Ventana Research Analyst Perspectives

Zendesk held its customer conference – Relate – along with a session for industry analysts in May. Zendesk develops software primarily for customer service and support and automating aspects of the sales process through customer relationship management. The conference presented an opportunity for Zendesk to showcase several new technology developments that it hopes will solidify its position in the customer experience marketplace.

Ventana Research expanded its core Office of Finance focus areas this year to reflect new and important opportunities to use technology to gain effectiveness through greater efficiency. The focus area we caption as “Purchasing, Sourcing and Payments” also includes receivables. Doing a better job of record-keeping and organizing paperwork, especially in a minutiae-laden process like order-to-cash, may seem trivial. Yet, when the pandemic required organizations to lock down in early 2020,...

In early 2019, I first wrote about the escalating strategic challenges facing organizations resulting from the decade-long dismantling of the liberal global trade environment and the shift to more restrictive regimes. Supply chain management was upended in 2020 as a series of extraordinary events, especially the pandemic-induced supply chain shocks, compounded the tactical challenges facing supply chain managers and increased awareness of the brittle nature of lowest-cost supply chain...

MicroStrategy is a long-standing business intelligence and analytics vendor that operates worldwide. Founded in 1989, this publicly traded company with hundreds of millions of dollars in revenue recently held its first in-person conference since prior to the pandemic. Similar to previous in-person events, the event was well attended by about 2,000 attendees and exhibitors. The theme, “MicroStrategy ONE,” is a way to explain the breadth of capabilities the company offers. The breadth of the...

Master data management may not attract the same level of excitement as fashionable topics such as DataOps or Data Platforms, but it remains one of the most significant aspects of an organization’s strategic approach to data management. Having trust in data is critical to the ability of an organization to make data-driven business decisions. Along with data quality, MDM enables organizations to ensure data is accurate, complete and consistent to fulfill operational business objectives.

Artificial intelligence (AI) has evolved from a highly specialized niche technology to a worldwide phenomenon. Nearly 9 in 10 organizations use or plan to adopt AI technology. Several factors have contributed to this evolution. First, the amount of data they can collect and store has increased dramatically while the cost of analyzing these large amounts of data has decreased dramatically. Data-driven organizations need to process data in real time which requires AI. In addition, analytics...

Artificial intelligence (AI) has become ubiquitous in discussions of contact center technology. Vendors are rushing to incorporate it into platforms and applications. And end users have understandably mixed feelings about where it makes sense to use and what its impacts will be. No one should be surprised that AI has arrived, especially for customer support: Software companies have been working on customer experience (CX)- -related AI applications for many years, and the fruits of those efforts...

The past five years have witnessed unprecedented innovation and investment in HCM technology. As quickly as the world of work has changed, so too have new technologies emerged to support those changes to optimize human engagement and business outcomes. Point solutions and platform providers alike have made headlines with advances in talent intelligence, personalization within the flow of work, pay equity analysis, skills gap identification and AI-powered career pathing, to name a few. But one...

The data platforms market has traditionally been divided between products specifically designed to support operational or analytic workloads, with other market segments having emerged in recent years for data platforms targeted specifically at data science and machine learning (ML), as well as real-time analytics. More recently, we have seen vendor strategies evolving to provide a more consolidated approach, with data platforms designed to address a combination of analytics and data science, as...

We’ve experienced an unusual, decades-long monetary policy in the developed world that emphasized interest rate repression as well as supply chain practices designed for lowest cost. This has produced a generation of chief financial officers likely unprepared to address the impact of fundamental changes now shaping a new, technology-driven approach to working capital optimization. Today’s CFOs must assess their working capital management processes and the systems that support them to balance...

Organizations are constantly striving for agility and efficiency to stay competitive. From a human-capital standpoint, a logical way to achieve this is by moving away from a job title and education-based workforce and transitioning to one that is skills-based. This approach emphasizes the skills and capabilities of individuals rather than their prior job titles or education, enabling organizations to tap into a broader talent pool and adapt to changing business needs. However, creating a...

Organizations are increasingly seeing the strategic benefits of enhanced customer engagement. But many are struggling to understand how to put a broader customer experience strategy into practice amid siloed processes and departments. Particularly in contact centers, new technology has to be melded onto existing platforms in ways that enhance experiences without disrupting operations.

OneStream offers a platform designed to serve the needs of accounting and financial planning and analysis organizations. The software handles financial close and consolidation, planning and budgeting, analysis and reporting. The most notable part of the company’s presentations at its annual user group meeting – Splash – was the strategy and roadmap for its two artificial intelligence initiatives, Sensible ML and Sensible GPT. The former, unveiled last year, is a platform approach to applying...

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Subscription Management is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Office of Revenue vendors...