Ventana Research Analyst Perspectives

Dynamic Insights Research on Sales Analytics Guides Innovation, not Evolution

Posted by Mark Smith on Oct 4, 2019 7:00:00 AM

Having effective analytics enables businesses to understand far better than ever before the data they’re collecting, and to do so in greater volumes and more forms. These new capabilities are especially relevant to sales organizations. When applied to sales data, analytics can help sales teams achieve quotas and forecast more consistently, as well as understand the impacts of incentives and maximize the potential of territories, all of which help improve sales performance. These benefits provide the foundation for a business case to adopt analytics tools that generate information to guide actions and decision-making for sales organizations.

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Topics: Customer Experience, Voice of the Customer, business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Digital Technology, Digital Commerce, blockchain, natural language processing, data lakes, Intelligent CX, AI and Machine Learning, subscription management, agent management

Dynamic Insights from Research on Finance Analytics

Posted by Robert Kugel on Sep 19, 2019 8:30:00 AM

By itself, data isn’t useful for business; the application of analytics is necessary to transform data into actionable information. Data analysis of one sort or another has long been a core competence of finance departments, applied to balance sheets, income statements or cash flow statements. Today, however, Finance must go beyond these basics by expanding the scope of the data being examined to include all financial and operational information that can yield actionable insights. Analysis thus should include, for example, data from the systems that manage sales operations, human resources and field service and that data must be available to all departments and applications that need it.

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Topics: Customer Experience, Human Capital Management, Voice of the Customer, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Information Management, Internet of Things, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, ERP and Continuous Accounting, blockchain, natural language processing, robotic finance, Predictive Planning, candidate engagement, Intelligent CX, Conversational Computing, Continuous Payroll, AI and Machine Learning, revenue and lease accounting, collaborative computing, mobile computing, subscription management, total rewards management, intelligent marketing, intelligent sales

Plenty of Opportunity for Growth at Qlik

Posted by Ventana Research on Sep 18, 2019 7:00:00 AM

We are happy to offer some insights on Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology

Microsoft Motivates Businesses to Examine BI Options

Posted by Ventana Research on Sep 16, 2019 7:00:00 AM

We are happy to offer some insights on Microsoft drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology

Looker Looks to a New Future with Google

Posted by Ventana Research on Sep 13, 2019 7:00:00 AM

We are happy to offer some insights on Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology