Ventana Research Analyst Perspectives

Microsoft Azure: Cloud Computing for Data and Analytics

Posted by David Menninger on Mar 17, 2021 3:00:00 AM

Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed. Cloud computing and storage approaches provide enterprises with various capabilities to store and process their data in third-party data centers. The advent of data platforms previously discussed here are essential for organizations to effectively manage their data assets.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Data, AI and Machine Learning, Microsoft Azure

Customer Data Platforms: Essential for Effective Customer Experience

Posted by Keith Dawson on Mar 16, 2021 3:00:00 AM

Since customer data platforms (CDP) emerged in the marketplace about five years ago, there has been debate about what roles they fill, especially within customer service organizations. They were originally developed by small software firms to provide marketing teams with a comprehensive view of customer records. Those records could be scattered throughout an organization, siloed by system and department. CDPs were an attempt to shortcut integration processes that are long, expensive and often custom-designed.

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Topics: Customer Experience, Marketing, data artisan, Data Governance, Data Lake, Data Preparation, Data, Information Management (IM), intelligent marketing

Molecula Earns Ventana Research 13th Digital Innovation Award for Data

Posted by Mark Smith on Nov 20, 2020 4:00:00 AM

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations that advance business and IT.

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Topics: Analytics, Collaboration, Data Governance, Data Lake, Data Preparation, IOT, Data, Information Management (IM), Digital Technology, blockchain, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing, extended reality

Diving Deeper into the Data Lake

Posted by David Menninger on Nov 13, 2020 2:00:00 AM

A data lake is a centralized repository designed to house big data in structured, semi-structured and unstructured form. I have been covering the data lake topic for several years and encourage you to check out an earlier perspective called Data Lakes: Safe Way to Swim in Big Data? for background. Our data lake research has uncovered some points to consider in your efforts, and I’d like to offer a deeper dive into our findings.

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Topics: Data Governance, Data Lake, Information Management, Data, Digital Technology

Effective Customer Analytics Requires Comprehensive Data and Metrics

Posted by Mark Smith on Oct 29, 2019 7:00:00 AM

Customer analytics have never been more important, but effectively creating and managing them is not easy. The data that’s required to achieve visibility into all customer activity involves many applications and systems and it’s a challenge to ensure the data used is accurate and consistent. Even once data is assembled, organizations often struggle to apply analytics to create the metrics that best represent an understanding of the past and, more importantly, the path to the future.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Information Management, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, Intelligent CX, Conversational Computing, AI and Machine Learning, collaborative computing, subscription management, agent management, extended reality