Watch the video to learn more.

Redefining FPA Mission AP Video FINAL

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Subscription and Usage Management Technology Needs for the Modern Economy

Posted by Stephen Hurrell on Sep 11, 2020 3:00:00 AM

Subscription-based business models have seen exponential growth over the last decade. The growth of this recurring revenue business model, where a subscriber commits to repeatedly pay for a good or device for a fixed or indefinite timeline, has been caused by the shift from the one-time selling of physical products to selling digital services on a subscription basis. The first phase of this transformation was led by “digitally native” organizations, typically B2C, that have only ever offered services via subscription. Although a large market in its own right, it is still dwarfed by businesses selling physical products. But this market is also changing, as more and more traditional organizations transition some or all of their revenue to the subscription economy. Ventana Research asserts that through 2023, fewer than half of organizations will have the correct technology in place to support such a transition. This Analyst Perspective looks at some of the key implications of this transition and what it means for technology choices as companies move toward a subscription management approach to overseeing the subscribers and usage of their products and services.

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Compensation Management in Today’s Operating Environment

Posted by Steve Goldberg on Sep 9, 2020 3:00:00 AM

This analyst perspective (presentation) covers how Compensation Management, related enabling technologies and data strategies continue to evolve, particularly in the context of prominent business issues facing all organizations today.

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Scenario Planning is a Strategic Imperative

Posted by Robert Kugel on Aug 28, 2020 3:00:00 AM

A great deal has changed in how finance and accounting departments operate since the start of 2020. To cope with unprecedented conditions, many departments have found that significant changes to their processes and operating methods are not only possible, they’re necessary. With workers unable to be in office, organizations have learned how to work virtually using videoconferencing, and adopted a variety of new software that make it possible to work under any conditions. Software that automates the close, for instance, smooths the execution of processes by managing hand-offs, reviews and approvals even when face-to-face interaction isn’t feasible.

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Why I Joined Ventana Research to Lead Office of Sales

Posted by Stephen Hurrell on Aug 21, 2020 3:00:00 AM

I’m very excited to announce to my network as well as the ever-expanding Ventana Research community that I’m now directing Ventana Research’s Office of Sales practice. The focus is to guide and educate sales and business professionals on the selling applications and technology including digital commerce, price and revenue management, product information management, sales enablement, sales performance management and subscription management. While these are the main topics of our Office of Sales practice, my decades of experience in analytics, artificial intelligence (AI) and planning are part of what I bring to the firm to help advance the science of selling.

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OneStream Wins Our Innovation Award in Office of Finance with Analytic Blend

Posted by Robert Kugel on Aug 13, 2020 3:00:00 AM

One of the challenges of being a practically minded technology analyst is squaring the importance of “the next big thing” with the reality of what most organizations are doing. For decades it’s been the case that “the next big thing” in the world of information technology is easily several years ahead of where most organizations are in their use of technology. And before most organizations can realize the benefit of some whiz-bang technology, they frequently need to address a range of more mundane issues, such as data availability and accuracy, employee training and corporate culture, among other impediments. Sometimes, though, advanced technology works to uncomplicate things for organizations.

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Cegid Learning Management Provides Good Tools for Business Case

Posted by Steve Goldberg on Aug 7, 2020 6:00:00 AM

Here are some insights on Cegid drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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D2L’s Learning Management System: Good Investment and Satisfied Customers

Posted by Steve Goldberg on Aug 6, 2020 6:00:00 AM

Here are some insights on D2L drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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SumTotal Systems’ Learning Management Product Excels in TCO/ROI

Posted by Steve Goldberg on Aug 5, 2020 6:00:00 AM

Here are some insights on SumTotal Systems drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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Workday is a Leader in Usability for Learning Management Systems

Posted by Steve Goldberg on Aug 4, 2020 6:00:00 AM

Here are some insights on Workday drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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Skillsoft’s Percipio: A Value Index Leader in Customer Assurance

Posted by Steve Goldberg on Aug 3, 2020 9:47:15 AM

Here are some insights on Skillsoft drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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The Business Continuity Imperative: Price and Revenue Management for Resilience in 2020 and Beyond

