Ventana Research Analyst Perspectives

New Technology to Recruit, Engage and Retain Employees

Posted by Ventana Research on Nov 4, 2014 8:12:30 AM

Most HR technology practitioners and vendors attend the annual HR Technology Conference and Exposition. One of the largest industry gatherings, it provides an indicator of their levels of investment and the hottest trends. This year’s event revealed new technologies and approaches to two key human resources processes – recruitment and retention. They included predictive analytics and big data as well mobile delivery to allow employees easier access to applications. Regarding the first two, these technologies can help managers make better informed and more intelligent decisions from their masses of HR data. It seems that investment in recruiting applications has increased with the growth of the economy. Earlier this year I described how many vendors are investing in recruiting applications. At HR Tech I saw this trend continuing, hearing from vendors that are focused on evolving their recruiting software. Among the new products in recruiting is HireVue Insights, which uses predictive logic and big data to analyze the desirability of candidates. HireVue recently won our 2014 Ventana Research Technology Innovation award for this offering. In addition, talent management vendor Cornerstone OnDemand announced an agreement to acquire Evolv, whose primary product also uses big data and predictive models to match candidates to positions. Our benchmark research on human capital analytics shows that many organizations are considering investments in big data for human capital analytics in almost half of organizations, so these and other products appear to be in step with market demand.

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