Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external data source identified is social media, followed by demographic data from data brokers. Organizations also identified government data, market data, environmental data and location data as important external data sources. External data is not just part of ML analyses though. Our research shows that external data sources are also a routine part of data preparation processes, with 80% of organizations incorporating one or more external data sources. And a similar proportion of participants in our research (84%) include external data in their data lakes.
Ventana Research recently announced its 2021 Market Agenda for data, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value and improve business outcomes.
Summit 2019, Information Builders' annual user conference, drew about 1000 attendees this year, including customers, partners and prospects all working with Information Builders' technologies. Under new leadership, Summit 2019 showcased the direction Information Builders is moving in the next couple of years.