Posted by Mark Smith on Aug 2, 2020 6:00:00 AM

Economic dynamics and market pressures during a black-swan event can wreak havoc on efforts to effectively manage revenue operations and pricing for business continuity. For many organizations, environmental changes disrupt the methods by which these essential business processes are managed can be disrupted, damaging the revenue streams that create profitability. The array of pricing strategies and related promotional tactics across channels for configure, price and quote (CPQ), digital commerce and subscription management can challenge the best of organizations. Leadership must examine the agility of pricing management to determine if they have ability to make and manage changes to determine the effectiveness of decisions. This requires visibility into revenue operations and selling channels, which in turn requires programs, processes and technology designed to meet the needs of what is called price and revenue management (PRM).  

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Infor’s Learning Management System Advances Capabilities

Posted by Steve Goldberg on Jul 31, 2020 7:00:00 AM

Here are some insights on Infor drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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Docebo’s Learning Management System: A Leader in Customer Assurance

Posted by Steve Goldberg on Jul 30, 2020 7:00:00 AM

Here are some insights on Docebo drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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PeopleFluent’s Learning Management System Excels in TCO/ROI and Manageability

Posted by Steve Goldberg on Jul 29, 2020 7:00:00 AM

Here are some insights on PeopleFluent drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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Oracle Offers a Robust Learning Management System

Posted by Steve Goldberg on Jul 28, 2020 7:00:00 AM

Here are some insights on Oracle drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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SAP SuccessFactors Is a Leader in Learning Management Systems

Posted by Steve Goldberg on Jul 27, 2020 10:49:34 AM

Here are some insights on SAP SuccessFactors drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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The Business Continuity Imperative: Experience Management across Business for Organizational Effectiveness in 2020 and Beyond

Posted by Mark Smith on Jul 26, 2020 6:00:00 AM

Over the past several months, I have discussed a wide range of topics that organizations must consider and appropriately prioritize to maintain business continuity during periods of upheaval. But sometimes it’s important to take a step back and reflect on a critical and recurring theme: experiences. The array of experiences across the workforce and business processes both inside and outside of the organization are an essential part of an organization’s success. Leadership must give these experiences the attention they deserve, and this requires visibility into operations and the tools to measure effectiveness, especially during black-swan events. Fulfilling this objective requires the programs, processes and technology designed to meet the needs of what is called experience management (XM).

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Saba, Now Part of Cornerstone, Ranks as Learning Management Systems Value Index Leader

Posted by Steve Goldberg on Jul 24, 2020 7:31:19 AM

Here are some insights on Saba drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management.

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Cornerstone OnDemand Takes Top Spot as LMS Value Index Leader

Posted by Steve Goldberg on Jul 23, 2020 6:00:00 AM

Here are some insights on Cornerstone OnDemand drawn from our latest Value Index research, which provides a balanced perspective of Learning Management Systems (LMS) vendors and products that’s rooted in an understanding of business drivers and needs. Our continuous research and analysis of the market for business applications and technologies guide our comprehensive approach to this Value Index on Learning Management Systems 2020. Organizations can use it to evaluate existing suppliers and potential new technology partners; applying it can shorten the cycle time for an RFP. This approach not only reduces cost and time but also minimizes the risk of making a decision that is bad for the business. Using the Value Index will enable your organization to achieve the levels of efficiency and effectiveness needed to optimize learning management. 

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The Vendor and Product Landscape for Learning Management Systems

Posted by Steve Goldberg on Jul 21, 2020 6:00:00 AM

I am happy to share some insights from our latest Value Index research, which rates how well vendors’ offerings meet buyers’ performance requirements in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). The Ventana Research Value Index on Learning Management Systems 2020 (LMS) is the distillation of a year of market and product research efforts by Ventana Research. Drawing on our benchmark research and expertise, this research-based index is the first such evaluation to assess the full business value of learning management software.

