Ventana Research Analyst Perspectives

Pitney Bowes is Transforming Customer Communications

Posted by Mark Smith on Jun 25, 2012 11:19:46 AM

Pitney Bowes (PB) opened its annual technology summit (Twitter: #TechSummit12) with a review of its organizational assets and its rich history of engineering hardware and systems for physical and now digital delivery of communications. The multibillion-dollar technology giant is transforming itself to address the digital needs of business for interaction with consumers. It also is working to transform how business communications and interactions work across all channels. Handling new media interactions using Facebook, Twitter, e-commerce and mobile technologies are critical to managing communications in a consistent manner and improving the customer experience.

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Topics: Sales Performance, Social Media, Customer Analytics, Customer Communications, Pitney Bowes, Portrait Software, Volly, Operational Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance