I recently attended .conf2016, Splunk’s seventh annual user conference. Splunk created the market for analyzing machine data (shorthand for machine-generated data), which consists of log files and event data from various types of systems and devices. Our big data analytics benchmark research shows that these are two of the most common sources of big data that organizations analyze. This market has proven to be fertile ground for Splunk, growing steadily with revenues more than doubling over the previous two fiscal years. Machine data is also the backbone for the Internet of Things (IoT) and operational intelligence, which form the basis of forthcoming benchmark research from Ventana Research.
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Topics: Machine Learning, Splunk, Analytics, Machine data, Operational Intelligence
Big Data Research Agenda and Trends are Bolder in 2015
Posted by
Mark Smith on Feb 7, 2015 9:36:27 PM
Big data has become a big deal as the technology industry has invested tens of billions of dollars to create the next generation of databases and data processing. After the accompanying flood of new categories and marketing terminology from vendors, most in the IT community are now beginning to understand the potential of big data. Ventana Research thoroughly covered the evolving state of the big data and information optimization sector in 2014 and will continue this research in 2015 and beyond. As it progresses the importance of making big data systems interoperate with existing enterprise and information architecture along with digital transformation strategies becomes critical. Done properly companies can take advantage of big data innovations to optimize their established business processes and execute new business strategies. But just deploying big data and applying analytics to understand it is just the beginning. Innovative organizations must go beyond the usual exploratory and root-cause analyses through applied analytic discovery and other techniques. This of course requires them to develop competencies in information management for big data.
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Topics: Big Data, MapR, Predictive Analytics, Sales Performance, SAP, Supply Chain Performance, Human Capital, Marketing, Mulesoft, Paxata, SnapLogic, Splunk, Customer Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Cloudera, Financial Performance, Hortonworks, IBM, Informatica, Information Management, Operational Intelligence, Oracle, Datawatch, Dell Boomi, Information Optimization, Savi, Sumo Logic, Tamr, Trifacta, Strata+Hadoop
Three Major Trends in New Discovery Analytics
Posted by
Ventana Research on Aug 13, 2013 10:45:40 AM
A few months ago, I wrote an article on the four pillars of big data analytics. One of those pillars is what is called discovery analytics or where visual analytics and data discovery combine together to meet the business and analyst needs. My colleague Mark Smith subsequently clarified the four types of discovery analytics: visual discovery, data discovery, information discovery and event discovery. Now I want to follow up with a discussion of three trends that our research has uncovered in this space. (To reference how I’m using these four discovery terms, please refer to Mark’s post.)
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Topics: Datameer, SAP, Splunk, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, IBM, Information Applications, Information Builders, Operational Intelligence, Oracle, Data Discovery, Information Discovery
Splunk Provides Operational Intelligence in the Cloud
Posted by
Mark Smith on Feb 9, 2013 9:20:08 AM
Splunk’s innovated ability to access and use machine data for targeted operational insights can help improve IT and enhance business operational efficiency. Its work to capitalize on big data was part of my last analysis, while my colleague Tony Cosentino looked at its focus on search and operational analytics. Splunk also was a recipient of the 2012 Ventana Research Technology Innovation Award for IT Performance for Splunk Enterprise.
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Topics: Big Data, Splunk, IT Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Information Applications, Information Management, Machine data, Operational Intelligence
I’m happy to say that Ventana Research celebrated its tenth anniversary at our recent Business Technology Innovation Summit in San Jose at the Tech Museum. This location was fitting, since at the event we introduced and presented our first-ever Technology Innovation Awards and seventh annual Leadership Awards. If you did not get a chance to attend, we have the live webstream available for replay at no cost; thanks to Splunk for sponsoring this to let everyone enjoy the sessions.
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Topics: Sales Performance, SAP, Social Media, Supply Chain Performance, Peoplefluent, Planview, Research, Splunk, IT Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, IBM, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, Ceridian, CFO, CMO, COO, Datawatch, Saba, Technology
Splunk Bids to be King of Search and Operational Analytics
Posted by
Ventana Research on Sep 14, 2012 12:21:33 PM
As I listened to the keynote address at, conf2012, the annual Splunk user conference, my initial impression was that the company was spreading itself too thin. The company highlighted four rather formidable areas of organizational focus: Enterprise 5.0, the company’s flagship data platform, which is now in beta; Development, which is support for building applications and integrating Splunk within the broader IT infrastructure; Content, the continued development of core applications and use cases in areas such as systems management and security; and Cloud, based on the recent Splunk Storm product, which targets a new class of customer – namely those developers who use services for everything. Is this broad-based vision a realistic goal, or merely an attempt to appease Wall Street pressure given the company’s relatively recent IPO?
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Topics: Big Data, Splunk, data fabric, IT Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Operational Intelligence, Digital Technology
Splunk Provides Intelligence for Customer Analytics
Posted by
Ventana Research on May 22, 2012 1:08:30 PM
Recently my colleague Mark Smith wrote about Splunk and its latest technology supporting analytics for IT on machine data and providing operational intelligence. I wasn’t familiar with the company, which has focused on IT users and improving the performance of a company’s networks and IT systems. From a customer management perspective, these are of little interest unless they impact the customer experience; for example, if the website is down or the online banking system is unavailable. But in a follow-up briefing I learned that Splunk is increasingly playing in the business analytics market and has several user cases that relate directly to customers.
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Topics: Sales Performance, Customer Experience, Social CRM, Splunk, IT Performance, Operational Performance, Business Collaboration, Business Intelligence, Business Mobility, Cloud Computing, Customer & Contact Center, Customer Service, Information Applications, Information Management, Workforce Performance, Call Center, Contact Center, CRM
Splunk: Big Data Machine for Operational Intelligence
Posted by
Mark Smith on Apr 27, 2012 11:37:25 AM
Splunk recently entered the financial markets as a publicly traded company (NASDAQ: SPLK) and also entered a new phase in its corporate growth. Splunk combines the power of search and discovery with analytics on data generated by IT systems, that they call machine data, and provide insight for a new generation of operational intelligence that helps everyone in IT including the CIO determine the efficiency of its systems that support business. The company has built a platform that can index data on a large scale (“big data”) for rapid analysis and search. They also through its analytics provide the ability to perform visual and data discovery which is critical to reduce the time to determining unknown issues in existing IT systems. This helps IT staff ascertain not just the performance but the efficiency of systems that operate on a 24-by-7 basis. Splunk’s software operates in real time, surpassing the traditional methods of applying business intelligence against a data warehouse – a practice that’s ineffective for use in IT, where time is not the CIO’s friend when it comes to understanding issues or opportunities for improvement. Splunk has grown rapidly, partly because it’s simple to download and try, and then to license for use in production. It has more than 3,300 licensed customers in 75 countries. The management team is led by CEO Godfrey Sullivan, who has experience and a track record at companies such as Hyperion.
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Topics: Big Data, Social Media, Supply Chain Performance, Splunk, IT Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Business Technology, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Information Technology, IT Analytics, Location Intelligence, Machine data, Operational Intelligence, Strata+Hadoop
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