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The Business Continuity Imperative: The Continuous Planning Experience and Organizational Agility in 2020 and Beyond

Posted by Mark Smith on Jul 19, 2020 6:00:00 AM

Business planning is an essential part of an organization’s focus on its future performance and overall potential because it ensures continuous operations, even in black-swan events. Planning across the entire organization needs to be a critical priority and leadership should give it the attention it deserves. In challenging times, a focus on execution tends to take hold — this is not unreasonable but in focusing on satisfying immediate customer and workforce needs and putting out fires, business leaders too often forget that forward-looking continuous planning is essential to achieving desired outcomes. Fulfilling this objective requires technology designed to meet these needs for every business process in the organization.  

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The Steady Pace of Digital Innovation in Learning Management Systems

Posted by Steve Goldberg on Jul 17, 2020 6:00:00 AM

Over the last two decades, the learning management system (LMS) technology market has evolved more dramatically than any other HR or HCM technology area, and for good reason. Organizations use learning applications across every department every day, thus these systems are an integral part of any organization concerned about productivity, organizational agility and operational excellence. These technologies enable organizations to demonstrate their investment in people, as LMS not only facilitate regulatory compliance and other forms of cost avoidance but also can improve internal mobility, career growth and the employee experience. This in turn tends to improve employee productivity, retention and engagement.

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The Business Continuity Imperative: The Workforce Experience and Human Capital Management in 2020 and Beyond

Posted by Mark Smith on Jul 12, 2020 6:00:00 AM

The workforce is an essential part of an organization’s overall business potential because it ensures continuous operations, even in black-swan events. The workforce is the core of the organization and should get the attention it deserves. In challenging times, a “customer-first” mentality tends to take hold — this is not unreasonable but in focusing on satisfying customers and opportunities, business leaders too often forget that the workforce experience is essential to achieving desired results. Fulfilling this objective requires technology designed to meet these human capital management (HCM) objectives. An organization’s agility and ability to invest adequate time and resources into the workforce experience is essential to an organization’s sustainability and operational effectiveness.

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The Business Continuity Imperative: Analytics and Data for Engaging Digital Experiences in 2020 and Beyond

Posted by Mark Smith on Jul 5, 2020 6:00:00 AM

Analytics and data provide visibility into an organization’s past, present and potential performance. However, not all organizations are using analytics that provide timely insights — insights that not just reflect what happen but direct a successful course for the future. Demand for personalized and relevant insight only intensifies in a black-swan event. To maintain business continuity in times of pressure, it is critical that organizations not waste any time or resources when using analytics and data to optimize operations and decision-making. Just having an analytics and data-first mentality and operating in the cloud is insufficient for success, as those are just part of an effective data and analytics effort. Organizations also should include data science and machine learning that can provide an excellent digital experience; unfortunately, this is no simple task.

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Workiva Chains Liberates FP&A

Posted by Robert Kugel on Jul 4, 2020 7:30:00 AM

Workiva recently introduced Chains, a visual workflow tool for the Workiva platform. Individuals use Chains to create and manage linear sequences of tasks that they otherwise would have to execute manually, for example, automatically updating a report with the most current dataset. Chains is like old-style Excel macros in its simplicity; users configure sequences with a drag-and-drop visual interface. There’s nothing to code and it’s easy to follow the sequence and the logic that drives the process. Organizations can take a modular approach to building chains, enabling users to string together a sequence of them. Such an approach makes it possible to standardize process execution and maintaining shorter chains is usually simpler than longer ones.

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The Business Continuity Imperative: The Digital Experience in Marketing for 2020 and Beyond

Posted by Mark Smith on Jun 28, 2020 6:00:00 AM

Marketing is inextricably linked to business success, and digital technology is essential to an organization’s overall marketing potential because it generates interest and brand awareness. In a black-swan event, the marketing department often is overwhelmed by short-term demands, so in these situations it’s of the essence that digital transformation gets the attention it deserves. In challenging times, a “putting-out-fires” mentality tends to take hold — this is not unreasonable but in focusing on satisfying the interest of the moment, business leaders too often forget that a consistent digital experience is essential to engaging consumers, the public and customers in a way that contributes to long-term success. Fulfilling this objective requires technology designed to deliver for marketing to meet this essential imperative. An organization’s agility and ability to invest adequate time and resources into marketing technology that enables a superior digital experience is essential for its sustainability and operational effectiveness.

