Ventana Research Analyst Perspectives

Digital Communication Platforms Enable Better Work and Customer Experiences

Posted by Mark Smith on Oct 30, 2021 3:00:00 AM

The age of digital communication platforms is upon us. The need has never been greater for an open and secure platform that satisfies the demand for enterprise-grade business and technology requirements. Overcoming today’s technology challenges is possible with a next-generation cloud-based delivery model that is both extensible and reliable. Organizations considering a digital communication platform can take decisive steps to ensure digital communications for everyone — inside, outside, everywhere, anytime, any location and on any device.

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Topics: Customer Experience, Business Continuity, Contact Center, Digital transformation, Digital Business, Digital Communications, Experience Management

Why I Joined Ventana Research to Advance Digital Technology

Posted by Matt Aslett on Oct 30, 2021 3:00:00 AM

I am very happy to announce that I have joined Ventana Research to help lead the expertise area of Digital Technology, including Analytics and Data, Cloud Computing, Artificial Intelligence and Machine Learning, the Internet of Things, Robotic Automation, and Collaborative and Conversational Computing. While the breadth of applications and technology covered by our Digital Technology practice is broad, I will naturally make use of my decades of experience covering data platforms and analytics to help organizations improve the readiness and resilience of business and IT operations.

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Topics: Digital Technology

AI’s Value to Contact Centers: What Are the Use Cases

Posted by Keith Dawson on Oct 28, 2021 3:00:00 AM

In part one of this Analyst Perspective on the use of artificial intelligence within contact center applications, we focused on the evolution — and resulting benefits — of tools embedded with AI, including ease-of-use for non-data-scientists.

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Topics: Customer Experience, Voice of the Customer, Analytics, AI and Machine Learning, agent management, Customer Experience Management, Field Service, customer service and support

Maximize Workforce Value with Technology for Work Management

Posted by Mark Smith on Oct 27, 2021 3:00:00 AM

To maximize the value of the workforce and the work conducted, organizations need to increase the effectiveness of workers assigned to critical, interrelated tasks. Doing so requires a commitment to planning the best use of workers and resources. Failing to do so can limit an organization’s ability to reach essential milestones and complete work related to business processes with customers, partners and across the supply chain.

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Topics: Business Continuity, Operations & Supply Chain, Digital transformation, Digital Business, Work Management

Digitize Tax Departments for Increased Strategic Value

Posted by Robert Kugel on Oct 26, 2021 3:00:00 AM

Managing corporate income taxes is a challenge for chief financial officers. Tax codes are often complex, so tax accounting as well as the data required for tax provisions and tax compliance are different enough from statutory accounting to create significant workloads for the tax department. Today, the worldwide trend to higher taxes and growing tax code complexity is increasing the payoff for digitizing an organization’s tax function.

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Topics: Office of Finance, Financial Performance Management, ERP and Continuous Accounting, Revenue, digital finance, lease and tax accounting

Databricks Lakehouse Platform Streamlines Big Data Processing

Posted by David Menninger on Oct 26, 2021 3:00:00 AM

Databricks is a data engineering and analytics cloud platform built on top of Apache Spark that processes and transforms huge volumes of data and offers data exploration capabilities through machine learning models. It can enable data engineers, data scientists, analysts and other workers to process big data and unify analytics through a single interface. The platform supports streaming data, SQL queries, graph processing and machine learning. It also offers a collaborative user interface — workspace — where workers can create data pipelines in multiple languages — including Python, R, Scala, and SQL — and train and prototype machine learning models.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Information Management, Data, data lakes, AI and Machine Learning

The Business of Work Management

Posted by Mark Smith on Oct 25, 2021 3:00:00 AM

As the pace of digital innovation has accelerated, many organizations have found it harder to manage the portfolio of work conducted by the workforce to ensure timeliness and mitigate the risk of increased costs and resources. The challenges in managing the work related to project plans are not only to ensure the timeliness in performing and tracking the individual tasks and activities every single moment of the day, but also having the intelligence to adjust and guide all future work. The advent of work management is a systematic approach to prioritizing work and optimizing resources to perform at the desired levels. It requires dedicated applications designed to continuously monitor and streamline activities and processes in ways traditional spreadsheets and project management systems cannot. Ventana Research asserts by 2024, one-third of organizations will deem existing project management and work experiences ineffective to engage or motivate the workforce to be productive.

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Topics: Business Continuity, Operations & Supply Chain, Digital transformation, Digital Business, Work Management

The Digital Awakening of Business Process Intelligence

Posted by Mark Smith on Oct 21, 2021 3:00:00 AM

The work environment today demands that your organization advances the efficiency to execute business processes for continuous operations to have a positive impact on business performance. The capability to be responsive to any range of minor to disruptive business events is required to support business continuity and level of organizational readiness to meet the needs of digital business. Ventana Research asserts that in 2025, one-quarter of organizations will remain digitally ineffective in achieving the business priorities for customer-, product- and people-related processes. It is essential to eliminate bottlenecks and become an organization that places action and decision-making at is center to optimize the execution of business processes.

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Topics: Customer Experience, Voice of the Customer, embedded analytics, Analytics, Business Intelligence, Cloud Computing, Contact Center, Data, Digital Technology, Operations & Supply Chain, Enterprise Resource Planning, Digital transformation, natural language processing, AI and Machine Learning, continuous supply chain, agent management, Digital Business, Experience Management, Field Service, Process Mining, Streaming Analytics

AI’s Value to Contact Centers: Improved Customer and Agent Experiences

Posted by Keith Dawson on Oct 21, 2021 3:00:00 AM

When artificial intelligence emerged from the labs and vendors started offering it as a component of their software, many contact-center buyers shied away from it. From their point of view, AI and machine learning tools were new, expensive, relatively untested and had an uncertain use case. This stance was understandable, as contact center professionals are traditionally expected to be risk-averse when deploying technology into their operations. Contact centers are, by design, supposed to be hardened, mission-critical sites of high reliability. There has historically been a bias towards avoiding new technology, deploying only when it has been thoroughly vetted across the industry.

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Topics: Customer Experience, Voice of the Customer, Analytics, Contact Center, AI and Machine Learning, agent management, Customer Experience Management, Field Service, customer service and support

Vindicia Showcases Bundling and Subscription Intelligence

Posted by Stephen Hurrell on Oct 20, 2021 3:00:00 AM

The subscription business model has seen much growth in all aspects of the market in recent years. Now considered the standard for the digital age, the model’s implementation travels parallel to rising technology, leading to the demand for newer functionality and tools. As more and more vendors create their own versions, and as the subscription model is increasingly adopted, technology solutions are also advancing to support a broader range of products and services, as well as industries.

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Topics: Sales, Subscription Billing, Subscription Management, partner management

Use External Data Platform to Improve Analytics

Posted by David Menninger on Oct 19, 2021 3:00:00 AM

Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external data source identified is social media, followed by demographic data from data brokers. Organizations also identified government data, market data, environmental data and location data as important external data sources. External data is not just part of ML analyses though. Our research shows that external data sources are also a routine part of data preparation processes, with 80% of organizations incorporating one or more external data sources. And a similar proportion of participants in our research (84%) include external data in their data lakes.

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Topics: Analytics, Business Intelligence, Internet of Things, Data, Digital Technology, Lease Management, AI and Machine Learning, Streaming Data, Streaming Analytics

Calabrio Brings VoC to Larger CX Potential

Posted by Keith Dawson on Oct 14, 2021 3:00:00 AM

Tools for contact center agent management have changed considerably in the past few years. The suite of software applications has grown from those that perform core functions in scheduling and quality control to include more advanced solutions for agent guidance, integrated desktops, and workflow and automation design. One area of intense investment by vendors has been analytics, specifically for assessing customer satisfaction and hearing the “voice of the customer.”

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Topics: Customer Experience, Voice of the Customer, Contact Center, agent management, Customer Experience Management, customer service and support

Pricing Optimization Software Helps Maximize Revenue

Posted by Stephen Hurrell on Oct 13, 2021 3:00:00 AM

Price management and optimization is not a new discipline, but until now, it has been restricted to particular industries — such as discrete manufacturing and chemicals — where there are potentially hundreds if not thousands of stock-keeping units covering many interdependent products.

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Topics: Subscription Management, Revenue Management, profitability management, pricing management

Strategic Planning for Performance Management

Posted by Mark Smith on Oct 12, 2021 3:00:00 AM

Strategic planning has always been difficult. But it is even more so in this age of rapid digital transformation and the pressure of business continuity, which has introduced disruptive changes. What’s needed, ironically, is a methodical approach to how an organization manages strategic planning to allow for beneficial disruption that is not avoidable, balancing finance and operations, engaging existing expertise and factoring in technology to ensure that new initiatives can be strategically aligned to the goals and aspirations of the organization. In essence, the essential foundation for performance management is planning that can ensure its alignment or optimization in order to reach strategic objectives.

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Topics: Performance Management, Business Continuity, Digital transformation, Digital Business, Digital Security, Digital Communications, Experience Management

Data Virtualization Brings Data Together Quickly and Easily

Posted by David Menninger on Oct 7, 2021 3:00:00 AM

The technology industry throws around a lot of similar terms with different meanings as well as entirely different terms with similar meanings. In this post, I don’t want to debate the meanings and origins of different terms; rather, I’d like to highlight a technology weapon that you should have in your data management arsenal. We currently refer to this technology as data virtualization. Other similar terms you may have heard include data fabric, data mesh and [data] federation. I’ll briefly discuss these terms and how I see them being used, but ultimately, I’d like to share with you some research that shows why data virtualization can be valuable, regardless of what you call it.

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Topics: Analytics, Data Governance, Data Integration, Data, Digital Technology, data lakes

Alteryx Tackles Analytics Ops

Posted by David Menninger on Oct 5, 2021 3:00:00 AM

Alteryx is a data analytics software company that offers data preparation and analytics tools to simplify and automate data wrangling, data cleaning and modeling processes, enabling line-of-business personnel to quickly access, manipulate, analyze and output data. The platform features tools to run a variety of analytic functions such as diagnostic, predictive, prescriptive and geospatial analytics in a unified platform, and can connect to various data warehouses, cloud applications, spreadsheets and other sources.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Data, AI and Machine Learning

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