Organizations are accelerating their digital transformation and looking for innovative ways to engage with customers in this new digital era of data management. The goal is to understand how to manage the growing volume of data in real time, across all sources and platforms, and use it to inform, streamline and transform internal operations. Over the years, the adoption of cloud computing has gained momentum with more and more organizations trying to make use of applications, data, analytics and self-service business intelligence (BI) tools running on top of cloud-computing infrastructure in order to improve efficiency. However, cloud adoption means living with a mix of on-premises and multiple cloud-based systems in a hybrid computing environment. The challenge is to ensure that processes, applications and data can still be integrated across cloud and on-premises systems. Our research shows that organizations still have a significant requirement for on-premises data management but also have a growing requirement for cloud-based capabilities.
Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago. The analytics software market is quite mature and products from any of the vendors we assess can be used to effectively deliver information to help your organization improve its operations. However, it’s also interesting to see how much the market continues to advance and how much investment vendors continue to make.
Topics: Big Data, Key Performance Indictors, embedded analytics, exadata, Analytics, Business Collaboration, Business Intelligence, Collaboration, Data Preparation, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning, collaborative computing, mobile computing
There is no doubt that the pandemic has accelerated the existing need for new technology that can help sales professionals do their jobs well in this quickly evolving market. In addition, market trends are driving the need for functionality that is aimed at the front-line sales professional and the manager, highlighting the demand for tools that can help arrest the decline in quota attainment, as well as helping salespeople supplement their traditional focus on sales quotas with activities such as prospecting.
Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.
Businesses are transforming their organizations, building a data culture and deploying sophisticated analytics more broadly than ever. However, the process of using data and analytics is not always easy. The necessary tools are often separate, but our research shows organizations prefer an integrated environment. In our Data Preparation Benchmark Research, we found that 41% of participants use Analytics and Business Intelligence tools for data preparation.
Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI and Machine Learning