Ventana Research Analyst Perspectives

IBM Redesigns Cognos to Improve User Experience and Self-Service

Posted by Ventana Research on Jan 3, 2016 10:00:25 PM

IBM redesigned its business intelligence platform, now called IBM Cognos Analytics. Expected to be released by the end of 2015, the new version includes features to help end users model their own data without IT assistance while maintaining the centralized governance and security that the platform already has. Our benchmark research into information optimization shows that simplifying access to information is important to virtually all (97%) participating organizations, but it also finds that only one in four (25%) are satisfied with their current software for doing that. Simplification is a major theme of the IBM Cognos redesign.

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Topics: Big Data, Mobile Technology, Wearable Computing, Operational Performance, Watson analytics, Analytics, Business Analytics, Business Intelligence, Business Performance, Governance, Risk & Compliance (GRC), Information Management, Operational Intelligence, Uncategorized, Visualization, Cognos, Information Optimization, Risk & Compliance (GRC), cognos analytics

IBM Cognos Insight Focuses on Discovery and Exploratory Analytics

Posted by Ventana Research on Oct 30, 2012 10:53:45 AM

IBM’s Information on Demand conference last week took over the fifth-largest conference venue in the country at the Mandalay Bay and Resort Convention Center in Las Vegas. During the keynote at the end of day one, IBM demonstrated its Cognos portfolio, a family of products that helped IBM earn a ranking of Hot in our 2012 Business Intelligence Value Index.

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Topics: discovery tools, exploratory analysis, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Financial Performance, Operational Intelligence, Cognos, cognos enterprise, cognos express, cognos insight

IBM Cognos 10 Does Profitability Management

Posted by Robert Kugel on Nov 18, 2011 7:55:35 AM

I believe that one of the more important analytical applications that a company can implement is profitability management. IBM Cognos offers Profitability Modeling and Optimization as part of its Cognos 10 offering that my colleague has assessed. As I’ve noted, most people in a corporation are focused on profitability, but not necessarily in a way that optimizes results across the organization in a day-to-day, consistent fashion. Those responsible for each component piece that contributes to profitability (such as departments, product lines or divisions) have objectives, but in pursuing these individual objectives they may make decisions that degrade the overall profitability of the corporation. Moreover, companies rarely seek to maximize short-term profits. They routinely make decisions that diminish their bottom line, such as promotional pricing, warranties or services included at no additional cost, with the aim of achieving strategic objectives. The question they must answer in making these decisions is whether these moves are justified. Similarly, they also must ask what they are including in their offer that they might be able to charge more for, such as shipping or warranties.

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Topics: Performance Management, Sales Performance, Forecast, Modeling, enterprise profitability management, Operational Performance, Business Analytics, Business Performance, Financial Performance, IBM, Workforce Performance, Cognos, financial services, optimization, Profitability, profitability optimization, segmentation

IBM Brings Business Analytics to Apple iPad

Posted by Mark Smith on Oct 27, 2011 1:48:04 AM

Fulfilling its intention to make it easier to access and use analytics and business intelligence, IBM released its Cognos Mobile application natively for the Apple iPad. Of course IBM is not the first to release a native application for the tablet, and many might say that it is late in doing so, but in reality the market for dedicated applications on tablets is just heating up. The adoption rate of the iPad as the tablet of choice for business continues to grow, and while statistics are not yet available our research has found a groundswell of interest this year and last among businesses in mobility for analytics and BI. In this context, the mobile app is significant for IBM Cognos. It has delivered software for mobile technology including smartphones for over a decade, but the new application was carefully designed to establish a foundation for upcoming incremental releases in the tablet format.

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Topics: Microsoft, Sales Performance, Supply Chain Performance, Android, Google, Playbook, RIM, Operational Performance, Apple, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Chief Information Officer, IBM, Mobility, Workforce Performance, Blackberry, Cognos

Analytics Can Make Finance More Relevant

Posted by Robert Kugel on Jul 7, 2011 11:15:58 AM

Ventana Research recently completed groundbreaking benchmark research on how finance organizations use analytics these days. Of course, analytics have been a mainstay of finance organizations since people started using accounting ratios to assess the health and performance of a business. Yet perhaps because traditional analytics are so deeply entrenched, finance departments execute the basics well but don’t take the next step to fully utilize the power of information technology to use analytics more effectively. And they should: Our research finds that a majority of executives and managers outside the finance organization want the department to play a more strategic role in their company’s management.  

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Topics: Predictive Analytics, Sales Performance, SAP, SAS, strategic profitability, Operational Performance, Analytics, Business Intelligence, Business Performance, Financial Performance, IBM, Oracle, Cognos, Financial Performance Management