Ventana Research Analyst Perspectives

8x8 Shows Why CCaaS and UCaaS Should be Unified

Posted by Keith Dawson on Mar 30, 2021 3:00:00 AM

The pandemic accelerated several trends in the contact-center industry that were already underway, chiefly: moving infrastructure and software applications to the cloud, and rethinking the process of managing agents. One byproduct of these trends is a renewed look at the similarities between business-phone systems (also known as unified communications, or UC) and contact center systems (CC).

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Topics: Customer Experience, Analytics, Collaboration, Contact Center, AI and Machine Learning, agent management

Robotic Process Automation is a Core Finance Competency

Posted by Robert Kugel on Mar 30, 2021 3:00:00 AM

Robotic Process Automation (RPA) has emerged as a core digital technology for finance and accounting organizations. It can drive significant gains in productivity and efficiency by automating mechanical, repetitive accounting processes in a continuous, end-to-end fashion. RPA improves efficiency, ensures data integrity and enhances visibility into processes.

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Topics: Office of Finance, Business Planning, Financial Performance Management, Price and Revenue Management, ERP and Continuous Accounting, robotic finance, Predictive Planning

Salesforce Service Cloud: Contact Center with Workforce Engagement

Posted by Keith Dawson on Mar 24, 2021 3:00:00 AM

The modern contact center relies heavily on software that enables agents to perform multiple complex tasks while simultaneously managing the customer-facing side of interactions. This has allowed CRM vendors to build tools, such as agent desktop interfaces, that control virtually all aspects of the service environment.

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Topics: Sales, Customer Experience, Voice of the Customer, Contact Center, Sales Performance Management, Workforce Management, agent management, sales enablement

The Mandate for Contact Center and Agent Management

Posted by Keith Dawson on Mar 22, 2021 3:00:00 AM

The ways in which consumers engage with organizations have changed. Long-established communication channels such as the telephone, email and company websites are still used, but many consumers now prefer to use text messages, online chat, social media, virtual agents and applications on their mobile devices to contact the company and address issues. As a result, organizations have had to add support for many new channels of customer engagement.

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Topics: Customer Experience, Contact Center, agent management

Content Guru Brings CCaaS with Confidence to US

Posted by Keith Dawson on Mar 19, 2021 3:00:00 AM

Shifts in the market due to the pandemic have upended the contact center marketplace, accelerating the inevitable migration of infrastructure to the cloud and changing the way agents are managed. The pandemic also increased the dependence customers have on contact centers in the absence of in-store buying.

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Topics: Customer Experience, Voice of the Customer, Contact Center, agent management

Salesforce Sales Cloud: Evolving to Meet the 360 Needs of Sales

Posted by Stephen Hurrell on Mar 18, 2021 3:00:00 AM

There is no doubt that the pandemic has accelerated the existing need for new technology that can help sales professionals do their jobs well in this quickly evolving market. In addition, market trends are driving the need for functionality that is aimed at the front-line sales professional and the manager, highlighting the demand for tools that can help arrest the decline in quota attainment, as well as helping salespeople supplement their traditional focus on sales quotas with activities such as prospecting.

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Topics: Sales, embedded analytics, Analytics, Internet of Things, Sales Performance Management, natural language processing, AI and Machine Learning, sales enablement

Microsoft Azure: Cloud Computing for Data and Analytics

Posted by David Menninger on Mar 17, 2021 3:00:00 AM

Organizations are increasingly using data as a strategic asset, which makes data services critical. Huge volumes of data need to be stored, managed, discovered and analyzed. Cloud computing and storage approaches provide enterprises with various capabilities to store and process their data in third-party data centers. The advent of data platforms previously discussed here are essential for organizations to effectively manage their data assets.

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Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Governance, Data Lake, Data Preparation, Data, AI and Machine Learning, Microsoft Azure

Customer Data Platforms: Essential for Effective Customer Experience

Posted by Keith Dawson on Mar 16, 2021 3:00:00 AM

Since customer data platforms (CDP) emerged in the marketplace about five years ago, there has been debate about what roles they fill, especially within customer service organizations. They were originally developed by small software firms to provide marketing teams with a comprehensive view of customer records. Those records could be scattered throughout an organization, siloed by system and department. CDPs were an attempt to shortcut integration processes that are long, expensive and often custom-designed.

