Ventana Research Analyst Perspectives

About the Analyst

Ventana Research

Ventana Research is the most authoritative and respected market research and advisory services firm focused on both business and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology for your organization.

Recent Posts

The Business Continuity Imperative: The Agent and Customer with Contact Centers in 2020 and Beyond

Posted by Ventana Research on Jun 21, 2020 6:00:00 AM

Contact centers play a substantial role in an organization’s success. The customer journey is engaged here, at each moment of interaction. Agents, whether human or machine-driven, are intrinsic to the customer experience and the value of the contact center. Customers are essential to an organizations’ overall business potential because they generate revenue. In a black-swan event, demand for customer service may spike or dip, so in these situations it’s of the essence that agents get the attention they deserve. In challenging times, a “customer-first” mentality tends to take hold — this is natural, but in focusing on satisfying customers, business leaders too often forget that the agent experience is essential to effective customer engagement. Fulfilling this objective requires contact center technology designed for this purpose. An organization’s agility and ability to invest adequate time and resources into agents is essential for its sustainability and contact center effectiveness.

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Topics: Sales, Customer Experience, Marketing, Office of Finance, Voice of the Customer, Analytics, Data, Product Information Management, Digital Technology, Operations & Supply Chain, Conversational Computing

Plenty of Opportunity for Growth at Qlik

Posted by Ventana Research on Sep 18, 2019 7:00:00 AM

We are happy to offer some insights on Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology

Microsoft Motivates Businesses to Examine BI Options

Posted by Ventana Research on Sep 16, 2019 7:00:00 AM

We are happy to offer some insights on Microsoft drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology

Looker Looks to a New Future with Google

Posted by Ventana Research on Sep 13, 2019 7:00:00 AM

We are happy to offer some insights on Looker drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology

Tableau Adopts New Enterprise Focus in Analytics and BI

Posted by Ventana Research on Sep 11, 2019 7:00:00 AM

We are happy to offer some insights on Tableau drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. Earlier this year we published the Ventana Research Value Index: Analytics and Business Intelligence 2019, the distillation of a year of market and product research efforts by Ventana Research. We then developed three additional Value Indexes on Analytics and BI focusing on mobile, embedded and collaborative capabilities. Because each is a critical aspect of modern business intelligence, we developed specific criteria for each in order to provide an in-depth look at features geared specifically to mobile, embedded and collaborative use.

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Topics: Data Science, Mobile, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology