Ventana Research Analyst Perspectives

Zoho One Reaching Needs of Larger Organizations

Posted by Keith Dawson on Sep 7, 2022 3:00:00 AM

Zoho presented analysts with a deep look at its strategy and roadmap at its July analyst conference, describing how it intends to meld its many business applications together through integration at the level of the platform. The company, which is privately owned and funded, has generally sought to build its own tools rather than buy or partner. This approach has allowed the firm to create a suite of tightly linked tools that share a common interface.

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Topics: Customer Experience, Voice of the Customer, Data, AI and Machine Learning, Digital Business, Customer Experience Management, customer service and support

Data-Driven Agenda for Organizations

Posted by Matt Aslett on Jul 21, 2022 3:00:00 AM

When joining Ventana Research, I noted that the need to be more data-driven has become a mantra among large and small organizations alike. Data-driven organizations stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Being data-driven is clearly something to aspire to. However, it is also a somewhat vague concept without clear definition. We know data-driven organizations when we see them — the likes of Airbnb, DoorDash, ING Bank, Netflix, Spotify, and Uber are often cited as examples — but it is not necessarily clear what separates the data-driven from the rest. Data has been used in decision-making processes for thousands of years, and no business operates without some form of data processing and analytics. As such, although many organizations may aspire to be more data-driven, identifying and defining the steps required to achieve that goal are not necessarily easy. In this Analyst Perspective, I will outline the four key traits that I believe are required for a company to be considered data-driven.

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Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, natural language processing, data lakes, AI and Machine Learning, data operations, Digital Business, Streaming Analytics, data platforms, Analytics & Data, Streaming Data & Events

Are Serverless Databases the Best Fit for Your Organization?

Posted by Matt Aslett on May 18, 2022 3:00:00 AM

The server is a key component of enterprise computing, providing the functional compute resources required to support software applications. Historically, the server was so fundamentally important that it – along with the processor, or processor core – was also a definitional unit by which software was measured, priced and sold. That changed with the advent of cloud-based service delivery and consumption models.

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Topics: Business Continuity, Cloud Computing, Data, Digital Technology, Digital Business, data platforms, Analytics & Data

Yugabyte Targets Developers to Accelerate Distributed SQL Database Adoption

Posted by Matt Aslett on May 11, 2022 3:00:00 AM

Over a decade ago, I coined the term NewSQL to describe the new breed of horizontally scalable, relational database products. The term was adopted by a variety of vendors that sought to combine the transactional consistency of the relational database model with elastic, cloud-native scalability. Many of the early NewSQL vendors struggled to gain traction, however, and were either acquired or ceased operations before they could make an impact in the crowded operational data platforms market. Nonetheless, the potential benefits of data platforms that span both on-premises and cloud resources remain. As I recently noted, many of the new operational database vendors have now adopted the term “distributed SQL” to describe their offerings. In addition to new terminology, a key trend that separates distributed SQL vendors from the NewSQL providers that preceded them is a greater focus on developers, laying the foundation for the next generation of applications that will depend on horizontally scalable, relational-database functionality. Yugabyte is a case in point.

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Topics: Business Continuity, Cloud Computing, Data, Digital Technology, Digital Business, data platforms, Analytics & Data

Real-Time Data Processing Requires More Agile Data Pipelines

Posted by Matt Aslett on Apr 26, 2022 3:00:00 AM

I recently wrote about the importance of data pipelines and the role they play in transporting data between the stages of data processing and analytics. Healthy data pipelines are necessary to ensure data is integrated and processed in the sequence required to generate business intelligence. The concept of the data pipeline is nothing new of course, but it is becoming increasingly important as organizations adapt data management processes to be more data driven.

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Topics: Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, Digital transformation, data lakes, AI and Machine Learning, data operations, Digital Business, data platforms, Analytics & Data, Streaming Data & Events