Ventana Research Analyst Perspectives

Vendavo Builds Price and Revenue Optimization into Business Processes

Posted by Ventana Research on Sep 1, 2016 9:01:55 AM

Vendavo is a vendor of business-to-business (B2B) price and revenue optimization software, which I have written about. A major focus of the conference sessions this year at the company’s annual user group meeting was on practical approaches to successful price optimization initiatives. While this category of software has been achieving increasing acceptance, penetration is still limited in the B2B segment, which includes, for example, industrial goods and services.

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Topics: Big Data, Sales Performance, Customer Performance, Operational Performance, Business Analytics, Business Performance, Financial Performance, Vendavo, price, pricing, optimization, revenue, cu