It often seems to business-to-business (B2B) marketers as if the only people who understand them are other B2B marketers. They feel that salespeople don’t get what they do day-to-day, that friends and family don’t understand what they do for a living, and most of all that the executives to whom they report have no interest in what they do – that is, until the last day of the quarter. Then they require that B2B marketers deliver positive, lead-generating and revenue-producing results in reports that detail how their efforts supported sales in the previous 90 days. And they expect those results to be reported in a format understandable to all.
Topics: Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Hive9 Marketing Performance Management, Operational Intelligence, Operational Performance, Sales Performance, Big Data, Analytics