PivotLink is a cloud-based provider of business intelligence and analytics that serves primarily retail companies. Its flagship product is Customer PerformanceMETRIX, which I covered in detail last year. Recently, the company released an important update to the product, adding attribution modeling, a type of advanced analytic that allows marketers to optimize spending across channels. For retailers these types of capabilities are particularly important. The explosion of purchase channels introduced by the Internet and competition from online retailers are forcing a more analytic approach to marketing as organizations try to decide where the marketing funds can be spent to best results. Our benchmark research into predictive analytics shows that achieving competitive advantage is the number-one reason for implementing predictive analytics, chosen by two-thirds (68%) of all companies and by even more retail organizations.
I had a refreshing call this morning with a vendor that did not revolve around integration of systems, types of data, and the intricacies of NoSQL approaches. Instead, the discussion was about how its business users analyze an important and complex problem and how the company’s software enables that analysis. The topic of big data never came up, and it was not needed, because the conversation was business-driven and issue-specific.
Topics: Analytics, Big Data, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Datameer, Financial Performance, IBM, Information Management, Operational Intelligence, Operational Performance, PivotLink, Planview, Predictive Analytics, Sales Performance, SuccessFactors, Supply Chain Performance, Workforce Performance