Ventana Research Analyst Perspectives

Salesforce.com looking for a Successful Rypple in Human Capital Management

Posted by Mark Smith on Dec 20, 2011 12:39:22 PM

Salesforce.com made a surprising announcement of its agreement to acquire Rypple, a software company that defines its product as a social goals application. I call this a surprise because although Salesforce has been extending its reach beyond sales and customer service to IT in providing a platform, tools and a database for building applications and storing data in the cloud, until now it has not entered directly into other lines of business. After its annual Dreamforce conference last summer, I analyzed the company’s strategy and products. Now I want to consider what this acquisition means for Salesforce and the human capital management market.

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Topics: Business Applications, Business Performance, Business Technology, Chatter, Cloud Computing, CRM, Customer & Contact Center, HR, Human Capital Management, Information Management, Marketing, Operational Performance, Oracle, Sales Performance, SalesCloud, Salesforce.com, SAP, SFA, Supply Chain Performance, Talent Management, Workforce Performance, digital technology, CFO, CIO, COO, Service Cloud