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        Ventana Research Analyst Perspectives

        Today’s rapid changes in technology have left many companies behind in the digital transformation that is shaping the future of marketing, sales, commerce and client engagement. At Ventana Research we have seen this change coming, having been close observers and analysts of technological shifts for almost 15 years, providing continuous research and guidance to the technology industry. Now the leading edge is the digital point of engagement with customers through websites and social media....

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        Topics: Customer Experience, Marketing, Marketing Performance Management, Mobile Technology, Analytics, Cloud Computing, Digital Technology, Digital Marketing

        IBM recently held its inaugural World of Watson event. Formerly known as IBM Insight, and prior to that IBM Information on Demand, the annual event, attended by 17,000 people this year, showcases IBM’s data and analytics and the broader IBM efforts in cognitive computing. The theme for the event, as you might guess, was the Watson family of cognitive computing products. I, for one, was glad to spend more time getting to know the Watson product line, and I’d like to share some of my observations...

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        Topics: Big Data, Data Science, Machine Learning, Analytics, Cloud Computing, Data Governance, Data Integration, Internet of Things, Information Optimization, Machine Learning and Cognitive Computing

        Oracle and NetSuite have completed their merger. The combination is likely to be positive for customers because NetSuite will have access to “more,” a word repeated many times over the course of Oracle’s post-acquisition webcast. Existing NetSuite customers will benefit from increased investment as well as economies of scale that Oracle can bring to R&D and sales and marketing. Oracle has stated that there’s little overlap between its target customer base and NetSuite’s. However, there is...

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        Topics: Sales, Customer Experience, Human Capital Management, Marketing, Office of Finance, Continuous Planning, Customer Service, HRMS, Price and Revenue Management, Work and Resource Management, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, Sales and Operations Planning

        More than 13,000 self-described “data and visualization nerds” gathered in Austin, TX, recently for Tableau Software’s annual customer conference. In his inaugural keynote, Tableau’s new CEO, Adam Selipsky, said that nearly 9,000 were first-time attendees. I was impressed with the enthusiasm of the customers who had gathered for the event, cheering as company officials reviewed product plans and demonstrated new features. This enthusiasm suggests Tableau has provided capabilities that resonate...

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        Topics: Tableau, Analytics, Business Intelligence, Visualization, DataPrep

        Verint is an established vendor of contact center systems. Its portfolio of products includes digital customer engagement, knowledge management, agent desktop, workforce optimization (for which it was recently rated the top vendor in the Ventana Research 2016 Value Index), voice of the customer and multiple forms of analytics - including text. Verint has built its portfolio through internal developments and acquisitions, the latest of which is OpinionLab. This merger adds two significant...

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        Topics: Customer Engagement, Customer Experience, Speech Analytics, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, CRM, Text Analytics

        To the extent that they know anything about blockchain distributed ledgers, people associate it with bitcoin, banking or payment systems in general. However, as I mentioned in an earlier research note, blockchains have a range of potential use cases. Indeed, blockchain distributed ledgers can look like just another technology in search of a mission. However, that’s because there are many ways of putting the technology to practical use that complement and enhance established patterns of doing...

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        Topics: Office of Finance
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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