Ventana Research Analyst Perspectives

Profitability Management: A CFO Priority to Gain Competitive Advantage

Posted by Robert Kugel on Feb 22, 2021 3:00:00 AM

Profitability management produces a sustainable competitive advantage but by 2025 only one-third of companies will have implemented a profitability management initiative, explains Ventana Research SVP and Research Director Robert Kugel. This brief video shows why FP&A organizations must be part of a profitability management approach to pricing and costing.

HubSpot Video
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Topics: FP&A, Office of Finance, Sales Operations, CFO, Profitability, Price and Revenue Management

The Business Continuity Imperative: The Selling Experience and Sales Performance Agenda

Posted by Mark Smith on May 17, 2020 3:00:00 AM

Sales plays a lead role in the revenue and growth of every organization. Whether the selling is direct or indirect, what happens in the sales department has ramifications that are perilous to underestimate. The imperative to maintain business continuity becomes painfully clear in a global pandemic, and that imperative demands that organizations cultivate sales excellence. This effort should start with leadership and engage sales operations, management and professionals with the objective of building customer relationships that can survive the test of time. The health of a sales organization hinges on an effective selling experience, and this requires technology investments that enable leaders to not just manage sales performance but help inspire it every single day.

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Topics: Sales, Sales Performance, Sales Operations, Business Continuity, CFO, Sales Performance Management, sales enablement

Managing Sales Compensation Requires Commitment

Posted by Ventana Research on Jan 21, 2015 9:17:18 AM

Sales organizations are under constant pressure to maximize their potential. To accomplish this they need to integrate their people and processes with those of the finance and operations groups and have access to all available information and useful technology. This is particularly true in the area of sales compensation, which when managed properly recognizes accomplishments, rewards success and motivates people. However, we find that few sales organizations take a comprehensive approach to sales compensation management.

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Topics: Sales, Sales Performance, Sales Compensation, Sales Operations, Operational Performance, Financial Performance, commission

The Sales Forecast Requires Commitment not Status Quo

Posted by Mark Smith on Feb 27, 2014 8:03:39 AM

In today’s highly competitive sales environment, where success depends on meeting the specific needs of buyers, an accurate and timely sales forecast is a critical tool for optimizing business outcomes. I discussed this as part of our 2014 research agenda for sales, noting that linking the forecast to commissions, quotas and territories is a requirement for success. We recently completed new benchmark research on sales forecasting to ascertain the state of the processes and technology sales organizations use. This research continues to find less than adequate efforts by organizations to improve their sales forecasting process and insufficient information about the full revenue potential from accounts and customers.

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Topics: Sales, Sales Performance, Supply Chain Performance, Sales Forecasting, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Information Applications, Information Management, SFA

Xactly Helps Sales Go Mobile and Get Smarter with Incent 8

Posted by Mark Smith on May 24, 2012 9:46:15 AM

Businesses aim to make their sales function as productive as possible, but they don’t always support that goal with investment in technology. I recently wrote about sales needing a swift technology kick. Sales application vendor Xactly provides a boot with the release of Xactly Incent 8 and will make parts of the application suite available from the Apple App Store for the iPad in the coming weeks.

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Topics: Mobile, Sales, Sales Operations, Uncategorized, Compensation, CRM, Sales Performance Management, SFA

Excentive Provides a Simpler Path to Total Compensation Management

Posted by Mark Smith on Sep 30, 2011 2:26:14 AM

Retaining talent and managing financials related to compensation should be a top priority for the HR and finance functions of companies, and many of them realize this. In our recent benchmark research in total compensation management, 72 percent of participants said it’s important or very important to have a compensation system aligned to their processes. One newer provider to the market, Excentive, started in 2002 in Europe and expanded globally in 2009. Its Excentive Compensation Cockpit supplies more than just a managerial view of compensation; it’s a total compensation management application that enables users to design and model compensation across an entire workforce or for the specific needs of the sales and service lines of business.

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Topics: Performance Management, Sales Performance, Human Capital Management, Sales Compensation, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Financial Performance, Workforce Performance, Compensation, Excentive, Talent Management, Workforce Analytics

Varicent Improves Sales Operations Efficiency

Posted by Mark Smith on Aug 31, 2011 9:57:21 AM

Sales organizations strive to maximize the performance of their staffs to meet quotas and revenue targets in an efficient manner. This focus is part of my agenda to help organizations innovate and maximize revenue in sales. To achieve this requires automation of various sales activities including compensation, incentives, quota development, territory optimization, channel management, analytics and planning. Varicent is focused on these aspects of sales, offering software deployable in three ways: rented in the cloud, hosted for easier management or purchased for use inside the organization. My last analysis of the company and its products was part of our 2011 Value Index for Sales Performance Management; in it we rated Varicent a Hot Vendor overall across our seven evaluation categories applied to its application suite. That analysis included our analysis of Varicent SPM version 7 that made significant advances in the use and process of managing compensation and incentives but also the rest of their application portfolio from territory management, sales quota management and channel management. 

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Topics: Sales, Sales Performance, Social Media, Marketing, Revenue Performance, Sales Force Automation, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, CMO, CRM, Sales Performance Management, SFA, Varicent

Get the Most from Dreamforce for Your Sales Force

Posted by Mark Smith on Aug 30, 2011 12:27:29 PM

Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference. 

