Ventana Research Analyst Perspectives

The Stupidity of KPIs in Business Analytics

Posted by Mark Smith on Aug 23, 2012 11:26:45 AM

In my last rant, on business analytics and the pathetic state of dashboards, I pointed out significant flaws in business intelligence software created by technology providers and in how it is being deployed by business and IT. Now I want to follow up with some insight on disconnects to a critical asset that is essential to the success of business analytics. I mean key performance indicators (KPIs), a term used in inaccurate ways that have diminished the value of the concept for business.

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Topics: Sales Performance, Social Media, Supply Chain Performance, Sustainability, KPI, IT Performance, Key Performance Indicators, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance