Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Ventana Research Analyst Perspectives

        Alteryx was founded in 1997 and initially focused on analyzing demographic and geographically organized data. In 2006, the company released its eponymous product that established its direction for what the product is today. In 2017, it went public in an IPO on the NYSE. At the time of the IPO, Alteryx was focusing much of its marketing efforts on the data preparation market, particularly to support Tableau. Throughout this time though, Alteryx offered much more than data preparation. As a...

        Read More

        Topics: business intelligence, Analytics, data operations, Analytics & Data, AI and Machine Learning, Analytic Operations

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. TheVentana Research 2023 Data Observability Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to data vendors supporting the spectrum of...

        Read More

        Topics: Data, data operations, Data Observability

        The 2023 Ventana Research Buyers Guide for Data Observability research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Data, data operations, Data Observability

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Data Orchestration Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to data vendors supporting the spectrum of...

        Read More

        Topics: Data, data operations, Data Orchestration

        The 2023 Ventana Research Buyers Guide for Data Orchestration research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Data, data operations, Data Orchestration

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Data Pipelines Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Data vendors supporting the spectrum of Data...

        Read More

        Topics: Data, data operations, Data Pipelines

        The 2023 Ventana Research Buyers Guide for Data Pipelines research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Data, data operations, Data Pipelines

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 DataOps Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Data vendors supporting the spectrum of DataOps....

        Read More

        Topics: Data, Data Ops, data operations

        The 2023 Ventana Research Buyers Guide for DataOps research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Data, Data Ops, data operations

        The data platforms market may appear to have little or nothing to do with haute couture, but it is one of the data sectors most strongly influenced by the fickle finger of fashion. In recent years, various architectural approaches to data storage and processing have enjoyed a phase in the limelight, including data warehouse, data mart, data hub, data lake, cloud data warehouse, object storage, data lakehouse, data fabric and data mesh. These approaches are often heralded as the next big thing,...

        Read More

        Topics: Cloud Computing, Data Governance, Data Management, Data, Digital Technology, data operations, Analytics & Data, Streaming Data & Events, operational data platforms, Analytic Data Platforms, AI and Machine Learning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Our Analysts

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All