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Topics: Customer Experience, Marketing, data artisan, Data Governance, Data Lake, Data Preparation, Data, Information Management (IM), intelligent marketing

Revenue Management: The Opportunity for Innovation and Optimization

Posted by Stephen Hurrell on Mar 15, 2021 3:00:00 AM

With modern enterprises adopting and expanding their digital business with subscription and usage business, organizations need to think beyond the primacy of sales as their source of business success. A sustained customer experience is key, representing an organizational and cultural shift from the traditional emphasis on new sales to an equally important focus on customer retention and upsell/cross-sell opportunities. This mindset is also important to organizations involved in digital commerce where the cost of customer acquisition and narrow margins means retaining customers for repeat purchases, which is vital to a sustainable business.

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Topics: Sales, Marketing, Analytics, Product Information Management, Sales Performance Management, Financial Performance Management, Price and Revenue Management, Digital Commerce, subscription management

The New Verint: Experiences and Engagement with Customers

Posted by Keith Dawson on Mar 12, 2021 3:00:00 AM

Verint has recently separated into two companies, one of which is a dedicated provider of software focused on customer engagement and will keep the Verint name. (The other is called Cognyte and focused on security analytics.)

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Topics: Customer Experience, Voice of the Customer, Analytics, Contact Center, agent management

HR Technology in M&As: The Tipping Point Has Arrived

Posted by Steve Goldberg on Mar 9, 2021 3:00:00 AM

Simply defined, an “HR-M&A lifecycle” is the sequence of critical workforce and HR-related activities and decisions that span due diligence through business integration after an M&A event is announced. Until recently, these potentially game-changing events were not the province or focus of HR technology offerings. This is due in part to HCM systems that, historically, were designed primarily to automate and optimize typical HR/HCM processes and events that occur throughout the year, to better understand and drive employee engagement, productivity and retention, and to mitigate workforce-related compliance risks.

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Topics: Human Capital Management, Workforce Management, Total Compensation Management, employee experience

The One HCM System Imperative to Put People First

Posted by Steve Goldberg on Mar 5, 2021 3:00:00 AM

Even the most casual observer of HR Technology trends and associated vendor marketing themes will have noticed that the notion of “putting people first” has become ubiquitous as a way for vendors to distinguish themselves. This has become a double-edged sword. Customers ultimately benefit from the intense competition to add functionality that supports this claim, resulting in richer and more robust offerings. The downside, as is the case when any core plank in vendor value propositions becomes ubiquitous, is that buyers are increasingly challenged by differentiating whose “people first” claims are more supported by product capabilities and plans. Also difficult to discern is which product will translate into tangible business improvements within their unique organizational context.

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Topics: Human Capital Management, Workforce Management, Total Compensation Management, employee experience

SAP Service Cloud Bridges the Contact Center and the Back Office

Posted by Keith Dawson on Mar 4, 2021 3:00:00 AM

The contact center is still, for most businesses, where customer experience is designed, delivered and measured. And as we might expect, customer experience (CX) tools are migrating from where they started point solutions based on narrow functions into broader suites that encompass multi-departmental functions and reach across customer journeys. The goal is to provide more consistency across interactions, and to provide organizations with deeper insights into customer behavior along with control over the various moments of influence that occur along the lifecycle.

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Topics: Customer Experience, Marketing, Voice of the Customer, Contact Center, Digital Commerce, Enterprise Resource Planning, agent management

Oracle and Sales Cloud has Priority on Engagement and AI

Posted by Stephen Hurrell on Mar 3, 2021 3:00:00 AM

The current pandemic has disrupted many of the traditional sales methods used by field-sales organizations to engage, and sell to, buyers. In an effort to provide help, many vendors have recently announced new features that focus less on the management of sales organizations and more on tools to help salespeople sell. This has been coupled with a renewed interest in using data to help with the science, alongside the art, of selling, as referenced in my AP: The Art and Science of Sales from the “Inside Out". Oracle has called this new emphasis “Responsive Selling,” with an aim to harness data and machine learning (ML) to aid sellers in this new, challenging environment.

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Topics: Sales, Analytics, Data, Product Information Management, Sales Performance Management (SPM), Digital Technology, AI and Machine Learning, sales enablement, Sales Engagement