Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our earlier PIM research found that more than half (52%) of organizations have incompatible tools and almost half (48%) must cope with disparate forms of data....
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Topics:
Sales,
Customer Experience,
Marketing,
PIM,
Digital Technology,
Operations & Supply Chain,
Intelligent CX,
product experience management,
PXM
Products and services are the foundation of every organization, regardless of its industry or size. Products are essential to an organization’s overall business health because they generate revenue and engage buyers and customers. In a black-swan event, demand for a product may spike or dip, so in these situations it’s of the essence that products get the attention they deserve as they are marketed, sold, serviced and enhanced with innovations. In challenging times, a “customer-first” mentality...
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Topics:
Sales,
Customer Experience,
Marketing,
Office of Finance,
Voice of the Customer,
Analytics,
Data,
Product Information Management,
Digital Technology,
Operations & Supply Chain,
Conversational Computing,
product experience management