Ventana Research Analyst Perspectives

About the Analyst

Mark Smith

Mark is responsible for the overall direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint for Information Management and Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in technology for business from Performance Management, Business Intelligence, Analytics to Information Management across finance, operations and IT. Mark has held CMO, product development and research roles at companies such as SAP, META Group, Oracle and IRI Software. He has experience across major industries including banking, consumer products, food and beverage, insurance, manufacturing, pharmaceutical and retail and consumer services.

Recent Posts

The Workforce Management Value Index Assesses Technology Vendors

Posted by Mark Smith on Feb 7, 2022 3:00:00 AM

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Workforce Management 2022 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to workforce management vendors supporting the spectrum of these requirements. Using this methodology, we evaluated vendor submissions in seven categories: five relevant to the product experience ﹘ Adaptability, Capability, Manageability, Reliability and Usability ﹘ and two related to the customer experience ﹘ Total Cost of Ownership/Return on Investment and Vendor Validation.

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Topics: Human Capital Management, Learning Management, Talent Management, Workforce Management, Payroll Management, Total Compensation Management, employee experience

Workforce Management Software Brings Automation and Intelligence

Posted by Mark Smith on Feb 3, 2022 3:00:00 AM

Workforce management processes and activities, a major focus of investment and optimization efforts for decades, have undergone a huge transformation in recent years. In our view, this is mostly a function of two significant trends: the explosion of technology innovation associated with the use of artificial intelligence, machine learning and embedded analytics in many areas of a business including a range of human capital management processes and operations; and a major reframing of the employer/employee relationship stemming from the now universal emphasis on elevating the worker experience. This was becoming more of a strategic focus across most organizations before the pandemic, but the past two years has made delivering a great employee experience an essential part of operating a business. In the absence of this, employees tend to become disengaged, and many will leave. The same can be true of the customers serviced by those employees.

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Topics: Human Capital Management, Learning Management, Talent Management, Workforce Management, Payroll Management, Total Compensation Management, employee experience

Human Capital Management Market Agenda: Readiness and Resilience

Posted by Mark Smith on Feb 1, 2022 3:00:00 AM

Ventana Research recently announced its 2022 Market Agenda for Human Capital Management, continuing the guidance we’ve offered for two decades to help organizations derive maximum potential from workforce- and people-related technology investments and initiatives. In crafting this Market Agenda, we focused on three critical themes top-of-mind for both HCM vendors and buyers: Organizational readiness, workforce resilience utilizing digital technology to increase retention, and advance worker skills for career development.

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Topics: Human Capital Management, Learning Management, Workforce Management, Payroll Management, Total Compensation Management, employee experience, candidate engagement

Digital Business Market Agenda for 2022: Resilience and Readiness

Posted by Mark Smith on Jan 28, 2022 3:00:00 AM

With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to organizations that can increase their organizational resilience and workforce readiness. We are proud to provide expertise on ensuring technological effectiveness through our market research and experience in providing guidance on trends and best practices.

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Topics: Performance Management, Business Continuity, Governance, Risk & Compliance (GRC), Digital transformation, Digital Business, Digital Security, Digital Communications, Sustainability Management, Work Management, Experience Management

Ransomware Disaster for UKG & Customers: Business Continuity Required

Posted by Mark Smith on Jan 27, 2022 3:00:00 AM

The necessity of business continuity came to a reality with the pandemic in early 2020, with the requirement to avoid the risk of interruption to the fundamentals of an organization. I outlined this challenge in my perspective, “The Business Continuity Imperative: The Workforce Experience and Human Capital Management in 2020 and Beyond.” Ensuring that software in cloud computing environments is continuously available should be a business continuity priority for your organization. In fact, your own chief information, risk and operations officers should ensure your organization has the level of reliability that you expect and pay for from your software as a service provider. And does your provider perform the level of investment and protection that you would expect to protect your organization? Do you ensure the level of preparation in business continuity has been done, and do you have a disaster recovery program you can institute in a moment’s notice? Can you operate your business if critical software is not available for more than a day, week, month or longer? Unfortunately, our assertion is that by 2025, after decades of digital transformation efforts, two-thirds of organizations will not resource business continuity as an investment priority to reduce operational risk in black swan events.

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Topics: Cybersecurity, Digital Business, Digital Security, Ransomware, UKG