Ventana Research Analyst Perspectives

IBM Cognos 10 Does Profitability Management

Posted by Robert Kugel on Nov 18, 2011 7:55:35 AM

I believe that one of the more important analytical applications that a company can implement is profitability management. IBM Cognos offers Profitability Modeling and Optimization as part of its Cognos 10 offering that my colleague has assessed. As I’ve noted, most people in a corporation are focused on profitability, but not necessarily in a way that optimizes results across the organization in a day-to-day, consistent fashion. Those responsible for each component piece that contributes to profitability (such as departments, product lines or divisions) have objectives, but in pursuing these individual objectives they may make decisions that degrade the overall profitability of the corporation. Moreover, companies rarely seek to maximize short-term profits. They routinely make decisions that diminish their bottom line, such as promotional pricing, warranties or services included at no additional cost, with the aim of achieving strategic objectives. The question they must answer in making these decisions is whether these moves are justified. Similarly, they also must ask what they are including in their offer that they might be able to charge more for, such as shipping or warranties.

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Topics: Performance Management, Sales Performance, Forecast, Modeling, Office of Finance, enterprise profitability management, Operational Performance, Business Analytics, Business Performance, Financial Performance, IBM, Workforce Performance, Cognos, financial services, Profitability