On the first morning of the Pitney Bowes (PB) Insights 2012 User Conference in New Orleans I had the opportunity to meet with John O’Hara, president of Pitney Bowes Software, and his management team. Given the staid reputation of the company, I expected to encounter more formal behavior and a highly structured meeting format. Instead I met an engagingly curious and purposeful management team with a fresh perspective and a portfolio of products that puts the company in the middle of the business intelligence (BI) revolution towards enabling analytics and actions into business. PB has been able to use the income from its traditional postage business to acquire a variety of agile, fast-growing software companies. Its products now span customer analytics, unified communications, location intelligence, data quality and information management. Here are some observations on what I saw at the conference.