Salesforce is a global software-as-a-service (SaaS) company to be reckoned with. The swarming crowds at its Dreamforce event last week were estimated to exceed 90,000. The company is rapidly growing an ecosystem that includes Sales, Service and Marketing Clouds; Force.com for building applications; and Data.com for storing data in the cloud centrally for use across Salesforce products. It is also focusing on social computing, as I outlined at the beginning of the event. Hundreds of Salesforce partners complement and in some cases compete with the company with a large range of applications and tools available on the Salesforce AppExchange.
Topics: Business Analytics, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Data, Data Governance, Data Integration, data integrity, database.com, Governance, Risk & Compliance (GRC), Informatica, Information Builders, Information Management, IT Performance, Master Data Management, Operational Performance, Sales Performance, Salesforce.com, SnapLogic, Social Media, Zyme Solutions, Kapow
Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference.
Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance, Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud Computing, CMO, CRM, Customer & Contact Center, Financial Performance, Marketing, Marketo, Merced Systems, Operational Performance, Qvidian, Revenue Performance, Sales, Sales Force Automation, Sales Operations, Sales Performance, Sales Performance Management, Salesforce.com, SFA, Social Media, Varicent, Vendavo, Workforce Performance, Xactly, Zilliant, Zyme Solutions, Cloud9 Analytics
Companies (especially in high technology) that sell through an indirect channel face a difficult challenge because global sales channels are complex, fragmented and changeable, with different business practices and customs than direct channels. Keeping track of which products have sold in and sold through which partners can be a difficult task. Unless a company is working with only a handful of channel partners, just collecting the data is time-consuming. Not only is the data complex, much of it is taken from disparate IT systems of individual channel partners. They report their data at different times and in different ways using a mishmash of data structures, aggregations and nomenclature, so companies have to go through a data-cleansing step to acquire a consistent data set with which to work. Yet having accurate, detailed and timely data is important to both the day-to-day and strategic management of a corporation. Without that, it’s hard to manage customer and partner relationships effectively and have a timely, accurate view of aggregate indirect channel sales and inventory positions.
Topics: Business Analytics, Business Collaboration, CRM, Financial Performance, Governance, Risk & Compliance (GRC), Operational Performance, Sales Performance, Salesforce.com, Zyme Solutions, Sales, Human Capital Management, channel