Ventana Research Analyst Perspectives

AI in Business: Hypocrisy and Opportunity

Posted by Mark Smith on Jun 6, 2018 8:17:49 AM

We now are well beyond the year depicted in 2001: A Space Odyssey, a cinematic perspective on the future of artificial intelligence in which HAL 9000, a computer, is able to simulate human behavior and control machines. Anyone reviewing the past two years of marketing around AI in the business technology industry can be forgiven for believing that we have arrived at the futuristic state Stanley Kubrick imagined. We have not.

Read More

Topics: Analytics, Business Intelligence, Cloud Computing, Collaboration, data science, Internet of Things, Mobile, Big Data, Data Integration, Data Governance, Data Preparation, Information Optimization, Machine Learning, Customer Experience, Billing and Recurring Revenue, Contact Center, Customer Analytics, Customer Engagement, Customer Service, Workforce Optimization, digital technology, collaboration for business, Cybersecurity, Machine Learning and Cognitive Computing, Mobile Technology

Beyond Digital Transformation: Effective Technology Innovation in 2018

Posted by Mark Smith on May 7, 2018 12:56:06 AM

Advancing the potential of any business requires continuous improvement in the processes and technology that support it. Many companies have embraced attempts at a digital transformation, and it’s become a goal to which organizational resources and budgets have been dedicated around the globe.

Read More

Topics: Analytics, Business Intelligence, Cloud Computing, Collaboration, data science, Internet of Things, Mobile, Big Data, Data Integration, Data Governance, Data Preparation, Information Optimization, Machine Learning, Customer Experience, Billing and Recurring Revenue, Contact Center, Customer Analytics, Customer Engagement, Customer Service, Workforce Optimization, digital technology, collaboration for business, Cybersecurity, Machine Learning and Cognitive Computing, Mobile Technology, Wearable Computing, Human Capital Management, Marketing, Digital Marketing, Digital Commerce, Marketing Performance Management, mobile marketing, Pricing and Promotion Management, Product Information Management, Office of Finance, Operations & Supply Chain, Sales

MicroStrategy Deepens Potential of Analytics and BI Platform

Posted by David Menninger on May 17, 2017 9:11:55 AM

I recently attended the MicroStrategy World conference, which was held in Washington, D.C. and it celebrate its 20th anniversary, which is why MicroStrategy hosted the event near its headquarters. Over the past 20 years, the market and technology for business intelligence and analytics have significantly changed, and in several changes, MicroStrategy has been at the forefront. Now is a good time to examine the company’s position in the market and its latest offerings in context of the analytics market direction that I recently presented.

Read More

Topics: Analytics, Business Intelligence, digital technology, Big Data, Mobile Technology

Supercharge Sales Analytics with Digital Technologies

Posted by Mark Smith on May 12, 2017 8:44:07 AM

Our firm regularly explores the impacts of new technologies on business. Analytics is foremost among recently emerging technologies, which our benchmark research consistently confirms. In our research on next-generation sales analytics, fourth-fifths (82%) of participating organizations cited analytics as the most important technology trend for sales; however, several other technologies also are adding power and flexibility to the use of sales analytics.

Read More

Topics: Analytics, Machine Learning Digital Technology, Big Data, Machine Learning and Cognitive Computing, Product Information Management, Sales, Digital Commerce, Sales Enablement and Execution, Sales Performance Management, Sales Planning and Analytics, Office of Finance, Cloud Computing, Mobile Technology, Collaboration

New Generation of Sales Analytics Can Optimize Revenue Potential

Posted by Mark Smith on Apr 27, 2017 11:22:52 AM

I have been following advances in sales analytics since the 1990s. Over the last five years, however, I have seen evolution, not innovation. In most cases the information that analytics provides is too complicated and not contextualized enough for sales people who are not analytics experts to understand, let alone take action on. As I pointed out in my 2017 research agenda on sales, analytics is essential for planning that improves the impacts of sales efforts and meets the goals of the organization.

Read More

Topics: Machine Learning Digital Technology, Big Data, Machine Learning and Cognitive Computing, Product Information Management, Sales and Operations Planning, Sales, Digital Commerce, Sales Enablement and Execution, Sales Performance Management, Sales Planning and Analytics, Analytics, Office of Finance, Cloud Computing, Mobile Technology, Collaboration