Ventana Research Analyst Perspectives

Dynamic Insights Research on Sales Analytics Guides Innovation, not Evolution

Posted by Mark Smith on Oct 4, 2019 7:00:00 AM

Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and maximize the potential of territories, all of which help improve sales performance. These benefits provide the foundation for a business case to adopt analytics tools that generate information to guide actions and decision-making for sales organizations.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, AI and Machine Learning, subscription management, agent management

Dynamic Insights from Research on Finance Analytics

Posted by Robert Kugel on Sep 19, 2019 8:30:00 AM

By itself, data isn’t useful for business; the application of analytics is necessary to transform data into actionable information. Data analysis of one sort or another has long been a core competence of finance departments, applied to balance sheets, income statements or cash flow statements. Today, however, Finance must go beyond these basics by expanding the scope of the data being examined to include all financial and operational information that can yield actionable insights. Analysis thus should include, for example, data from the systems that manage sales operations, human resources and field service and that data must be available to all departments and applications that need it.

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Topics: Customer Experience, Human Capital Management, Voice of the Customer, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, ERP and Continuous Accounting, blockchain, natural language processing, robotic finance, Predictive Planning, candidate engagement, Intelligent CX, Conversational Computing, Continuous Payroll, AI and Machine Learning, revenue and lease accounting, collaborative computing, mobile computing, subscription management, total rewards management, intelligent marketing, intelligent sales

Big Data for Business: A Requirement for Today’s Business Analytics

Posted by David Menninger on May 13, 2019 6:00:00 AM

Organizations now must store, process and use data of significantly greater volume and variety than in the past. These factors plus the velocity of data today — the unrelentingly rapid rate at which it is generated, both in enterprise systems and on the internet — add to the challenge of getting the data into a form that can be used for business tasks.

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Topics: Analytics, Business Intelligence, Data Governance, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, blockchain, data lakes, AI and Machine Learning

IoT, Automation and Domopalooza 2019

Posted by David Menninger on May 3, 2019 9:36:14 AM

Domopalooza 2019 marked the first annual user conference after Domo went public, but the energy, excitement and new feature announcements have not slowed. With thousands in attendance and growing fast, this year's conference focused on five key areas: digitization, real time connectivity, driving insight based actions, applying AI & machine learning, and building applications. All of these announcements are aimed at broadening the workloads supported by Domo.

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Topics: Analytics, Business Intelligence, Collaboration, Data Integration, Data Management, Data Preparation, Domo

Wdata Puts the “A” back in FP&A

Posted by Robert Kugel on Dec 13, 2018 6:00:00 AM

Workiva recently introduced Wdata, a cloud facility for centralizing financial and non-financial information from multiple sources. It frees up time for finance organizations, especially financial planning and analysis (FP&A) groups, to explore conditions and trends in their business because they need to spend less of it gathering data and preparing it for analysis and reporting. Ventana Research recently awarded Workiva our Digital Innovation award for Wdata because of its transformative potential.

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Topics: Office of Finance, Recurring Revenue, Continuous Planning, Data Governance, Data Preparation, Financial Performance Management, Price and Revenue Management, Enterprise Resource Planning, ERP and Continuous Accounting, Sales Planning and Analytics, revenue recognition