Ventana Research Analyst Perspectives

Cryptic Data: Challenges and Rewards in Finding and Using It

Posted by Robert Kugel on Feb 18, 2016 7:10:21 PM

Using information technology to make data useful is as old as the Information Age. The difference today is that the volume and variety of  available data has grown enormously. Big data gets almost all of the attention, but there’s also cryptic data. Both are difficult to harness using basic tools and require new technology to help organizations glean actionable information from the large and chaotic mass of data. “Big data” refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends and associations, especially those related to human behavior and interaction. The challenges in dealing with big data include having the computational power that can scale to the processing requirements for the volumes involved; analytical tools to work with the large data sets; and governance necessary to manage the large data sets to ensure that the results of the analysis are accurate and meaningful. But that’s not all organizations have to deal with now. I’ve coined the term “cryptic data” to focus on a different, less well known sort of data challenge that many companies and individuals face.

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Topics: Analytics, Budgeting, Business Analytics, Business Performance, Business Performance Management (BPM), Connotate, cryptic, data science, Datawatch, equity research, Finance Analytics, Financial Performance, Financial Performance Management (FPM), FP&A, Human Capital, Kapow, Kofax, Marketing, Office of Finance, Operational Performance, Operational Performance Management (OPM), Planning, Predictive Analytics, Sales Performance, Sales Performance Management (SPM), Social Media, Statistics, Supply Chain Performance, Big Data

New Generation of Data and Analytics in Cloud

Posted by Ventana Research on Sep 3, 2014 8:57:34 PM

It’s widely agreed that cloud computing is a major technology innovation. Many companies use cloud-based systems for specific business functions such as customer service, sales, marketing, finance and human resources. More generally, however, analytics and business intelligence (BI) have not migrated to the cloud as quickly. But now cloud-based data and analytics products are becoming more common. This trend is most popular among technology companies, small and midsize businesses, and departments in larger ones, but there are examples of large companies moving their entire BI environments to the cloud. Our research into big data analytics shows that more than one-fourth of analytics initiatives for companies of all sizes are cloud-based.

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Topics: Analytics, Big Data, Business Analytics, Business Intelligence, Business Performance, cloud analytics, cloud business intelligence, Cloud Computing, Customer & Contact Center, Data Integration, Financial Performance, Governance, Internet of Things, IT Performance, Location Intelligence, Operational Intelligence, Risk & Compliance (GRC), SaaS, Sales Performance, Social Media, Statistics, Workforce Performance

The Next Generation of Predictive Analytics

Posted by Ventana Research on Aug 3, 2014 8:52:46 AM

Our benchmark research consistently shows that business analytics is the most significant technology trend in business today and acquiring effective predictive analytics is organizations’ top priority for analytics. It enables them to look forward rather than backward and, participate organizations reported, leads to competitive advantage and operational efficiencies.

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Topics: Big Data, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Data Integration, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, IT Performance, Location Intelligence, Operational Intelligence, Operational Performance, Predictive Analytics, Sales Performance, Statistics, Workforce Performance, Analytics