Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Ventana Research Analyst Perspectives

        Having just completed the 2023 Ventana Research Value Index for Subscription Management, I want to share some of my observations about an important component of subscription management: Contract management.

        Read More

        Topics: Subscription Management, Office of Revenue

        Having just completed the 2023 Ventana Research Value Index for Subscription Management, I want to share some of my observations about how the market is evolving. The era of subscriptions has transformed the way businesses operate and consumers engage with services across every industry. Organizations are increasingly adopting a digital approach to selling goods and services, wherein customers have the option to purchase through periodic subscription pricing or based on consumption, rather than...

        Read More

        Topics: Subscription Management, Office of Revenue

        In 2015, I began using the term continuous accounting to call attention to technology advances that enable finance and accounting departments to improve performance. These advances have continued, making an even more compelling case for adoption of continuous accounting.

        Read More

        Topics: Office of Finance, ERP and Continuous Accounting, digital finance, Purchasing/Sourcing/Payments, Consolidate/Close/Report

        Generative AI is a class of artificial intelligence used to generate new, seemingly real content. Broadly speaking, AI has traditionally been used to identify patterns in data and apply those patterns to categorize and predict behaviors. For instance, it can organize customers into groups (or clusters) with similar characteristics, or predict which customers are most likely to respond to certain offers.

        Read More

        Topics: Analytics, Digital Technology, AI & Machine Learning

        The world is witnessing a long overdue and significant shift in the realm of pay equity and transparency. On March 30, the European Parliament passed the Pay Transparency Directive, mandating pay transparency and equity within organizations in an effort to close the gender pay gap and ensure equal pay for equal work. This legislation comes with teeth, providing strict mechanisms for enforcement including shifting the burden of proof from the worker to the employer in the event of legal...

        Read More

        Topics: Human Capital Management, Total Compensation Management, Pay Equity

        Conga is part of our Office of Revenue market coverage and I recently attended the 2023 Conga Connect conference held in Orlando during April of 2023. The conference was the public reveal of a new Conga, with significant announcements in three main areas. First was the overall positioning within a self-designated category of revenue life cycle management. Secondly was the first public revealing of a new Conga platform. And finally, announcements of new partnerships were headlined by a...

        Read More

        Topics: Subscription Management, Revenue Management, Office of Revenue

        The recent publication of our Value Index research highlights the impact of intelligent applications on the operational data platforms sector. While we continue to believe that, for most use cases, there is a clear, functional requirement for either analytic or operational data platforms, recent growth in the development of intelligent applications infused with the results of analytic processes, such as personalization and artificial intelligence (AI)-driven recommendations, has increasing...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data, Digital Technology, Analytics & Data, operational data platforms, Analytic Data Platforms

        In recent years, organizations have struggled to find and retain the right talent to fill critical roles. This can be attributed to a combination of factors, including an aging workforce, a lack of critical skills needed for current and future organizational needs, and increased competition for talent from other organizations seeking similar skills. Our research shows that, within the next five years, one-half of all employees will require significant reskilling and upskilling in order to keep...

        Read More

        Topics: Human Capital Management, Talent Management

        In my perspective on decision intelligence, I lamented the fact that business intelligence technologies have left the rest of the exercise to the reader for too long. Making a decision is a process that involves many steps and many people. Decision-making is so complicated and divorced from day-to-day business processes that organizations have had to create entirely separate teams to focus on the analytics and data to support it. One aspect of the decision-making process that can be enhanced by...

        Read More

        Topics: business intelligence, Analytics, Digital Technology, Analytics & Data, Collaborative & Conversational Computing

        As engagement with customers, suppliers and partners is increasingly conducted through digital channels, ensuring that infrastructure and applications are performing as expected is not just important but mission critical. My colleague, David Menninger, recently explained the increasing importance of observability to enable organizations to ensure that their systems and applications are operating efficiently. Observability has previously been the domain of the IT department but is increasingly...

        Read More

        Topics: Data Management, Data, Digital Technology, Analytics & Data

        Contact centers have long collected feedback from customers, usually through short surveys. It is very common for an agent or an automated system to ask for an assessment of the interaction that just occurred, hoping to get the customer's candid, instant view of whether they were satisfied. For the most part, what's learned in those short engagements is very narrow. It can be used for a customer satisfaction snapshot, and it can be used to find out if a particular agent is running into trouble....

        Read More

        Topics: Customer Experience, Voice of the Customer, Contact Center, AI, Customer Experience Management, Feedback, Surveys

        Organizations are becoming increasingly aware of the potential value that can be gained by processing big data. As data sources grow, it becomes important to have tools and methods to effectively process, analyze and visualize this information from disparate systems and warehouses.

        Read More

        Topics: business intelligence, embedded analytics, Analytics, Streaming Analytics

        I have written recently about the increasing importance of managing data in motion and at rest as the use of streaming data by enterprise organizations becomes more mainstream. While batch-based processing of application data has been a core component of enterprise IT architecture for decades, streaming data and event processing have often been niche disciplines typically reserved for organizations with the highest-level performance requirements. That has changed in recent years, driven by an...

        Read More

        Topics: Data, Streaming Data & Events

        People analytics is the application of data and statistical methods to better understand and optimize the human capital within an organization. It has become a crucial aspect of business strategy as organizations seek to make data-driven decisions about the workforce. In the past decade, the people analytics market has experienced substantial growth, as businesses look for ways to gain insight into the effectiveness and efficiency of human capital investments. Most HCM technology platforms...

        Read More

        Topics: Human Capital Management, Analytics, HR Analytics, People Analytics, HCM Analytics

        To execute more data-driven business strategies, organizations need linked and comprehensive data that is available in real time. By consistently managing data across siloed systems and ensuring that data definitions are agreed and current, organizations can overcome the challenges presented by data being distributed across an increasingly disparate range of applications and data-processing locations. Maintaining data quality is a perennial data management challenge, often preventing...

        Read More

        Topics: Data Management, Data, data operations

        The chief financial officer of a midsize organization faces a different set of challenges than those in larger or smaller enterprises. These organizations have grown to the point of requiring capabilities similar to larger businesses, but typically lack the staff or financial resources afforded to bigger organizations. The past decade of IT innovation – especially the expansion of cloud computing – has brought substantial benefits to midsize finance and accounting operations. Rapidly growing...

        Read More

        Topics: Office of Finance, Business Planning, ERP and Continuous Accounting, digital finance, Consolidate/Close/Report

        Data Operations (DataOps) has been part of the lexicon of the data market for almost a decade, with the term used to describe products, practices and processes designed to support agile and continuous delivery of data analytics. DataOps takes inspiration from DevOps, which describes a set of tools, practices and philosophy used to support the continuous delivery of software applications in the face of constant changes. DataOps describes a set of tools, practices and philosophy used to ensure...

        Read More

        Topics: Data Governance, Data Management, Data, data operations
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All