Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and maximize the potential of territories, all of which help improve sales performance. These benefits provide the foundation for a business case to adopt analytics tools that generate information to guide actions and decision-making for sales organizations.
Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, AI and Machine Learning, subscription management, agent management
This year, I attended Informatica World 2019, Informatica's annual user conference. The main focus this year was on the cloud with a heavy does of AI. Under that focus, Informatica's conference emphasized capabilities across six areas (all strong areas for Informatica): data integration, data management, data quality & governance, Master Data Management (MDM), data cataloging, and data security.
The emerging internet of things (IoT) is an extension of digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This innovation means that virtually any appropriately designed device can generate and transmit data about its operations, which can facilitate monitoring and a range of automatic functions. To do this IoT requires a set of event-centered information and analytic processes that enable people to use that event information to make optimal decisions and take act effectively.
Organizations now must store, process and use data of significantly greater volume and variety than in the past. These factors plus the velocity of data today — the unrelentingly rapid rate at which it is generated, both in enterprise systems and on the internet — add to the challenge of getting the data into a form that can be used for business tasks.
Once again I attended Tableau's Users Conference, along with 17,000 other attendees, affectionately self-referred to as "data nerds". Pushing the envelope in data capabilities and access, Tableau introduced the "Ask Data" feature, allowing users to prose natural language queries and receive a response, along with new data preparation capabilities and other enhancements to help data analysts. Further, Tableau announced new developer enhancements including a new developer program to better align tools built for Tableau with Tableau's interface. For the full breakdown of Tableau User Conference 2018, and my analysis of all the largest announcements, watch my hot take video.