Businesses continue to try to increase productivity and simplify tasks in order to use their time smarter. Our recent business technology innovation research found that, when it comes to analytics, 44 percent of organizations spend the most time on data-related tasks. With lack of resources being the largest issue impeding the adoption of technology, IT must operate efficiently while getting business the data it needs on a timely basis. Scribe Solutions has a business-centric data integration solution that operates in the cloud. Over the last 15 years Scribe has accumulated more than 12,000 customers worldwide that span from Fortune 500 to midsize to small organizations. Scribe enables business to access marketing and sales data (part of CRM) like that in Microsoft Dynamics. It has built a strong presence indirectly and through Microsoft partners; it claims to have more than 1,000 partners, and has been expanding efforts to broaden its position by supporting a range of data sources, including Salesforce.com. Scribe focuses on what I call information optimization, providing value from information management investments, as I outlined in our research agenda.
Topics: Business Intelligence, Business Performance, Customer & Contact Center, Data Integration, FinancialForce, Information Applications, Information Management, Information Optimization, Intuit Quicken, IT Performance, Marketo, Microsoft, On24, Operational Performance, Sales Performance, Scribe Software, SilverPop, Xactly
Salesforce.com’s 2011 Dreamforce conference is under way. If you’re in sales and you use the company’s application, here’s how to gain the most value from your time at the conference.
Topics: Business Analytics, Business Collaboration, Business Mobility, Business Performance, Callidus Software, Camelon Software, CFO, ChannelInsight, Cloud Computing, CMO, CRM, Customer & Contact Center, Financial Performance, Marketing, Marketo, Merced Systems, Operational Performance, Qvidian, Revenue Performance, Sales, Sales Force Automation, Sales Operations, Sales Performance, Sales Performance Management, Salesforce.com, SFA, Social Media, Varicent, Vendavo, Workforce Performance, Xactly, Zilliant, Zyme Solutions, Cloud9 Analytics
The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.
Topics: Business Collaboration, Business Mobility, Business Performance, CFO, Cloud Computing, CMO, CRM, Customer & Contact Center, Demand Generation, Eloqua, ExactTarget, Financial Performance, HubSpot, IBM, Manticore Technology, Marketing, Marketing Automation, Marketo, Operational Performance, Pardot, Revenue Performance, Sales Force Automation, Sales Performance, SFA, Social Media, Unica, Marketing Planning, digital technology, Salesforce.com