I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Product Experience Management 2023 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to vendors supporting the...
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Topics:
Marketing,
Product Information Management,
Operations & Supply Chain
Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software market is quite mature and products from any of the vendors we assess could be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the...
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Topics:
Marketing,
Product Information Management,
Operations & Supply Chain
Having just completed the 2023 Ventana Research Value Index for Product Experience Management, I want to share some of my observations about how the market has advanced over the last two years. The product information management software (PIM) market is quite mature and products from any of the vendors we assessed can be used to effectively deliver information to help your organization improve its operations. But as we established the definition of product experience management (PXM), the...
Read More
Topics:
Marketing,
Product Information Management,
Operations & Supply Chain
I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The 2023 Ventana Research Value Index: Customer Experience Management is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories derived from RFP responses submitted by customer experience (CX) vendors. These categories reflect...
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
Product Information Management,
Digital Commerce,
Subscription Management,
agent management
Ventana Research recently announced its 2023 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.
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Topics:
Marketing,
Product Information Management,
Digital Marketing,
intelligent marketing,
CDP
Ventana Research recently announced its 2023 research agenda for Operations and Supply Chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value and improved outcomes from business technology.
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Topics:
Continuous Planning,
Product Information Management,
Operations & Supply Chain,
Enterprise Resource Planning,
continuous supply chain,
supplier relationship management,
Property Technology
Having just completed the 2023 Ventana Research Value Index for Customer Experience Management, I want to share some of my observations about how the market has developed. We found that there are many tools available for various needs related to customer management and communication, ranging from marketing tools to contact center systems to data and analytics applications. It is rare to find all the components fully integrated into a single platform, although that appears to be where the...
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Topics:
Customer Experience,
Voice of the Customer,
Contact Center,
Product Information Management,
Digital Commerce,
Subscription Management,
agent management
The technology underpinning customer experience (CX) is a hodgepodge of tools that have been developed for niche use cases and then expanded to fill broader roles. Examples include the old (CRM, help desk software and speech analytics) and the new (customer data platforms and conversational AI). This is because CX is a set of very specialized processes that happen in different parts of the enterprise, managed by people who often do not connect with peers handling related processes....
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Topics:
Customer Experience,
Marketing,
Marketing Performance Management,
Voice of the Customer,
Contact Center,
Product Information Management,
Digital Marketing,
agent management,
intelligent marketing,
Customer Experience Management,
Digital Experience Platform,
Conversational Marketing,
customer service and support
Ventana Research recently announced its 2022 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.
Read More
Topics:
Marketing,
Marketing Performance Management,
Product Information Management,
Digital Marketing,
intelligent marketing,
Digital Experience Platform,
Conversational Marketing