Ventana Research Analyst Perspectives

KXEN Provides Good Enough Modeling for Predicting Business Outcomes

Posted by Ventana Research on Jun 28, 2013 9:07:55 AM

Predictive analytics in an inherently difficult task and often takes specialized skills. While not easy, the business results of predictive analytics can be significant. 68% of companies say they use predictive analytics to create competitive advantage while 55% say that they increase revenue. KXEN is a software company that specializes in making predictive analytics easier to use by automating predictive analytic processes and some data preparation tasks. Like other predictive analytics companies, KXEN targets uses cases in risk and fraud prevention, operations and customer service, but given its end-user focus, it is natural that the company seems to be finding a niche on the customer-facing side of business in areas such as sales operations and marketing.

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Topics: Predictive Analytics, Sales Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Information Applications, KXEN, Operational Intelligence, commodity models