Ventana Research Analyst Perspectives

Splunk Bids to be King of Search and Operational Analytics

Posted by Ventana Research on Sep 14, 2012 12:21:33 PM

As I listened to the keynote address at, conf2012, the annual Splunk user conference, my initial impression was that the company was spreading itself too thin. The company highlighted four rather formidable areas of organizational focus: Enterprise 5.0, the company’s flagship data platform, which is now in beta; Development, which is support for building applications and integrating Splunk within the broader IT infrastructure; Content, the continued development of core applications and use cases in areas such as systems management and security; and Cloud, based on the recent Splunk Storm product, which targets a new class of customer – namely those developers who use services for everything. Is this broad-based vision a realistic goal, or merely an attempt to appease Wall Street pressure given the company’s relatively recent IPO?

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Topics: Big Data, Splunk, data fabric, IT Performance, Operational Performance, opertational intelligence, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Operational Intelligence