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        Ventana Research Analyst Perspectives

        I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in a more unified manner. This perspective kicks off a new series on the challenges for marketing to automate or execute tasks and manage toward maximum performance. We all know that the craft of marketing is in need of significant transformation, from the CMO throughout the entire marketing...

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        Topics: Big Data, Predictive Analytics, Social Media, Customer Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Financial Performance, Information Applications, Operational Intelligence, Uncategorized, CMO, Information Optimization, Sales Performance Management (SPM)

        On Monday, March 21, Informatica, a vendor of information management software, announced Big Data Management version 10.1. My colleague Mark Smith covered the introduction of v. 10.0 late last year, along with Informatica’s expansion from data integration to broader data management. Informatica’s Big Data Management 10.1 release offers new capabilities, including for the hot topic of self-service data preparation for Hadoop, which Informatica is calling Intelligent Data Lake. The term “data...

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        Topics: Big Data, Business Intelligence, Information Applications, Information Management, Uncategorized

        I recently attended the SAS Analyst Summit in Steamboat Springs, Colo. (Twitter Hashtag #SASSB) The event offers an occasion for the company to discuss its direction and to assess its strengths and potential weaknesses. SAS is privately held, so customers and prospects cannot subject its performance to the same level of scrutiny as public companies, and thus events like this one provide a valuable source of additional information.

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        Topics: Big Data, Predictive Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Information Applications, Information Management, Uncategorized

        Technology innovation is accelerating faster than companies can keep up with. Many feel pressure to adopt new strategies that technology makes possible and find the resources required for necessary investments. In 2015 our research and analysis revealed many organizations upgrading key business applications to operate in the cloud and some enabling access to information for employees through mobile devices. Despite these steps, we find significant levels of digital disruption impacting every...

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        Topics: Big Data, Predictive Analytics, Sales Performance, Supply Chain Performance, Governance, Mobile Technology, Operational Performance Management (OPM), Customer Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Uncategorized, Workforce Performance, Business Performance Management (BPM), Financial Performance Management (FPM), Information Optimization, Sales Performance Management (SPM)

        Last week I attended Spark Summit East 2016 at the New York Hilton Midtown. It revealed several ways in which Spark technology might impact the big data market.

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        Topics: Big Data, Predictive Analytics, Business Analytics, Business Intelligence, Information Applications, Information Management, Operational Intelligence, Uncategorized

        Ventana Research recently completed the most comprehensive evaluation of analytics and business intelligence products and vendors available anywhere. As I discussed recently, such research is necessary and timely as analytics and business intelligence is now a fast-changing market. Our Value Index for Analytics and Business Intelligence in 2015 scrutinizes 15 top vendors and their product offerings in seven key categories: Usability, Manageability, Reliability, Capability, Adaptability, Vendor...

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        Topics: Big Data, Data Quality, Predictive Analytics, Gartner, Governance, Customer Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Information Applications, Information Management, Operational Intelligence, Value Index, Strata+Hadoop

        Just a few years ago, the prevailing view in the software industry was that the category of business intelligence (BI) was mature and without room for innovation. Vendors competed in terms of feature parity and incremental advancements of their platforms. But since then business intelligence has grown to include analytics, data discovery tools and big data capabilities to process huge volumes and new types of data much faster. As is often the case with change, though, this one has created...

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        Topics: Big Data, Data Quality, Predictive Analytics, Gartner, Customer Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Information Applications, Information Management, Value Index, Strata+Hadoop

        All lines of business are under pressure to meet targets and deliver expected results, but none is under more pressure than Sales. Like other organizations it must use information to derive insights about progress and problems and to decide what changes to make. Today businesses collect and analyze data from more data sources in more forms than ever before. To understand it they need effective analytics, and again none need it more than Sales.

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        Topics: Big Data, Sales, Sales Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Cloud Computing, Financial Performance, Information Applications, Sales Performance Management, SFA

        Data is an essential ingredient for every aspect of business, and those that use it well are likely to gain advantages over competitors that do not. Our benchmark research on information optimization reveals a variety of drivers for deploying information, most commonly analytics, information access, decision-making, process improvements and customer experience and satisfaction. To accomplish any of these purposes requires that data be prepared through a sequence of steps: accessing, searching,...

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        Topics: Big Data, Sales Performance, Supply Chain Performance, Customer Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Cloud Computing, Data Preparation, Financial Performance, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, Information Optimization

        At its annual MicroStrategy World conference, this provider of analytics and business intelligence systems for business and IT introduced a new version of its flagship product, MicroStrategy 9s. Among many advances it adds enterprise grade security with MicroStrategy Usher as part of the maintenance update to its 9.4.1 release. Security is increasingly critical for analytics and BI. Technologies that work intensively with data, including reporting, business intelligence, analytics and data...

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        Topics: Big Data, Mobile, Sales Performance, Governance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Information Applications, Information Management, Risk & Compliance (GRC), Security
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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