Ventana Research Analyst Perspectives

Agility Provides Simplicity and Innovation in Product Information Management

Posted by Mark Smith on Aug 31, 2013 2:04:54 AM

The need to be effective in the marketing, selling, manufacturing, distributing, and sourcing products requires more consistent and higher quality product information. This is where product information management (PIM) has great potential, and as I have attested is the responsibility of business to lead the process and technology improvements. Of course for PIM to be efficient IT needs to support business leadership to improve PIM and ensure access and integration of data and applications. One of the technology providers that help in this mission is Agility Multichannel, a software supplier that I have been tracking for many years and rated the highest level as a Hot Vendor in our 2012 Ventana Research Value Index for Product Information Management. In the scope of PIM its product has the ability to handle a broad range of channels of interaction for product information, from traditional print and electronic layout to email, portal, mobile and commerce interfaces across the life cycle of product information.

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Topics: Sales Performance, Supply Chain Performance, Agility, Agility Multichannel, Operational Performance, Customer & Contact Center, Information Applications, Information Management, Commerce, Product Information Management, Supply Chain

Product Information Management is for Business

Posted by Mark Smith on Dec 4, 2012 11:23:39 AM

To maximize the potential of their investments, businesses must manage product information, yet for many businesses product information is scattered and duplicated in many systems, which leads to duplication of effort, incorrect information about product descriptions and prices and improper tracking of products, all of which increase costs and waste time. At the same time, for marketing products and streamlining their distribution through sales channels, making product information accessible to consumers through smartphones and tablets is essential.

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Topics: Master Data Management, Sales, Sales Performance, Supply Chain Performance, Operational Performance, Business Performance, CIO, Customer & Contact Center, Information Management, Commerce, Product Information Management

IBM’s Smarter Commerce Hits Most of the Right Notes

Posted by Ventana Research on Apr 4, 2011 5:38:35 PM

According to IBM everything now has to be “smart,” and its latest announcement heralding smarter commerce addresses customer-related activities. I find it interesting, as I have been researching for some time about the need for a smarter agent desktop and smarter Web self-service. My perspective, derived from observations in my research, is that companies need to focus on effectiveness in providing positive customer experiences rather than today’s almost exclusive focus on efficiency in customer service operations.

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Topics: Sales Performance, Social Media, Customer Experience Management, Operational Performance, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Agent Performance Management, Call Center, Commerce, Contact Center, Contact Center Analytics, CRM