Ventana Research Analyst Perspectives

Modernizing PIM for Product Experience Management

Posted by Mark Smith on Jun 25, 2020 6:00:00 AM

Today’s businesses must manage a continually expanding array of data, content and digital assets as well as satisfy the demands of consumers for comprehensive product information. Addressing these challenges requires unified processes and automated systems and, most importantly, the ability to augment and enrich product information. Our earlier PIM research found that more than half (52%) of organizations have incompatible tools and almost half (48%) must cope with disparate forms of data. These are situations that lead to wasted time and inefficiency in checking for errors and reconciling data across systems.

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Topics: Sales, Customer Experience, Marketing, PIM, Digital Technology, Operations & Supply Chain, Intelligent CX, product experience management, PXM

Stibo Systems Continues to Advance PIM for Business and IT

Posted by Mark Smith on Dec 20, 2015 6:42:30 PM

Stibo Systems has been providing product information management (PIM) software for decades. Its work has helped many organizations worldwide take control of their product information by developing a master definition that can be published across many channels from Web to digital to print. We recognized its work with customers Delta Faucet and Masco Corp. in our 2015 Ventana Research Leadership Award in Information Management. In 2014 Stibo Systems customer Brady Corp. won a similar award for Information Optimization. I have made it clear  that in our view, when it comes to use all kinds of product content and data in business processes, product information management trumps master data management. Delivering value to business with PIM is much different than managing data infrastructure with MDM. There has been much angst in varying industry analyst views on this market segment. We analyze and rate vendors more rigorously than analyst firms that look at them only through an IT lens. Our methodology and framework put business first and IT second, and that shapes how we score vendors in PIM, MDM and other aspects of the software industry.

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Topics: Master Data Management, Sales, Sales Performance, Supply Chain Performance, Customer Experience, MDM, Mobile Technology, PIM, Stibo Systems, Customer Performance, Operational Performance, Business Performance, Cloud Computing, Financial Performance, Information Management, Business Performance Management (BPM), Financial Performance Management (FPM), Information Optimization, Product Information Management

The Business of Sales and Marketing – Our Research Agenda for 2013

Posted by Mark Smith on Jan 15, 2013 9:56:54 AM

Most organizations see improving the effectiveness of sales as a way to increase productivity. Those organizations that take advantage of the latest sales applications and technology are finding themselves with a competitive advantage, but many organizations lack the time and resources to assess and deploy appropriate platforms. That’s a shame, since most sales organizations have plenty to improve in their selling, forecasting, incentives and planning according to our latest research on sales performance management. We found a high demand even for many of the basics; for instance, many organizations still use personal spreadsheets or outdated applications that are costly to manage. At the same time, marketing organizations are investing heavily to be more revenue- and sales-focused to ensure they maintain relevance and contribute to their organizations’ performance and profitability. Both sales and marketing have fixated on specific processes and how they can work better together.

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Topics: Sales, Sales Performance, Marketing, PIM, Sales Compensation, Sales Forecasting, Operational Performance, Business Performance, Financial Performance, CPQ, CRM, Product Information Management, SFA

Informatica Goes Heiler for PIM and Product Information Management

Posted by Mark Smith on Oct 2, 2012 11:02:58 AM

Informatica is a Hot vendor when it comes to our Value Index for Data Integration. When it comes to meeting the business need for consistent and high-quality product information, Informatica just raised its prospects with its announced takeover of Heiler Software. Until now, Informatica has lacked a product information management (PIM) offering. Germany-based Heiler Software, whose presence has continued to grow in Europe and North America, was recently ranked as a Hot Vendor in our Value Index for Product Information Management, as you can read in our no-cost executive report. Informatica’s purchase brings complementary products together from one supplier and will help organizations provide a higher quality and volume of product information throughout business processes, and help place business, rather than IT, in the role of creating, using and sharing information.

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Topics: Sales Performance, Supply Chain Performance, MDM, PIM, Operational Performance, Business Performance, CIO, Customer & Contact Center, Data Governance, Financial Performance, Information Management, Product Information Management

Stibo Is Red Hot for Product Information Management

Posted by Mark Smith on Aug 13, 2012 10:17:57 AM

When it comes to managing product information, organizations know they have room for improvement; only 27 percent trust their efforts completely, and less than a fifth (19%) are very satisfied with them. Almost half (48%) say they have too many incompatible tools, while 41 percent do not have a centralized information repository and 45 percent use a manual process to create a single complete, consistent and reliable product record. All of these facts and more from our product information management (PIM) benchmark indicate that businesses need a set of integrated processes and applications to meet their responsibilities. The benchmark found that adaptability, functionality and usability top technology and vendor considerations among the core components of our Value Index methodology.

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Topics: Sales Performance, Supply Chain Performance, MDM, PIM, Operational Performance, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Information Management (IM), Product Information Management

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