Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Ventana Research Analyst Perspectives

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Data Platforms Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research.

        Read More

        Topics: data platforms, Analytics & Data, operational data platforms, Analytic Data Platforms

        I previously wrote about the ongoing importance of event brokers and event management in enabling enterprises to adopt event-driven architecture and event stream processing. Many enterprises adopt EDA as the design pattern for maximizing events to deliver real-time business processes. There are many advantages to using EDA, including a cultural shift away from batch processing towards real-time analysis and decision-making.

        Read More

        Topics: Analytics & Data, Streaming Data & Events, Data Intelligence

        I previously wrote about the potential for generative artificial intelligence technology to enhance the integration sector by facilitating outcome-driven approaches for automatically generating integration pipelines in response to declared business requirements. The use of GenAI in data and application integration remains nascent, but multiple software providers are embracing the potential for GenAI to improve the productivity of integration experts and facilitate self-service integration by...

        Read More

        Topics: Analytics & Data, Data Intelligence

        Embracing artificial intelligence technologies opens doors for innovation and efficiency. Alongside these opportunities, however, come risks. Threat actors are keenly aware of the potential impact of AI systems and are actively exploring ways to manipulate them. In this Analyst Perspective, I explore the world of adversarial machine-learning threats and provide practical guidance for securing AI systems.

        Read More

        Topics: Digital Technology, Digital Security, Generative AI, AI and Machine Learning, DevOps and Platforms, Model Building and Large Language Models, Machine Learning Operations, NIST, Model Training

        I recently wrote about the role data observability plays in generating value from data by providing an environment for monitoring its quality and reliability. Data observability is a critical functional aspect of Data Operations, alongside the development, testing and deployment of data pipelines and data orchestration, as I explained in our Data Observability Buyers Guide. Maintaining data quality and trust is a perennial data management challenge, often preventing organizations from operating...

        Read More

        Topics: data operations, Analytics & Data, Data Intelligence

        Self-service has changed immensely in recent years. It has gotten better, qualitatively, in delivering answers and resolutions to customers. But it has also gotten extremely complex, relying on a basket of new technologies to achieve results. It helps to look at it through the eyes of the three main constituencies that are affected by it: customers, contact centers and the businesses they sit in.

        Read More

        Topics: Customer Experience, Contact Center, Customer Experience Management, Intelligent Self-Service

        ServiceNow is a global software provider that has developed a cloud computing platform that helps organizations manage digital workflows for enterprise operations. The provider uses its annual Knowledge user conference to educate customers and showcase product announcements. Ventana Research had the opportunity to attend the Knowledge 2024 event and provides this analyst perspective to summarize what transpired.

        Read More

        Topics: IT Service Management, Digital Technology, natural language processing, Digital Security, Field Service, Generative AI, AI and Machine Learning, Observability, Intelligent Automation, ITOps

        Verint held its analyst conference recently, using the opportunity to flesh out how it is responding to the rapid developments in artificial intelligence (AI) and data-related technologies and to changes in the way enterprises consider the purchasing process for contact center-related tools. 

        Read More

        Topics: Customer Experience, Contact Center, Customer Experience Management, Intelligent Self-Service

        Enterprises are embracing the potential for artificial intelligence (AI) to deliver improvements in productivity and efficiency. As they move from initial pilots and trial projects to deployment into production at scale, many are realizing the importance of agile and responsive data processes, as well as tools and platforms that facilitate data management, with the goal of improving trust in the data used to fuel analytics and AI. This has led to increased attention on the role of data...

        Read More

        Topics: data operations, Analytics & Data, AI and Machine Learning

        Until recently, dedicated consolidation software had been a sleepy category. First introduced in the 1980s as a tool designed to run on personal computers (freeing the accounting department from reliance on its IT department), offerings basically achieved feature and function parity by the next decade. The last major technology innovationmoving the software to the cloudbegan in the mid-2000s. Cloud-based software reduces the cost and complexity of ownership, making dedicated software a more...

        Read More

        Topics: Office of Finance, ERP and Continuous Accounting, digital finance, Generative AI, Consolidate and Close Management
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All