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Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Marketo, Merced Systems, Qvidian, Revenue Performance, Sales Force Automation, Sales Operations, Zilliant, Zyme Solutions, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA, Varicent, Vendavo, Xactly

Cloud9 Delivers Sales Forecasting

Posted by Mark Smith on Aug 29, 2011 10:41:10 AM

If you want to hit the booking and revenue targets required to operate a business, you have to manage your sales forecast and pipeline. Optimally you should be able to monitor and act upon them any day of the week and make adjustments whenever you need to. Unfortunately, most organizations have to wait until they finish their manual efforts at the end of the month or quarter, or they miss critical changes in deals and behavior because they rely only on reporting from their sales force automation (SFA) software.  

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Topics: Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Revenue Performance, Sales Force Automation, Sales Forecasting, Sales Operations, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance, CFO, Cloud9 Analytics, CMO, CRM, Sales Performance Management, SFA

Callidus Muscles Up With ForceLogix – But Can It Step Up to the Plate?

Posted by Mark Smith on Dec 31, 2010 1:09:11 PM

In a very quiet and very subtle move, Callidus Software  (NASDAQ: CALD) has offered to purchase the assets of ForceLogix for about $3.75 million. This sales applications software company provides sales coaching software to help sales managers realize the full value of their sales representatives. In 2010, Callidus Software entered into an OEM agreement to embed ForceLogix within a new offering called Sales Coaching; it clearly concluded that the opportunity to expose the application to further opportunities in its customer base was too important for ForceLogix to be allowed  to continue to operate independently, and so it used some of its stated cash position of almost $11 million at end of September. This step into a pre-sales and sales management application is a key move toward expanding its sales performance management position. I would guess that Callidus sees some significant revenue growth in 2011 and beyond for its purchase.

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Topics: Sales Performance, Salesforce.com, Sales Coaching, Sales Effectiveness, Sales Operations, Operational Performance, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Workforce Performance, Callidus Software, Sales Performance Management

Sneak Preview and Analysis: Oracle Fusion Applications for CRM and Sales Organizations

Posted by Mark Smith on Nov 28, 2010 10:23:35 AM

At Oracle OpenWorld this week the company announced its next generation of business applications call Oracle Fusion Application ,  , which Larry Ellison touted in his closing day keynote at last year's conference, as I noted then. I attended the conference partly to learn what Oracle is doing in providing applications for sales organizations. In the late 1990s Siebel Systems introduced customer relationship management (CRM), which proved to be the next generation of sales-assisting technology after sales force automation (SFA). Since Oracle acquired Siebel a few years ago, it has advanced CRM through its own products and those acquired with PeopleSoft, and more recently with the Oracle OnDemand offerings. At OpenWorld Oracle began the formal  unveiling of next generation applications called Oracle Fusion Applications for CRM. Under this umbrella is a portfolio of applications designed to help lines of business with specific activities and processes, especially those involving sales operations and managers.
I was eager to attend a session at OpenWorld that had the phrase sales performance management (SPM) in its title because Oracle has not explicitly recognized this as a category for sales applications and also other sessions on its new approach to sales applications. More than five years ago our firm defined SPM as a category and since then has provided research and education on it. More and more sales organizations are adopting applications in this category to replace their SFA and CRM applications; SPM includes applications for managing incentives and rewards, compensation, goals, coaching, assets, territory, quotas and other sales functions not well addressed by those older applications. The need for these types of applications is clear from our benchmark research on SPM, which found only 13 percent of organizations to be very satisfied with SFA and many organizations rating other applications more important than it to their sales operations and performance.

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Topics: Sales Performance, Sales Operations, Operational Performance, CRM, Sales Performance Management

Sneak Preview and Analysis: Oracle Fusion Applications for CRM and Sales Organizations

Posted by Mark Smith on Nov 26, 2010 5:09:45 PM

At Oracle OpenWorld this week the company announced its next generation of business applications call Oracle Fusion Application ,  , which Larry Ellison touted in his closing day keynote at last year's conference, as I noted then. I attended the conference partly to learn what Oracle is doing in providing applications for sales organizations. In the late 1990s Siebel Systems introduced customer relationship management (CRM), which proved to be the next generation of sales-assisting technology after sales force automation (SFA). Since Oracle acquired Siebel a few years ago, it has advanced CRM through its own products and those acquired with PeopleSoft, and more recently with the Oracle OnDemand offerings. At OpenWorld Oracle began the formal  unveiling of next generation applications called Oracle Fusion Applications for CRM. Under this umbrella is a portfolio of applications designed to help lines of business with specific activities and processes, especially those involving sales operations and managers.
I was eager to attend a session at OpenWorld that had the phrase sales performance management (SPM) in its title because Oracle has not explicitly recognized this as a category for sales applications and also other sessions on its new approach to sales applications. More than five years ago our firm defined SPM as a category and since then has provided research and education on it. More and more sales organizations are adopting applications in this category to replace their SFA and CRM applications; SPM includes applications for managing incentives and rewards, compensation, goals, coaching, assets, territory, quotas and other sales functions not well addressed by those older applications. The need for these types of applications is clear from our benchmark research on SPM, which found only 13 percent of organizations to be very satisfied with SFA and many organizations rating other applications more important than it to their sales operations and performance.

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Topics: Sales Performance, Sales Operations, Operational Performance, Customer & Contact Center, CRM, Sales Performance Management

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