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        Ventana Research Analyst Perspectives

        Is your organization prepared for the increasingly sophisticated and pervasive cyber threats that are challenging enterprise CIOs and IT leaders? Our previous analyst perspective underscored the importance of protecting digital assets and driving business growth with Continuous Threat Exposure Management (CTEM) — a proactive approach to identifying and managing cyber threats. In this perspective, we delve into the crucial business and technology considerations that enterprises must weigh when...

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        Topics: Digital Technology, Digital Security, Security Posture, Threat Management, Threat Landscape, SOC, Continuous Threat Exposure Management, CTEM

        Cyber threats are becoming more sophisticated and pervasive, posing a major challenge for CIOs and IT leaders. To protect their digital assets and drive business growth, they need a new approach to security: Continuous Threat Exposure Management (CTEM). CTEM software continuously monitors and manages the enterprise’s exposure to cyber risks, enabling a swift and effective response to any security incident. In this analyst perspective, we will explore how CTEM software works, why it is essential...

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        Topics: Digital Technology, Digital Security, Security Posture, Threat Management, Threat Landscape, SOC, Continuous Threat Exposure Management, CTEM

        The migration of on-premises applications to the cloud has become more than just a technological shift; it’s a strategic imperative for enterprises. This transition, driven by the need for competitiveness, agility and responsiveness in a rapidly evolving business environment that operates at the speed of digital, is not a simple task. It requires a careful balance between the technology roadmap and the strategic business objectives of the organization.

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        Topics: Cloud Computing, Digital Technology, CloudOps, Migration

        Ventana Research recently announced its 2024 Market Agenda for Digital Technology. This agenda is designed to provide expertise to enterprises across various industries, helping them prioritize technology investments that enhance workforce effectiveness, customer engagement and enterprise agility. Digital Technology is especially important for CIO and Chief Digital Officers looking to rationalize and modernize their IT portfolio. Our expertise will see a significant expansion on this topic in...

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        Topics: Business Continuity, Cloud Computing, IT Service Management, Digital Technology, Digital Security, Observability, DevOps and Platforms, IoT and Edge Computing, Intelligent Automation, ITOps

        Imagine a world where artificial intelligence (AI) seamlessly integrates into every facet of your business, only to subtly distort your data and skew your insights. This is the emerging challenge of AI hallucinations, a phenomenon where AI models perceive patterns or objects that do not exist or are beyond human detection.

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        Topics: Digital Technology, AI and Machine Learning

        Ventana Research has announced its market agenda for 2024, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology industry. Our research and insights are backed by our expertise and independence, and we do not share our Market Agenda or our market research, including analyst and market perspectives, with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Digital Technology, Operations & Supply Chain, AI, Digital Business, Analytics & Data, Office of Revenue

        Discussion about potential deployment locations for analytics and data workloads is often based on the assumption that, for enterprise workloads, there is a binary choice between on-premises data centers and public cloud. However, the low-latency performance or sovereignty characteristics of a significant and growing proportion of workloads make them better suited to data and analytics processing where data is generated rather than a centralized on-premises or public cloud environment. ...

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        Topics: Cloud Computing, Internet of Things, Data, Digital Technology, Analytics & Data, operational data platforms, Analytic Data Platforms, AI and Machine Learning

        As articulated in Ventana Research’s Data Platforms Buyer’s Guide and DataOps Buyer’s Guide research, the combination of cloud computing and advanced analytics has lowered the cost of storing and processing large volumes of data, accelerating the emergence of new data platform and data operations products that enable organizations to gain operational efficiency and competitive advantage. The right combination of data platform and data management products is essential to ensure that the right...

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        Topics: Data Management, Data, Digital Technology, data operations, Analytics & Data, operational data platforms, Analytic Data Platforms

        In the evolving landscape of business operations, intelligent automation has emerged as a key driver of productivity, operational efficiency and workforce satisfaction. Each facet of an organization perceives the value of automation through the lens of its unique objectives and goals. In a previous perspective, I shared the reasons why enterprise organizations are leaning towards automating business and technology workflows, highlighting three pivotal business and technology trends that are...

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        Topics: Digital Technology, robotic automation

        The phrase ‘big data’ may have largely gone out of fashion, but the concept of storing and processing all relevant data continues to be important for enterprises seeking to be more data-driven. Doing so requires analytic data platforms capable of storing and processing data in multiple formats and data models. This will be an important focus for the forthcoming Data Platforms Buyer’s Guide 2024. 

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        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, Analytics & Data, AI and Machine Learning
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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