Ventana Research Analyst Perspectives

Evolution of Digital Commerce Challenged by Technology Barriers

Posted by Ventana Research on Jul 28, 2016 3:23:02 AM

Businesses and customers are ready for a new generation of digital commerce technology, but implementing it is challenged by significant barriers in two basic categories: technology commoditization and the lack of an IT and business framework for delivering great customer experiences.  Regarding the first, for some companies making large IT purchases, the way an enterprise employs CAPEX and OPEX accounting practices to categorize spending on technology may be a deal-breaker when coupled with the time and resources needed to implement and maintain a product. But these subjects are increasingly relegated to the 55-minute mark of conference calls that weigh the pros and cons of available technology. Because while few organizations make a platform purchase based solely on the cheapest price, astute IT buyers now discuss and invest in analytical, data-driven tools for sales, marketing and service, deployed across Web and mobile environments, that help produce differentiated customer experiences and strengthen personalized, real-time digital commerce offerings. That leads to the second key consideration: Improving the customer experience is the top driver for almost three-quarters (74%) of organizations participating in our next-generation customer engagement benchmark research.

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Topics: Sales Performance, Social Media, Mobile Technology, Wearable Computing, Customer Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Operational Intelligence, Uncategorized, Mobile Marketing Digital Commerce

Rescuing Retail’s Mobile Customer Experience Requires New Technology

Posted by Ventana Research on Jul 13, 2016 10:05:55 AM

One aspect of living in downtown Chicago is that there’s always something going on. But as distasteful as the subject matter of certain local events can be, some proceedings can inspire perspectives on a number of topics. One that occurs to me is how the retail industry can apply the new generation of mobile and location-based technologies not only to shape the customer experience but even rescue it from challenging situations. On Nov. 30, 2015, the Chicago Tribune reported that the Black Friday protests on the city’s Magnificent Mile cost local businesses 25 to 50 percent of their expected sales. While protestors have a constitutional right to free speech, business operators also had an opportunity and a responsibility – to proactively engage customers before, during and after the tumultuous Thanksgiving holiday weekend.

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Topics: Social Media, Mobile Technology, Wearable Computing, Customer Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Operational Intelligence, Uncategorized, Mobile, Marketing Location Communication

Unifying Human Capital Management in 2016

Posted by Ventana Research on Mar 18, 2016 7:09:39 AM

Businesses and their human resource organizations feel pressure to maximize the value of their human capital in today’s intensely competitive world. Many have made or considered investments in new applications that better exploit information to efficiently recruit, engage and retain the best talent. Advanced applications not only advance these processes but also help management assess the performance of the workforce and compensate individuals fairly so that they advance their careers and find the level of employee satisfaction in the organization. A year ago I outlined the priorities in human capital management (HCM). During the past year our research found a significant number of companies lacking a unified HCM strategy that includes processes and the applications to support it. As others advance, HR organizations that are not equipped with such skills, resources and tools risk falling behind in human capital management as it contributes to business success.

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Topics: Big Data, Predictive Analytics, Governance, HCM, HR, HRMS, Workforce Management, Learning Mana, Human Capital, Mobile Technology, Wearable Computing, Customer Performance, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Financial Performance, Governance, Risk & Compliance (GRC), Information Management, Uncategorized, Financial Performance Management (FPM)

IBM Redesigns Cognos to Improve User Experience and Self-Service

Posted by Ventana Research on Jan 3, 2016 10:00:25 PM

IBM redesigned its business intelligence platform, now called IBM Cognos Analytics. Expected to be released by the end of 2015, the new version includes features to help end users model their own data without IT assistance while maintaining the centralized governance and security that the platform already has. Our benchmark research into information optimization shows that simplifying access to information is important to virtually all (97%) participating organizations, but it also finds that only one in four (25%) are satisfied with their current software for doing that. Simplification is a major theme of the IBM Cognos redesign.

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Topics: Big Data, Mobile Technology, Wearable Computing, Operational Performance, Watson analytics, Analytics, Business Analytics, Business Intelligence, Business Performance, Governance, Risk & Compliance (GRC), Information Management, Operational Intelligence, Uncategorized, Visualization, Cognos, Information Optimization, Risk & Compliance (GRC), cognos analytics

Pentaho Poised for Exploiting Internet of Things

Posted by Ventana Research on Dec 2, 2015 10:10:19 PM

PentahoWorld 2015, Pentaho’s second annual user conference, held in mid-October, centered on the general availability of release 6.0 of its data integration and analytics platform and its acquisition by Hitachi Data Systems (HDS) earlier this year. Company spokespeople detailed the development of the product in relation to the roadmap laid out in 2014 and outlined plans for its integration with those of HDS and its parent Hitachi. They also discussed Pentaho’s and HDS’s shared intentions regarding the Internet of Things (IoT), particularly in telecommunications, healthcare, public infrastructure and IT analytics.

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Topics: Big Data, Pentaho, Mobile Technology, Wearable Computing, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Governance, Risk & Compliance (GRC), Information Management, IOT, Operational Intelligence, Uncategorized, Information Optimization, Risk & Compliance (GRC)