SAS is one of the largest and best-known independent vendors of BI and analytics. The company’s website shows 16 product lines, and product variations to match almost every business analytics requirement in any industry. One of its core products lines is Customer Intelligence, which I wrote about last year. Customer Intelligence consists of four main components: strategy and planning, information and analytics, orchestration and interaction, and customer experience – among all these interesting areas, only the last really indicates what the products do.
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Topics: Predictive Analytics, Sales Performance, SAS, Social Media, Customer Analytics, Customer Experience, Social CRM, Speech Analytics, Voice of the Customer, Customer Intelligence, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, Cloud Computing, Customer & Contact Center, Customer Service, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Contact Center Analytics, Desktop Analytics, Text Analytics
SAS Supports Marketing through Customer Intelligence
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Ventana Research on Nov 28, 2010 11:17:04 AM
SAS is a presence in analytics of virtually every kind and my colleague the broader value of SAS earlier this year. Only a couple of months back I wrote briefly about one of its newest offerings, Social Media Analytics. Since then I have had a chance to see this product in action. While the current version isn’t what I would describe as on the leading edge, it provides capabilities companies need right now. In simple terms it lets companies farm data from multiple social media sites (using extensions of its well-proven data extractors), processes these through a version of its core BI applications and then presents what consumers are saying about a company in ways that are easy to use and understand. Users can see customer sentiments about various topics such as company brand, products or services and get a view of trends and likely causes of changes of sentiment. Now that many consumers and customers are expressing their views through social media, this kind of information becomes vital to plotting future activities and helping to make smart decisions.
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Topics: Customer Experience, Customer Intelligence, Operational Performance
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