Ventana Research Analyst Perspectives

Microstrategy’s Mobile Vision Mobilizes Business

Posted by Ventana Research on Jul 25, 2012 12:18:06 PM

On the heels of the release of his new book, The Mobile Wave, Microstrategy’s CEO Michael Saylor delivered an interesting keynote at Microstrategy World in Amsterdam this past week. Unlike other keynotes we’ve seen at various supplier conferences, the presentation was not a sales pitch. There was no reference to the fact that the company was simultaneously launching MicroStrategy 9.3, a major new release of its flagship offer. The presentation focused almost entirely on the rise of mobile computing and its ability to change the world. Saylor sees the Apple iPad at the heart of the mobile revolution, and notes that BI capabilities delivered through the device are displacing paper and people within organizations. The iPad’s 10-inch screen, which can display 90 percent of printed pages, is the key for companies to unlock the shackles of the physical office environment. Between the lines, it’s easy to read that Microstrategy is betting a lot on mobile and on the iPad.

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Topics: Microsoft, MicroStrategy, Mobile, Sales Performance, Google, IT Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Information Applications, Nexus 7, Surface, digital technology