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2020 Reporting: Improving Visibility, Transparency and Perspective

Posted by Robert Kugel on Jun 26, 2020 6:00:00 AM

FP&A and business analysts can make reporting more effective by reimagining how, what and when their company does its reporting. They should provide the users of their reports the information they want in a form they want it. They should be thinking about how they can make reporting more effective by rethinking how data is presented, how interactive it is, and what visualizations are used. Rethinking how to combine narratives, data, charts and graphics to everyday communications. How to add audio and video where it’s appropriate. Reimagine reporting to make it a more effective form of communications designed to improve a company’s performance.

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Modernizing PIM for Product Experience Management

Posted by Mark Smith on Jun 25, 2020 6:00:00 AM

Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our earlier PIM research found that more than half (52%) of organizations have incompatible tools and almost half (48%) must cope with disparate forms of data. These are situations that lead to wasted time and inefficiency in checking for errors and reconciling data across systems.

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The Business Continuity Imperative: The Agent and Customer with Contact Centers in 2020 and Beyond

Posted by Ventana Research on Jun 21, 2020 6:00:00 AM

Contact centers play a substantial role in an organization’s success. The customer journey is engaged here, at each moment of interaction. Agents, whether human or machine-driven, are intrinsic to the customer experience and the value of the contact center. Customers are essential to an organizations’ overall business potential because they generate revenue. In a black-swan event, demand for customer service may spike or dip, so in these situations it’s of the essence that agents get the attention they deserve. In challenging times, a “customer-first” mentality tends to take hold — this is natural, but in focusing on satisfying customers, business leaders too often forget that the agent experience is essential to effective customer engagement. Fulfilling this objective requires contact center technology designed for this purpose. An organization’s agility and ability to invest adequate time and resources into agents is essential for its sustainability and contact center effectiveness.

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The Corporate Tax Management Software Imperative

Posted by Robert Kugel on Jun 19, 2020 6:00:00 AM

Recent events are forcing corporations to adopt dedicated software for tax provision, transfer pricing and tax analysis. The fiscal damage that the global pandemic is inflicting on countries is likely to result in a more aggressive tax enforcement environment. This will further pressure organizations to establish centralized control and oversight in managing income taxes in corporations. This will also require visibility into tax processes by senior executives, especially for the CFO. Dedicated software for managing tax processes provides greater control and visibility compared to desktop spreadsheets. Our Office of Finance benchmark research finds that 62% of organizations that use a dedicated tax provision application say they can effectively control tax risks compared to 33% of those that use spreadsheets.

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The Business Continuity Imperative: The Subscriber Experience and Subscription Management in 2020 and Beyond

Posted by Mark Smith on Jun 14, 2020 6:00:00 AM

Subscriptions are the future of business. Subscribers are essential to an organization’s overall business potential because they generate recurring revenue. In a black-swan event, demand for a subscription may spike or dip, so in these situations it’s of the essence that subscriptions get the attention they deserve. In challenging times, a “subscriber-first” mentality tends to take hold — this is not unreasonable but in focusing on satisfying subscribers, business leaders too often forget that the subscription experience is essential to retaining them. Fulfilling this objective requires technology designed for subscriptions. An organization’s agility and ability to invest adequate time and resources into subscriptions is essential for its sustainability and operational effectiveness.

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The New World of Engaging Candidates

Posted by Steve Goldberg on Jun 13, 2020 6:00:00 AM

In this video I discuss strategies for effectively engaging candidates to win the war for talent, particularly “passive talent,” or those who are not seeking a new opportunity because they are likely well cared for where they are. Even in economic downturns, candidate engagement is essential for success. I also include some recommendations for assessing and optimizing a candidate engagement program and pitfalls to avoid.

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The Business Continuity Imperative: The Partner Experience and Channel Performance Agenda

Posted by Mark Smith on Jun 10, 2020 5:50:52 PM

Partners play a key role in the revenue and growth of every organization. Whether channel selling is in assistance to internal sales or independent, what happens in partnering has ramifications that are simply too important to underestimate. The imperative to maintain business continuity with channel partners becomes painfully clear in a global pandemic, and that imperative demands that organizations cultivate partner excellence and channel performance. This effort should start with partner leadership and operations, with the objective of building channel relationships that can survive the test of time. Effective sales channel partnerships are built on mutual trust and a shared belief in the market opportunity, and recruiting and managing partners must be supported by effective processes and technology. The health of these relationships and the resulting revenue from the channel hinges on an effective partner experience, and this requires technology investments that enable leaders to not just manage channel performance, but help inspire it every single day.

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The Business Continuity Imperative: The Product Experience for Buyer and Customer Delight in 2020 and Beyond

Posted by Mark Smith on May 31, 2020 3:00:00 AM

Products and services are the foundation of every organization, regardless of its industry or size. Products are essential to an organization’s overall business health because they generate revenue and engage buyers and customers. In a black-swan event, demand for a product may spike or dip, so in these situations it’s of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality tends to take hold — this is not unreasonable but in a rush to satisfy customers, business leaders too often forget that the product experience is essential to fulfilling on the customer experience and satisfying customers and buyers. An organization’s agility and ability to invest adequate time and resources into products is essential for its sustainability and operational effectiveness.

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Move Finance to the Cloud

Posted by Robert Kugel on May 29, 2020 10:29:16 AM

In a recent note on virtualizing the close, I observed that finance and accounting organizations that can operate in a virtual mode are better able to adapt to changing circumstances and overcome obstacles. Having systems that people can readily access remotely to collaborate and execute processes virtually makes it easier for departments to meet their commitments with confidence. The core technology underpinning the ability to work in a virtual mode is the cloud. That’s because the cloud eliminates the constraints of having to be in a specific place at a specific time; work gets done when it needs to be done.

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The Business Continuity Imperative: The Work Experience and Workforce Engagement Agenda

Posted by Mark Smith on May 24, 2020 3:00:00 AM

The workforce is the center of any organization, no matter if the workforce consists of employees, contractors or what we call gig workers. It stands to reason that a black-swan event has an immediate impact on a workforce and thus an organization’s overall business health. In challenging times, a “family-first” mentality tends to take hold — a reality that, far too often, business leaders and HR organizations underestimate. But organizational readiness is essential for sustainability and operational effectiveness.

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The Central Ledger: Restructuring Accounting with Technology

Posted by Robert Kugel on May 22, 2020 3:00:00 AM

Sometimes it takes a while for technology to fundamentally change how work is done. That’s because several innovations usually have to come together before a transformation can occur. For instance, Karl Benz created the first practical motorcar in 1885, but consumers would have to wait until the 1920s for the modern automobile. Computerized accounting systems originated in the 1950s but it’s only now that technologies have evolved and come together to fundamentally change how work is done.

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The Business Continuity Imperative: The Selling Experience and Sales Performance Agenda

Posted by Mark Smith on May 17, 2020 3:00:00 AM

Sales plays a lead role in the revenue and growth of every organization. Whether the selling is direct or indirect, what happens in the sales department has ramifications that are perilous to underestimate. The imperative to maintain business continuity becomes painfully clear in a global pandemic, and that imperative demands that organizations cultivate sales excellence. This effort should start with leadership and engage sales operations, management and professionals with the objective of building customer relationships that can survive the test of time. The health of a sales organization hinges on an effective selling experience, and this requires technology investments that enable leaders to not just manage sales performance but help inspire it every single day.

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The Business Continuity Imperative: The Supplier Relationship and Experience

Posted by Mark Smith on May 10, 2020 6:30:00 AM

Suppliers play a critical role in supporting the operations and processes of every organization. Whether direct or indirect, an organization’s relationship with its suppliers has ramifications that are perilous to underestimate. The imperative to maintain business continuity becomes painfully clear in a global pandemic, and that imperative demands that organizations cultivate excellent supplier relationships.  

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Data Lakes Meet Data Warehouses

Posted by David Menninger on May 7, 2020 3:00:00 AM

In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends. He explores the relationship between data warehouses and data lakes and share some of Ventana Research’s findings on the subject. He also provides an assessment of the risks organizations face in working with data lakes and offers recommendations for maximizing the potential of data.

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