Ventana Research has been researching and advocating operational intelligence for the past 10 years, but not always with that name. From the use of events and analytics in business process management and the need for hourly and daily operational business intelligence, but its alignment with traditional BI architecture didn’t allow for a seamless system, so a few years later the discussion started to focus around business process management and the ability of companies to monitor and analyze BPM on top of their enterprise applications. Business activity monitoring became the vogue term, but that term did not denote the action orientation necessary to accurately describe this emerging area. Ventana Research had already defined a category of technology and approaches that allow both monitoring and management of operational activities and systems along with taking action on critical events. Today, Ventana Research defines Operational Intelligence as a set of event-centered information and analytics processes operating across the organization that enable people to take effective actions and make better decisions.
Topics: Big Data, SOA, Supply Chain Performance, business activity monitoring, business process monitoring, IT Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Complex Event Processing, Customer & Contact Center, Operational Intelligence, Service Cloud
Over the years Tibco has provided infrastructure for enterprise data integration and has built a substantial installed base. Now the company positions itself as supplying next-generation analytics for big data through service-oriented architecture (SOA). SOA has been around for a while; Ventana Research has been tracking it since 2006 and conducted benchmark research on SOA. But it remains a vaguely understood technology. Our research shows that SOA is not clearly defined in the market and that interpretations vary across the software industry. The basic function of an SOA is to provide common components and a common implementation that enable programmers to plug in and share applications through open application programming interfaces (APIs). In recent years, SOA has morphed into more of a general approach than a fixed set of standards. SOA architectures (though not always called SOA) are at the heart of modern platforms such as salesforce.com, Facebook and Amazon Web Services. In SOA Tibco competes with IBM and Oracle, among others.
Topics: Big Data, Predictive Analytics, Sales Performance, SOA, Spotfire, IT Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Complex Event Processing, Customer & Contact Center, Information Management, Operational Intelligence, Tibco, CEP, Service Cloud
Salesforce.com made a surprising announcement of its agreement to acquire Rypple, a software company that defines its product as a social goals application. I call this a surprise because although Salesforce has been extending its reach beyond sales and customer service to IT in providing a platform, tools and a database for building applications and storing data in the cloud, until now it has not entered directly into other lines of business. After its annual Dreamforce conference last summer, I analyzed the company’s strategy and products. Now I want to consider what this acquisition means for Salesforce and the human capital management market.
Topics: Sales Performance, Salesforce.com, SAP, Supply Chain Performance, Human Capital Management, Marketing, Operational Performance, Business Performance, Business Technology, Chatter, CIO, Cloud Computing, Customer & Contact Center, Information Management, Oracle, Workforce Performance, Business Applications, CFO, COO, CRM, HR, SalesCloud, Service Cloud, SFA, Talent Management, digital technology
At the Dreamforce conference, Salesforce.com (NYSE:CRM) CEO Marc Benioff unveiled the latest evolution of the company’s strategy and supporting technology for cloud computing and mobile technologies. Its aim is to enable businesses to engage with customers and prospects via social media channels – what Salesforce calls the “social enterprise” – and empower employee and customer social networks to operate individually and together. Note I did not mention CRM, which doesn’t have a role in this platform for basic interactions with prospects and customers and is accompanied by a large ecosystem of partners that provide dedicated marketing and contact center applications. As summarized in its announcement, Salesforce’s strategy is clearly different from that of others in the applications market, including Oracle and SAP, which have products for the cloud computing environment and have made strides into integrating collaboration and social media capabilities into their applications.
Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Cloud, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Chatter, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, Service Cloud, SFA