Ventana Research Analyst Perspectives

Why Your Data Lake Needs Bad Data

Posted by David Menninger on May 13, 2021 3:00:00 AM

Everyone talks about data quality, as they should. Our research shows that improving the quality of information is the top benefit of data preparation activities. Data quality efforts are focused on clean data. Yes, clean data is important. but so is bad data. To be more accurate, the original data as recorded by an organization’s various devices and systems is important.

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Topics: Data Governance, Data Preparation, Data, Information Management (IM), data lakes

The Human Experience in HCM with SAP SuccessFactors

Posted by Steve Goldberg on May 12, 2021 3:00:00 AM

There is a sea change happening in the Human Capital Management systems market. Historically, the predominant orientation of human resources departments has been about mission and goals from an employer’s perspective, spanning areas such as regulatory compliance, workforce costs, efficiency and effectiveness levels, and actions needed to improve skills and overall impact. This rather one-sided focus is now in the rearview mirror of many successful organizations. There’s a new orientation or operating lens as it relates to the enterprise’s workforce: “What does a worker need to be extremely effective but also have a high-quality ̶ if not positively memorable ̶ experience at work?”

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Topics: Human Capital Management, Learning Management, Workforce Management, Total Compensation Management, employee experience, candidate engagement, Continuous Payroll

Zoho Builds a CX Suite Inside Zoho One

Posted by Keith Dawson on May 11, 2021 3:00:00 AM

There are many software components that facilitate contact center operations. Historically, the industry has relied, in part, on niche or best-of-breed applications but this is shifting in favor of broadly integrated suites or ecosystems. When we look at CX trends beyond the contact center, the shift is even more pronounced, with the bundling/collection of applications from martech to CRM-incorporating software that were formerly/previously purchased separately.

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Topics: Customer Experience, Voice of the Customer, Contact Center, Product Information Management, Digital Commerce, subscription management, agent management, marketing sales

The Science of Sales Professional Effectiveness

Posted by Stephen Hurrell on May 10, 2021 3:00:00 AM

Observed both here and elsewhere, average sales quota attainments appear to be in an exorable decline. As I discussed in my recent Analyst Perspective, "The Art and Science of Sales from the 'Inside Out'," vendors of sales technology have reacted to this by adding a slew of new functionality including the potential for artificial intelligence (AI) to be a game changer for sales. One can argue that this use of AI is still relatively immature having been generally available only since 2014, but that is still over five years of market availability.

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Topics: Sales, Human Capital Management, Analytics, Business Intelligence, Sales Performance Management, candidate engagement, AI and Machine Learning, sales enablement

The New UKG: HCM for Every Class of Worker

Posted by Steve Goldberg on May 6, 2021 3:00:00 AM

The joining forces of two sizable companies, in this case totaling over 12,000 employees, can be expected to elevate both business risk and business opportunity. The risk side of the ledger typically impacts employees and customers. Employees become distracted or have their productivity dip until they know exactly how they will be impacted and what is changing, or even leaving voluntarily. Similarly, a segment of existing and potential customers view a merger as a net positive down the road but face fear, uncertainty and doubt about when those benefits will be achieved. Delays can lead both employees and customers to hitch their wagons to other horses as it were.

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Topics: Human Capital Management, Learning Management, Workforce Management, Total Compensation Management, employee experience, candidate engagement, Continuous Payroll