If you follow my writing, you’ve seen blog posts with titles such as Industry Exposé: Technology Vendors Skew Analysts and Influencers and Industry Analyst Art or Fiction: Questionable Technology Predictions, so it should be no surprise I can’t resist an opportunity to talk about a little bit of insanity on the part of technology suppliers and industry analysts about social media.
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Topics: Sales Performance, Social Media, Supply Chain Performance, IT Performance, Operational Performance, Business Intelligence, Business Performance, CIO, Customer & Contact Center, Financial Performance, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Twitter, Workforce Performance, CMO, COO, Industry Analyst, Technology Vendors
Industry Exposé: Technology Vendors Skew Analysts and Influencers
Posted by
Mark Smith on Oct 5, 2012 12:05:58 PM
In my more than a decade of writing on the trends and direction of the technology industry, occasionally I have talked about the dark side of technology industry analysts. In that vein, I wrote about the diminishing science of research in technology analyst firms, which has impacted the quality of the analysis and advice given by analysts. It built on my previous post on Why Bad Research Could Jeopardize Your Business. Unfortunately, the ethics and morals in the technology analyst industry have not gotten a lot better since I wrote those pieces, especially when it comes to the objectivity and independence of the research. Now it is time to provide shed light on the financial bias of written research and blogs by industry analysts and the firms they represent and publish under in coverage and rating of technology vendors.
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Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Market Research, Research, IT Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, CMO, Industry Analyst, Influencers, Technology Vendors
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