Ventana Research Analyst Perspectives

A 360-Degree View of the Customer Journey Can Provide Customer Experience Insights

Posted by Mark Smith on Nov 7, 2019 7:00:00 AM

For interactions with customers to go well, organizations must manage an ever-increasing array of engagement channels. Our research finds that organizations expect to see interaction volumes increase on all channels, especially digital ones such as text-based messaging, chat, mobile and social apps. Unfortunately, the systems that manage these channels are typically disparate and uncoordinated and may not use the same underlying technology. This makes it difficult for organizations to coordinate customer interactions consistently and provide the best possible customer experience.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, AI and Machine Learning, subscription management, agent management, extended reality

The Challenges in Customer Analytics

Posted by Mark Smith on Oct 22, 2019 7:00:00 AM

Today’s intense competition requires that companies know as much as they can about their customers in order to anticipate their needs and deliver a superior customer experience. However, many organizations struggle to do this well. Implementing initiatives to improve customer value across any department or process involving customers requires both in-depth visibility into current operations and excellent metrics.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Internet of Things, Contact Center, Data, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, subscription management, agent management, extended reality

Historical Databases: Becoming a Thing of the Past?

Posted by David Menninger on Aug 13, 2019 7:00:00 AM

Organizations’ use of data and information is evolving as the amount of data and the frequency with which that data is collected increase. Data now streams into organizations from myriad sources, among them social media feeds and internet-of-things devices. These seemingly ever-increasing volumes of devices and data streams offer both challenges and opportunities to capture information about a business and improve its operations.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Lake, Information Management, Internet of Things, Data, Digital Technology, AI and Machine Learning

Technology to Improve the Engagement and Experience of Employees

Posted by Steve Goldberg on Jul 24, 2019 7:00:00 AM

It’s no secret that employees are overwhelmed. They’re having to use an array of systems and enterprise tools in the flow of work and deal with an explosion of email messages and other communications requiring some response or action and mountains of content to consume and retain. On top of these time demands, employees must try to keep up with a staggering amount of organizational change.

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Topics: Human Capital Management, business intelligence, Learning Management, Information Management, Workforce Management, Digital Technology, natural language processing, AI and Machine Learning

The Internet of Things: Real-Time Data and Analytics Enable Business Innovation

Posted by David Menninger on May 20, 2019 6:00:00 AM

The emerging internet of things (IoT) is an extension of digital connectivity to devices and sensors in homes, businesses, vehicles and potentially almost anywhere. This innovation means that virtually any appropriately designed device can generate and transmit data about its operations, which can facilitate monitoring and a range of automatic functions. To do this IoT requires a set of event-centered information and analytic processes that enable people to use that event information to make optimal decisions and take act effectively.

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Topics: business intelligence, embedded analytics, Analytics, Collaboration, Internet of Things, Data, Information Management (IM), Digital Technology, data lakes, AI and Machine Learning