Ventana Research Analyst Perspectives

The Office of Finance in 2016

Posted by Robert Kugel on Feb 14, 2016 11:24:47 AM

The imperative to transform the finance department to function in a more strategic, forward-looking and action-oriented fashion has been a consistent theme of practitioners, consultants and business journalists for two decades. In all that time, however, most finance and accounting departments have not changed much. In our benchmark research on the Office of Finance, nine out of 10 participants said that it’s important or very important for finance departments to take a strategic role in running their company. The research also shows a significant gap between this objective and how well most departments perform. A large majority (83%) said they perform the core finance functions of accounting, fiscal control, transaction management, financial reporting and internal auditing, but only 41 percent said they play an active role in their company’s management. Even fewer (25%) have implemented a high degree of automation in their core finance functions and actively promote process and analytical excellence.

Read More

Topics: Big Data, Planning, Predictive Analytics, Social Media, forecasting, Governance, GRC, Human Capital, Mobile Technology, Budgeting, close, Continuous Accounting, Continuous Planning, end-to-end, quote-to-cash, Tax, Tax-Datawarehouse, Analytics, Business Analytics, Business Collaboration, Business Performance, CIO, Cloud Computing, Financial Performance, In-memory, Uncategorized, Accounting, CFO, CPQ, Risk, risk management, CEO, Financial Performance Management, FPM

Research Agenda: The Office of Finance in 2015

Posted by Robert Kugel on Feb 3, 2015 9:09:58 PM

Last year Ventana Research released our Office of Finance benchmark research. One of the objectives of the project was to assess organizations’ progress in achieving “finance transformation.” This term denotes shifting the focus of CFOs and finance departments from transaction processing toward more strategic, higher-value functions. In the research nine out of 10 participants said that it’s important or very important for the department to take a more strategic role. This objective is both longstanding and elusive. It has been part of the conversation in financial management circles since the 1990s and has been a primary focus of my research practice since its inception 12 years ago. Yet our recent research shows that most finance organizations struggle with the basics and few companies are even close to achieving this desired transformation.

Read More

Topics: Big Data, Planning, Predictive Analytics, forecasting, Governance, GRC, Budgeting, close, end-to-end, quote-to-cash, Tax, Tax-Datawarehouse, Analytics, Business Performance, CIO, Financial Performance, In-memory, Accounting, Agent Performance Management, CFO, CPQ, Risk, risk management, CEO, Financial Performance Management, FPM

PROS Will Acquire Cameleon to Enhance Sales Effectiveness

Posted by Robert Kugel on Nov 6, 2013 8:51:03 AM

PROS Holdings, a provider of price and revenue optimization software, has an agreement in principle to acquire Cameleon Software, which offers configure, price and quote (CPQ) applications. The combined company is likely to benefit from a broader geographic presence (PROS is based in Houston while Cameleon is in Toulouse, France) for their sales and marketing efforts. However, the longer-term strategic value of the merger lies in the combination of the related categories of price optimization and CPQ to improve sales effectiveness and financial performance.

Read More

Topics: Sales, Sales Performance, FP&A, PRO, PROS, yield management, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, Financial Performance, CFO, CPQ, CEO, FPM, incentive sales management, Price optimization, Profitability

The Business of Sales and Marketing – Our Research Agenda for 2013

Posted by Mark Smith on Jan 15, 2013 9:56:54 AM

Most organizations see improving the effectiveness of sales as a way to increase productivity. Those organizations that take advantage of the latest sales applications and technology are finding themselves with a competitive advantage, but many organizations lack the time and resources to assess and deploy appropriate platforms. That’s a shame, since most sales organizations have plenty to improve in their selling, forecasting, incentives and planning according to our latest research on sales performance management. We found a high demand even for many of the basics; for instance, many organizations still use personal spreadsheets or outdated applications that are costly to manage. At the same time, marketing organizations are investing heavily to be more revenue- and sales-focused to ensure they maintain relevance and contribute to their organizations’ performance and profitability. Both sales and marketing have fixated on specific processes and how they can work better together.

Read More

Topics: Sales, Sales Performance, Marketing, PIM, Sales Compensation, Sales Forecasting, Operational Performance, Business Performance, Financial Performance, CPQ, CRM, Product Information Management, SFA