Ventana Research Analyst Perspectives

The Mission of Human Capital Management for 2018

Posted by Steve Goldberg on Feb 28, 2018 9:39:33 AM

The HCM software market continues to evolve at an unprecedented pace. The innovations we’re seeing are exciting new features and capabilities, but many have more profound impacts: They provide organizations with more effective ways to serve their customers and enhance their experience. HR’s customers –employees, managers, retirees, candidates, leadership and external partners – can now access and take advantage of native mobile apps, virtual agents and chatbots (via text or voice) as well as robotic process automation (“RPA”) technology for predictable-task execution and algorithms that prescribe best actions. We are also seeing increasing evidence of the power and potential of virtual and augmented reality to create immersive experiences (for candidates and learners) and the internet of things is helping organizations achieve an even more connected, data-driven workforce. We at Ventana Research recently released our research agenda for 2018, which outlines the ways we plan to track and evaluate these advances and innovations in the coming year.

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Topics: Employee Engagement, Employee Productivity, HR technology, HCM Systems, Human Capital Management

USAN Integrates Management of Contact Centers and Communication Channels

Posted by Richard Snow on Jan 22, 2017 6:53:15 AM

Over the last few years the telecommunications and call center industries have undergone radical changes. Telecommunications was mainly in the hands of national and regional telecom companies, which essentially owned all the cables in the ground. The call center market was dominated by a small number of vendors that provided on-premises systems to manage and route calls when they arrived at a company’s offices. The telecom model was in effect the first cloud-based service, though almost no one stopped to think about how a call made on one device arrived at another. The arrival of the internet and wireless technologies and the telecom companies’ willingness to lease capacity on their lines changed both models. Now almost any company can provide communication services, and the majority of contact center systems are cloud-based. In this evolution some organizations that previously were hidden behind the telecoms have emerged as suppliers of communications and contact center services.

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Topics: Call Center, Contact Center, Customer Service, Customer Engagement, CRM, Contact Center Analytics, Customer Analytics, Text Analytics, Speech Analytics, Employee Engagement, Analytics, Customer Experience, Cloud Computing

CallMiner Advances Customer Engagement Analytics

Posted by Richard Snow on Jan 2, 2017 11:41:01 PM

Our benchmark research into the next-generation contact center in the cloud confirms what most people intuitively know – that consumers now engage with each other and organizations through more communication channels than a few years ago and that many of these are speech- and text-based. Companies are therefore generating large volumes of voice recordings and textual records. They contain vital information about what customers feel about issues connected to their dealings with the organization – marketing messages the sales process, product and service quality, and employee behavior, among others. The challenge for organizations is to extract insights from these unstructured records and take action to benefit the business based on those insights. When it was founded in 2002, CallMiner set out to support organizations in that quest, and in 2012 it won a Ventana Research Technology Innovation awards.

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Topics: Call Center, Contact Center, Customer Service, Customer Engagement, CRM, Contact Center Analytics, Customer Analytics, Text Analytics, Speech Analytics, Employee Engagement, Analytics, Customer Experience, Cloud Computing

Zuora Empowers the Subscription Economy

Posted by Richard Snow on Jan 2, 2017 10:47:55 PM

Zuora provides software that supports the rapidly expanding subscription economy. I recently attended the company’s user event in London, called subscribe16. During his keynote speech CEO Tien Tzuo insisted that the subscription economy is not only here to stay but is likely to grow substantially. In the U.K. alone, he said, 40 million users are using subscription services, including 14 million use video streaming services, 5.4 million use music streaming services, and perhaps most surprising, 78 percent of adults age 55 or older use at least one subscription service.

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Topics: Call Center, Contact Center, Customer Service, Customer Engagement, CRM, Contact Center Analytics, Customer Analytics, Text Analytics, Speech Analytics, Employee Engagement, Analytics, Customer Experience, Cloud Computing

NICE Robotic Automation Improves Interaction Experience

Posted by Richard Snow on Nov 26, 2016 9:02:17 AM

Robotics is nothing new to some aspects of manufacturing and the IT industry, but it is relatively new in the customer experience (CX) market. The term often conjures up images of little gray machines taking over tasks previously handled by humans – machines making cars, programmed vacuum cleaners and the like. In the CX space, however, we are not talking about machines but about software that can automate routine tasks. For the time being, I don’t believe robots will take over the contact center and replace human agents. Indeed our recent research into next-generation contact centers in the cloud strongly suggests the opposite. It shows that the telephone is still the top channel of communication and that almost two-thirds (62%) of organizations expect call volumes to rise over the next 24 months. Thus agents will continue to handle large volumes of interactions, which may become more complex.

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Topics: Call Center, Contact Center, Customer Service, Customer Engagement, CRM, Contact Center Analytics, Customer Analytics, Text Analytics, Speech Analytics, Employee Engagement, Analytics, Customer Experience, Cloud Computing