Few sales organizations realize their full potential, partly because they don’t execute well. We urge organizations to move beyond conventional wisdom in how they think about executing sales processes and have placed methods for making improvement to sales execution at the center of our research on sales in 2014. In our recent research on sales forecasting almost half (44%) of sales organizations said they have impediments that are motivating management to consider further investment in sales technology, and the most common of those is inconsistent execution (for 53%). Many sales organizations don’t use training in a consistent manner and fail to automate processes to gain efficiency.
Topics: Sales, Sales Performance, Salesforce.com, Qvidian, Sales Coaching, Sales Force Automation, Operational Performance, Business Analytics, Cloud Computing, SFA
Investing wisely in sales-related people and processes is a key to business success. In 2012, helping sales staff perform at their highest levels should be a top priority for management. That may take some effort, according to our benchmark research, which indicates that only 14 percent of sales organizations operate at the highest level of innovation and competitiveness. In recent years, most organizations merely discussed moving beyond using only their sales force automation application and Microsoft Office for improving sales efficiency. Now sales organizations can move beyond systems that were designed decades ago, thanks to the availability of a broad range of applications to support sales activities and processes. In fact dozens of new types of sales applications are available to help sales focus on selling, which creates another issue. Where should sales organizations focus their limited resources and budgets?
Topics: Big Data, Mobile, Planning, Sales, Sales Performance, Social Media, assets, Learning, Office of Finance, Performance, Reporting, Sales Compensation, Sales Force Automation, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, channel, coaching, commission, CRM, Sales Performance Management, SFA
NICE to Acquire Merced Systems for Excellence in Customer Service and Sales
NICE Systems last week announced an agreement to acquire Merced Systems, a provider of business applications for customer service and sales organizations. This acquisition slipped by with little fanfare, but it marks a significant milestone for NICE, a major provider of applications and technology for call centers and a player in their evolution into multichannel contact centers. Building on a good 2010, as my colleague Richard Snow noted, NICE expects to reach almost $800 million of revenue in 2011, which would make it one of the largest companies in its segment. NICE has made multiple acquisitions to build its software portfolio, including purchases of Actimize, CyberTech, eGlue and others mentioned below. It recently won our 2011 Ventana Research Leadership Award in the contact center category with its customer deployment at Alliance Data. NICE Systems plans to have Merced Systems as a foundation of its enterprise systems and a complement to its contact center workforce optimization offering. This purchase builds on its other acquisitions, including FizzBack recently and IEX and Performix in 2006, which helped NICE establish its customer service and back office agent performance management software. That area has not grown as quickly as NICE would like, mostly due to marketing that was not aggressive enough in attracting customers. NICE recently rebranded its NICE SmartCenter for helping agents, as Richard noted, and is leveraging its assets into the back office, which he also assessed. Our benchmark research on contact center technology found that companies’ priorities for future investments match up well with NICE Systems’ focuses on expanding customer service agent applications and analytics applications.
Topics: Predictive Analytics, Sales, Sales Performance, Social Media, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Marketing, Merced Systems, NICE Systems, Revenue Performance, Sales Compensation, Sales Force Automation, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Financial Performance, Workforce Performance, Call Center, CFO, CMO, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Sales Performance Management, SFA, Text Analytics, Unified Communications, Workforce Management
Sales proposals can determine whether a deal is booked or lost. In most organizations the process of creating and delivering a proposal is manual and one-off, with many potential places for mistakes. This lack of rigor and efficiency impairs many organizations’ ability to leverage their resources. Proposal Software helps sales organizations with an application called PMAPS that addresses sales management and operations.
Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, SFA
Salesforce Presents New Social Enterprise with Chatter, Mobility and Data
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology for cloud computing and mobile technologies. Its aim is to enable businesses to engage with customers and prospects via social media channels – what Salesforce calls the “social enterprise” – and empower employee and customer social networks to operate individually and together. Note I did not mention CRM, which doesn’t have a role in this platform for basic interactions with prospects and customers and is accompanied by a large ecosystem of partners that provide dedicated marketing and contact center applications. As summarized in its announcement, Salesforce’s strategy is clearly different from that of others in the applications market, including Oracle and SAP, which have products for the cloud computing environment and have made strides into integrating collaboration and social media capabilities into their applications.
Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Cloud, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Chatter, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, Service Cloud, SFA
Sales organizations strive to maximize the performance of their staffs to meet quotas and revenue targets in an efficient manner. This focus is part of my agenda to help organizations innovate and maximize revenue in sales. To achieve this requires automation of various sales activities including compensation, incentives, quota development, territory optimization, channel management, analytics and planning. Varicent is focused on these aspects of sales, offering software deployable in three ways: rented in the cloud, hosted for easier management or purchased for use inside the organization. My last analysis of the company and its products was part of our 2011 Value Index for Sales Performance Management; in it we rated Varicent a Hot Vendor overall across our seven evaluation categories applied to its application suite. That analysis included our analysis of Varicent SPM version 7 that made significant advances in the use and process of managing compensation and incentives but also the rest of their application portfolio from territory management, sales quota management and channel management.
Topics: Sales, Sales Performance, Social Media, Marketing, Revenue Performance, Sales Force Automation, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA, Varicent
Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference.
Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Marketo, Merced Systems, Qvidian, Revenue Performance, Sales Force Automation, Sales Operations, Zilliant, Zyme Solutions, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA, Varicent, Vendavo, Xactly
In addressing the needs of their sales and operations teams to automate and improve performance, many organizations turn to providers of sales applications designed for specific activities. Many of these activities, including sales compensation, incentives, commissions, quotas, territories and others, Xactly has been delivering for years. This company is no newcomer to the market, with significant experience in meeting the needs of small to midsize sales organizations, and more recently addressing the needs of larger ones.
Topics: Sales, Sales Performance, Social Media, Marketing, Revenue Performance, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA, Xactly
Looking to make your sales force more effective by automating its operations? Merced Systems can provide the traction your sales team needs. The company has been providing applications for more than a decade to customer service and more recently sales organizations, helping both measure and manage performance. Several years ago Merced Systems made a substantial investment to expand to the sales organization with new applications and now offers analytics and reporting, compensation and incentives, and coaching and talent development.
Topics: Sales, Sales Performance, Social Media, Marketing, Merced Systems, Revenue Performance, Sales Compensation, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA
If you want to hit the booking and revenue targets required to operate a business, you have to manage your sales forecast and pipeline. Optimally you should be able to monitor and act upon them any day of the week and make adjustments whenever you need to. Unfortunately, most organizations have to wait until they finish their manual efforts at the end of the month or quarter, or they miss critical changes in deals and behavior because they rely only on reporting from their sales force automation (SFA) software.
Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Revenue Performance, Sales Force Automation, Sales Forecasting, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA
The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.
Topics: Sales Performance, Salesforce.com, Social Media, ExactTarget, HubSpot, Manticore Technology, Marketing, Marketing Automation, Marketing Planning, Marketo, Pardot, Revenue Performance, Sales Force Automation, Operational Performance, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, IBM, CFO, CMO, CRM, Demand Generation, Eloqua, SFA, Unica, Digital Technology
Qvidian: A New Player in Sales Efficiency and Effectiveness
Qvidian entered the market for applications in sales performance management in 2011. The company, formed from the merger of The Sant Corp. and Kadient, has introduced a new suite of applications for proposals and playbooks that sales departments should examine if they’re looking to improve their efficiency and effectiveness. These applications are part of what we at Ventana Research call a sales performance management blueprint that helps optimize sales related activities and processes.
Topics: Sales, Sales Performance, Social Media, Marketing, Revenue Performance, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA
SAP Sales OnDemand Comes Alive in the Cloud and Mobile at SAPPHIRE NOW
At the SAPPHIRE NOW conference this week, SAP released the production version of the cloud-based Sales OnDemand software that it unveiled earlier in the year. There has been a lot of the esoteric commentary of SAP Sales OnDemand from those that exclusively cover the IT industry. Unfortunately the majority of them have never worked in sales or held a quota that prevents a provide a deeper perspective on the relevance to the sales organization and what it can provide to existing SAP customers or those evaluating it for the first time. I covered some critical perspectives in my research agenda on sales as a background to my analysis of this new offering.
Topics: Sales, Sales Performance, SAP, Sales Compensation, Sales Force Automation, Sales Forecasting, Operational Performance, Business Performance, Customer & Contact Center, Financial Performance, Workforce Performance, CRM, Sales Performance Management, SFA